Granting Access To GA4

Hunter Nelson
Published: September 6, 2024
Last Updated: September 6, 2024
granting access to ga4
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    In this post we will provide a brief overview of Google Analytics 4 (GA4) and show you how to grant access to a 3rd party marketing partner.

    What Is Google Analytics 4 (GA4)?

    Google analytics 4 or GA4 is the core web analytics platform that we use to measure your website traffic and analyze performance. It can also accept data from 3rd party integrations such as Call Tracking data from a product like CallRail that we use to measure call performance.

    Why Do We Need Access To GA4?

    As your marketing partner we need access to GA4 in order to analyze the performance on your website and to install and configure conversion tracking within the product on your behalf. We also use it to connect to Looker Studio and create monthly reports that we send to you.

    Granting Access To GA4 To A 3rd Party

    In order to grant access to GA4 to a 3rd party go to this URL: https://analytics.google.com/analytics/web/. That should automatically redirect you to your main GA4 instance if you are signed in. From there you can click on the list of properties in the top left of the product and select the GA instance you would like to grant access to. Make sure to select a GA4 instance. If you had a Universal Analytics instance (the previous version of Google Analytics) it may show up here as well.

    choosing the right ga4 account

    From there you can click on the admin area in the bottom left and then select property access management.

    getting to the admin area in ga4

    On the property access management screen you can then add a user using the blue + symbol in the top left and choosing the appropriate permissions for the user.

    adding a user to ga4
    user permissions in ga4

    Conclusion

    In this post we provided a brief overview of what GA4 is, why we need access to it as your marketing partner and how to grant us access as a 3rd party administrator for your GA4 account.

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    Hunter Nelson

    Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for the technology sector and other lead generation oriented businesses. Hunter has more than 10 years’ experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See for more.

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