Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Federal Way Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Federal Way Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Federal Way Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Odd Dog Media is a Seattle-based digital marketing agency that helps businesses get clearer, more measurable results from their online presence. For Federal Way businesses comparing regional agency partners, Odd Dog appears especially focused on local and multi-location growth: helping companies show up when nearby customers are searching, convert more website visitors into leads, and understand which marketing efforts are producing value. The agency positions itself as both creative and analytical, combining strategy, design, search visibility, paid advertising, reporting, and ongoing guidance so clients can make smarter marketing decisions with more confidence and less guesswork.
“My company had the pleasure of working with Adam and the team at Odd Dog Media. If you are looking for results look no further….they are simply the best!”
“The Odd Dog team are fantastic. They do brilliant work and are incredibly easy to work with. It’s nice having a team with such deep expertise, mixed with excellent communication skills and affordability. I would highly recommend.”
“Without Odd Dog Media, I don’t think we would still be in business. We currently generate upwards of 60 new leads each month thanks to their efforts.”
efelle creative is a Seattle-based digital marketing and web agency serving businesses across the Puget Sound region, including companies evaluating local partners near Federal Way. Founded in 2005, the agency positions its work around business growth, not just visual design�building websites and digital experiences intended to attract qualified visitors, improve usability, and convert more leads or sales. Its portfolio spans eCommerce brands, professional services, construction, legal, food and beverage, healthcare, education, and other industries. For organizations that need a stronger online presence, efelle creative appears focused on pairing strategic planning, custom design, development, and marketing execution to create measurable digital performance.
“They took the time to explain each stage of the process in plain language, which made us feel comfortable.”
“I am impressed by their willingness to help us troubleshoot all of our questions and their dedication.”
“I was completely happy with the team and the final product.”
SEO.co is a Seattle-based search marketing agency serving companies that need stronger organic visibility, better-qualified traffic, and more durable growth from search. For businesses in and around Federal Way, the agency appears best suited to organizations that want a technical, content, and authority-building partner rather than a one-off vendor. Its positioning emphasizes long-term SEO programs tied to revenue outcomes, including improved rankings, organic traffic growth, stronger backlink profiles, and visibility in emerging AI answer engines. SEO.co works with a mix of startups, agencies, midmarket companies, and enterprise brands, with a process built around audits, strategy, content execution, link authority, and ongoing reporting.
“I felt that their overall level of professionalism and expertise were top-notch.”
“They were very communicative throughout the whole process, and everything went extremely smoothly.”
“After working with another search engine optimization company without seeing any results, SEO.co took over our website and search engine optimization and we couldn’t be more pleased!”
Portent was a Seattle-based integrated digital marketing agency with a long history serving B2B, B2C, and e-commerce brands across the marketing funnel. Its work emphasized measurable growth through coordinated paid, organic, analytics, content, and web strategies rather than isolated tactics. For businesses near Federal Way, Portent’s former Seattle presence made it a regional option for organizations seeking stronger search visibility, more efficient paid media, better conversion tracking, and sustainable digital growth. Portent’s website now notes that the agency was closed by Clearlink in May 2024, with Wallaroo Media maintaining the site and serving many former clients.
“This (Information Architecture Analysis) is incredibly intuitive. It’s great to have someone come in and provide a fresh perspective.”
“Portent’s Technical SEO Audit is fantastic! Having this data and insight at our fingertips is perfect! I am very excited to start digging into these issues and begin improving our site.”
“Portent helped increase organic traffic to educational content by 3.3M sessions through a content hub strategy and content briefs.”
Add3 is a Seattle-based digital marketing agency serving businesses in the Federal Way and greater Washington market as well as national brands. The agency positions itself as a human-powered partner for companies that want clearer messaging, stronger audience engagement, and measurable growth across digital channels. Its work appears especially suited to brands that need performance-focused campaigns, eCommerce growth, lead generation, and better visibility throughout the customer journey. Add3 emphasizes outcomes such as improved brand awareness, stronger lead volume, higher ROAS, lower acquisition costs, and ongoing KPI improvement through strategy, media execution, creative testing, analytics, and optimization.
“They were instrumental in our success.”
“delivering the best results possible and being a trusted partner.”
“set us up for long-term growth”
Federal Way puts you between Seattle and Tacoma, with a practical mix of retail corridors, healthcare, education, nonprofits, hospitality, and redevelopment activity around its city center. You’ll find a business-friendly city with commercial centers, entrepreneurial resources, and licensing rules that make visibility and compliance matter. Because many local firms are small and service-driven, online marketing helps you reach decision-makers before they compare vendors, request bids, or visit competitors. Strong local SEO, paid search, and targeted content can turn Federal Way’s everyday business traffic into qualified leads.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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