Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Seattle Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Seattle Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Seattle Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
+
+
+
$ +
$ +
+
SEO.co is a Seattle-based search visibility agency that helps companies turn organic search into a scalable growth channel. The agency works with a mix of enterprise brands, venture-backed startups, agencies, and local businesses that need stronger visibility in Google and AI-powered search experiences. Its positioning emphasizes durable outcomes rather than quick ranking wins: better technical foundations, more authoritative content, stronger backlink profiles, and clearer measurement around traffic, rankings, leads, and revenue. For businesses comparing Seattle agencies, SEO.co appears best suited for organizations that want a specialized SEO partner with experience across competitive industries and the ability to manage strategy, execution, reporting, and ongoing optimization under one program.
“Their over-the-top communication & transparency.”
“Their overall level of professionalism and expertise were top-notch.”
“The improvements in my website’s visibility have been noticeable.”
efelle creative is a Seattle-based digital marketing and web agency that positions itself as a long-term growth partner for businesses that need a stronger digital presence. Founded in 2005, the agency works with eCommerce companies, professional services firms, nonprofits, construction businesses, software companies, and other organizations that rely on their websites to generate trust, leads, sales, and engagement. Its work appears focused on translating business goals into polished digital experiences that are easy to manage, built for conversion, and supported by strategy. For clients, that can mean more quote requests, better online engagement, improved search visibility, faster content updates, and stronger brand credibility.
“They took the time to explain each stage of the process in plain language, which made us feel comfortable.”
“The team really enjoys their work and cares about the end product.”
“I am impressed by their willingness to help us troubleshoot all of our questions and their dedication.”
Portent was a Seattle-based full-service digital marketing agency founded in 1995, known for integrated strategy across organic search, paid media, content, analytics, and web experiences. Its work appears focused on helping e-commerce, B2B, technology, apparel, automotive, travel, and service brands turn digital channels into measurable growth engines. Portent’s case studies emphasize outcomes such as higher organic traffic, improved return on ad spend, stronger lead generation, increased revenue, and better conversion performance. As of May 2024, Portent was closed by parent company Clearlink, and its website notes that Wallaroo Media now serves many former Portent clients and maintains the Portent site.
“Helped drive 94% single-year organic traffic growth, a 48% increase in organic revenue, and more than $1 million in increased sales.”
“Delivered a 125% revenue improvement year over year while decreasing cost per transaction by 22% and increasing return on ad spend by 133%.”
“Exceeded campaign goals with 39% greater return on ad spend than the initial goal, 26% greater revenue, and more than 872,000 video views.”
Odd Dog Media is a Seattle-based digital marketing agency that helps businesses make their online marketing clearer, more measurable, and easier to act on. The agency appears especially focused on local and multi-location organizations that need to attract nearby customers, improve search visibility, and turn website traffic into qualified leads. Rather than positioning itself as a one-off vendor, Odd Dog emphasizes practical guidance, transparent execution, and performance tracking so clients can understand what is working and why. Its work supports outcomes like stronger online presence, higher search rankings, better lead quality, improved conversions, and more confidence in long-term marketing decisions.
“I’ve had the opportunity to work with Odd Dog in multiple roles at a few organizations and am always blown away by their insight, knowledge, and execution. There is no better digital marketing agency in Seattle. Highly recommended.”
“One of the best digital marketing agencies in Seattle. They’re fantastic at SEO, website design and development, PPC, consulting, and really any other kind of marketing on the web!”
“Since 2010, Odd Dog Media has guided us in all things marketing. Results: AWESOME! Consistently proactive with creative suggestions and mentoring. Website development and updates. SEO management. Online advertising guidance. Periodic reviews of our progress with recommendations. A great choice. Oh, and they like dogs!”
Add3 is a Seattle-based digital marketing agency built around performance, audience insight, and long-term client partnership. The agency appears to work with growth-minded brands that need stronger visibility, more efficient paid media, and better customer acquisition across digital channels. Rather than positioning itself as a one-off campaign vendor, Add3 emphasizes becoming an extension of a client’s team�combining analytics, creative messaging, and channel expertise to keep campaigns moving toward measurable business goals. Its work supports outcomes such as improved brand awareness, lead generation, e-commerce sales, campaign efficiency, and sustained KPI growth for companies competing in fast-changing digital markets.
“The team felt like an extension of our team and they always put our needs first.”
“The advice and direction I’ve received from the Add3 team has always been exemplary.”
“They are also very data driven and up to speed on the latest and greatest in an ever-changing digital landscape.”
Seattle’s economy is powered by technology, aerospace, maritime trade, clean energy, health care, and a fast-growing startup scene, giving you many business audiences to reach. With major employers, dense neighborhood commercial districts, and a steady flow of entrepreneurs, local buyers often research vendors online before making contact. Digital marketing helps you stand out in competitive searches, target decision-makers by industry or location, and explain solutions clearly. It also helps businesses navigate Seattle’s high-cost, highly regulated environment by finding partners who can save time, reduce risk, and support growth.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
Proudly Serving The United States
© 2018-2026 Tortoise and Hare Software LLC. All Rights Reserved.
This site content may not be copied, reproduced, or redistributed without the prior written permission of Tortoise and Hare Software or its affiliates.