Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Irvine California with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Irvine California. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Irvine California and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Nine27 is an Irvine-based digital marketing agency serving businesses across Orange County. The agency presents itself as a growth partner for companies that want to solve day-to-day marketing challenges, stand out in competitive markets, and build more consistent revenue. Its messaging emphasizes practical execution as well as strategy, with support for businesses seeking stronger visibility, better lead generation, improved audience engagement, and scalable sales systems. Founded during the COVID-19 pandemic, Nine27 positions its work around helping clients not just survive disruption, but grow through clearer branding, better digital presence, paid media, content, and conversion-focused marketing programs.
“Nine27, is an amazing company and brings value to everyone they work with. If you have the opportunity to work with them, get ready, your life is about to change.”
“Nine27 really helped us get our business flowing with marketing via social media and websites, etc. DeRonte and his team are very knowledgeable and gave us everything we needed to grow. Whenever we had questions or requests, he would go out of his way to find answers and coach us on how to be better.”
“Fantastic company; always gives useful advice offered in a professional and highly respectable way.”
Evolving Digital is an Orange County digital marketing agency based in Irvine that focuses on helping small businesses turn online marketing into measurable growth. The agency positions itself as a partner for companies that want more leads, customers, subscriptions, signups, and clearer insight into what is actually working. Its approach appears highly strategy- and data-driven, combining market research, positioning, campaign execution, tracking, and optimization so clients can connect marketing spend to business outcomes. Evolving Digital emphasizes accountability, ROI, and sustainable growth rather than one-off campaigns, making it a fit for businesses that want both strategic direction and hands-on implementation.
“Our firm has been working with Sasha and Evolving Digital for a little over six months now and the results have been unbelievable. To see the amount of leads that we are getting from online sources is something that we did not believe was possible in such a short amount of time!”
“Talking to Evolving Digital makes me think about my business in a new way.”
“The level of data analysis Evolving Digital does really opened my eyes.”
KnewChoice is an Irvine-based digital marketing agency focused on helping businesses turn marketing spend into measurable growth. The agency positions itself as a long-term growth partner for companies in Orange County, Southern California, and beyond, with an emphasis on reducing wasted ad spend, improving lead quality, and scaling revenue. Its approach appears especially suited for businesses that want performance-minded strategy rather than generic campaign management. KnewChoice works with local and national brands across industries such as healthcare, manufacturing, SaaS, finance, e-commerce, and professional services, using data, analytics, and ongoing optimization to help clients compete more effectively online.
“They work with us as a true partner.”
“Pricing is straightforward and transparent.”
“We saw a 3x increase in qualified leads.”
MGA Digital Marketing is an Irvine-based digital marketing and advertising agency focused on helping small and growing businesses improve visibility, reach the right audiences, and build more effective marketing plans. The agency positions itself as a results-driven partner that brings larger-company marketing strategies to businesses of varying sizes without overwhelming budgets. Its work appears centered on researching each client’s business, audience, industry, and existing marketing efforts, then recommending the mix of channels most likely to increase exposure, generate traffic, grow customer bases, and support stronger bottom-line performance.
“Helps businesses get seen more often in local searches, bring more traffic to their websites, and improve search visibility.”
“Builds marketing plans around the business, the audience, and the channels most likely to help the company grow.”
“Strengthens online presence with social campaigns that expand reach, encourage engagement, and help turn attention into customers.”
MAXIT DIGITAL is an Irvine-based digital marketing agency focused on helping small and medium-sized businesses grow through practical, performance-oriented marketing support. The agency emphasizes customized plans rather than one-size-fits-all campaigns, using its team’s 20 years of experience to select the channels and tools most likely to improve return on ad investment. Its work appears geared toward helping local and industry-specific businesses increase visibility, attract more qualified leads, strengthen online reputation, and move closer to sales and growth goals. MAXIT DIGITAL also offers specialized tools for automotive clients, suggesting a hands-on approach to lead generation and customer acquisition.
“Maxit Digital helps small and medium-sized businesses grow with tailored marketing plans built around sales objectives.”
“Their reputation management solution is built to generate more reviews, improve ratings, and help turn customers into advocates.”
“The agency creates digital assets and campaigns designed to convert more customers and drive more leads.”
Irvine gives you access to a polished, innovation-driven market where tech, life sciences, gaming, finance, real estate, and professional services all cluster near UC Irvine and major business parks. You can stand out by speaking directly to decision-makers who are busy comparing vendors online before ever making a call. With California compliance, hiring costs, and competition shaping local growth, clear digital marketing helps your business show expertise, build trust, and reach nearby companies exactly when they are searching for solutions.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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