Digital advertising is an essential component of a successful marketing program for any growth business. One of the most effective methods of digital advertising is to capture peoples attention when they are searching or browsing content relevant to your offering.
Major search engines such as Google and Bing offer this opportunity through their advertising platforms. These platforms are complex and changing constantly and like many things the best way to learn is by doing. Since you have to spend money on advertising to learn, it can be more cost effective to outsource pay per click advertising to an experienced provider. This makes working with a pay per click company a sensible choice for many businesses.
Tortoise and Hare Software is a Jacksonville based digital marketing and software development agency offering pay per click management for small and medium sized businesses. We work with the following platforms to advertise your business online:
- Google Ads
- Microsoft Ads
- Facebook Ads
- LinkedIn Ads
Tortoise and Hare Software works both in a demand generation capacity and with remarketing to your previous site visitors. Our consulting services help you understand how pay per click advertising fits within a broader marketing funnel and can help you configure campaigns for various touch points within the customer acquisition process.
Should I Work With A PPC Management Agency?
First let’s establish who shouldn’t work with a pay per click services provider. If you are looking to spend a small amount of money on a one time basis then working with an agency may not be a fit for you. This is because there is an overhead associated with creating a new account and if your budget is too small then account set up fees may consume too much of your budget. In the short run management fees can eat into your budget as your pay per click services provider takes the time to understand your needs, set up your account, and create initial campaigns. As a working relationship is developed, your provider is able to refine the targeting and schedules of your campaigns and adverting spend becomes very cost effective. This makes it an excellent fit for companies that want to run campaigns periodically or at regular intervals throughout the year. Working with a pay per click services provider can also be a good fit for companies looking to make a one time expenditure at a higher budget level since the initial set up fees become negligible as a percentage of spend.
Tortoise and Hare Software requires $1,000 minimum monthly spend to qualify.
About Pay Per Click Services
Pay per click services (PPC) help business owners navigate the challenging landscape of paid search marketing. Google Ads and Microsoft Ads are a cost effective way to advertise products and services on the internet. Working with a pay per clicks services provider has many advantages over attempting the do it your self route. Pay per click services providers can help you:
- Ensure your campaigns are generating impressions
- Choose appropriate keywords to bid on
- Reach the right customers through campaign targeting
- Select the right geo-targeting
- Choose the correct ad schedule (days and times)
- Select the appropriate demographic characteristics
- Create effective adds that generate clicks
- Set up conversion tracking in your analytics
What these services roll up to is maximization of your advertising spend. It’s very easy to create ineffective campaigns that convince unqualified traffic to click on your advertisements. This can rack up advertising costs without driving any new business which can be frustrating to say the least. Campaigns can also be set up such that they never generate any impressions or clicks which can also be frustrating and cause abandonment of on of the most cost effective advertising methods available. If either of these situations apply to you it might be a good time to engage the help of a PPC management agency.