Hunter Nelson

Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for managed service providers. Hunter has more than 10 years’ experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See for more.

Hunter Nelson Post Archives

happy marketing intern for small business

Marketing Consultant For Small Business

By Hunter Nelson | October 1, 2019

It can be a tough reality to face for some small business owners, but eventually every business is going to hit a growth ceiling where networking and referrals will no longer be enough to move the needle. Hiring a full time chief marketing officer or other senior in-house resource to launch a marketing department is…

woman jumping on trampoline illustrates bounce rate

High Bounce Rate? Digital Marketing is a Game of Inches

By Hunter Nelson | September 19, 2019

One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article…

marketing budget for small business

The Ultimate Guide To Setting A Marketing Budget For IT Companies

By Hunter Nelson | August 19, 2019

Many IT companies get their start as a one-man operation and rely almost exclusively on word of mouth, referrals, and other organic offline means to get past their initial growth stages and establish a revenue stream. Once the initial founders outgrow their capacity and begin to hire employees, the need to develop a more formal…

privacy policy for small business

Why do I need a Privacy Policy?

By Hunter Nelson | July 16, 2019

Data privacy is a topic that is of growing concern to many consumers around the U.S. and you may have heard the term privacy policy a time or two in recent history but haven’t paid it much mind. If your just getting into digital marketing or are updating an existing marketing site you may be…

inbound marketing lead magnet graphic

What is Inbound Marketing?

By Hunter Nelson | June 12, 2019

Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely on you or a sales team reaching out to prospects to educate them about your services. Most business owners are familiar with outbound tactics such…

internal wordpress file structure and database

WordPress Architecture For Beginners

By Hunter Nelson | April 21, 2019

I recently gave a talk at the WP Jax Meetup group on the WordPress Architecture for Beginners. This is a group I’ve been going to for about 9 months and have helped many people with WordPress related questions. Throughout that time I’ve noticed a ton of people tend to get really overwhelmed by files and…

cryptographic hash functions

One Way Hash Functions and Data Privacy Compliance.

By Hunter Nelson | April 11, 2019

This article will discuss how a one way hash function can be used in the context of privacy compliance for regulations like the GDPR. Storing customer’s personal data is an inevitability for scaling businesses in today’s technical world. One way hash functions are a useful tool to store sensitive customer data such as passwords and…

search engine box overlay on people searching on their devices

Search Marketing, Organic or Paid For Your SaaS?

By Hunter Nelson | March 18, 2019

Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website. Content marketing builds long term organic growth using content and is often paired with search engine optimization (SEO). Short…

Site speed is competitive advantage

Site Speed as a Competitive Advantage

By Hunter Nelson | February 18, 2019

Site speed is becoming a critical factor in the success of a marketing website. It has become the most important ranking factor for SEO, is strongly correlated to bounce rate, and is one of the most important user experience factors on mobile devices. If you want to reduce your bounce rates, increase engagement with the…

Grow Your Business in the New Year

5 Ways to Grow Your Business in 2024

By Hunter Nelson | January 6, 2019

The rush of the holiday season is over and we are moving into what is typically a rest, recover, and rethink period for business owners. As consumers and businesses take a break to let their wallets recover during the early part of the year, it becomes a great time to think about 5 ways to grow your business in 2019.