Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Frisco Texas with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Frisco Texas. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Frisco Texas and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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NIXAR Solutions is a Frisco-based digital transformation and marketing agency serving Dallas-Fort Worth businesses and clients nationally. Founded in 2023, the agency positions itself as a growth partner for small and mid-sized organizations that need to compete more effectively online. Its work appears focused on improving the full digital foundation of a business: clarifying brand identity, strengthening online visibility, building better customer journeys, and supporting lead conversion. NIXAR emphasizes strategic alignment, hands-on execution, analytics, and ongoing optimization rather than one-off campaigns, with case work spanning local businesses, service companies, and enterprise clients.
“Working with NIXAR has been a game changer for RunMyProcess. Their creativity, strategic approach and hands on support has been invaluable to our growth and innovation.”
“As someone who has been in the industry for a long time I have always seemed the best for my business. Working with NIXAR has been a game changer for my business and helped us bring in so many new customers. Completely transformed my online presence.”
“Completely transformed our website and online presence and helped us look so much more professional. They worked with us every step of the way to make sure it came out to my team and I’s desired result. Couldn’t be more happy!”
WrightIMC is a Texas-based digital marketing agency serving Dallas-Fort Worth businesses, including organizations evaluating local agency options in Frisco. The agency appears focused on helping small, midmarket, and enterprise clients improve online visibility, attract more qualified traffic, and turn digital channels into measurable business growth. Its work spans search visibility, paid media performance, website effectiveness, and online reputation, with case studies and reviews pointing to outcomes such as stronger organic rankings, more efficient ad spend, improved user experiences, and increased leads or customer activity. WrightIMC positions itself as a strategic partner for companies that want experienced guidance and hands-on execution across digital marketing.
"Their team was always honest and cared about the success of our business rather than just making money."
"They were extremely responsive to all of our needs."
"We have been working with the team at WrightIMC for 3 years now. We saw quick results when it came to our PPC campaigns and organic leads. The team is always very responsive (even during non-business hours) and helpful in establishing our overall marketing strategy. Highly recommend!"
ioVista is a Dallas-area digital commerce agency that helps B2B and B2C companies build, modernize, and grow online sales channels. For businesses in Frisco and the broader North Texas market, the agency appears best suited to brands that need both technical eCommerce execution and performance marketing support. Its work emphasizes practical business outcomes: smoother migrations, faster sites, stronger search visibility, improved campaign performance, and better customer experiences across platforms such as Adobe Commerce, Shopify, BigCommerce, WooCommerce, and Shopware. ioVista positions itself as a long-term growth partner for companies that want their commerce platform, integrations, analytics, and marketing programs working together to generate measurable revenue impact.
“All in all, ioVista has been a superior partner.”
“Working with ioVista has been great.”
“ioVista has consistently driven more customers to my business year over year.”
Ekko Media Inc. is a Dallas-based full-service digital marketing agency that supports growth-minded businesses across the Dallas�Fort Worth area, including Frisco. Since 2016, the agency has worked with brands in healthcare, hospitality, automotive, food and beverage, EdTech, e-commerce, and related industries. Its positioning is centered on building digital infrastructure that helps companies attract better-fit audiences, convert more visitors, and connect marketing activity to measurable business outcomes. Case studies on the agency’s website highlight results such as increased qualified leads, improved ROAS, higher purchase volume, stronger brand presentation, and more scalable customer acquisition systems.
“We couldn’t attract the talent we needed because our brand didn’t look the part. Ekko Media changed that completely.”
“Scaling our community without losing our voice was the challenge. Ekko Media understood both the numbers and the nuances.”
“Professional and easy to work with. They helped us with our Facebook/Instagram ads and their strategies increased our sales! � Karin Kugelberg, CEO”
Digital Ingenuity is a Plano-based digital growth agency serving Frisco, the broader Dallas-Fort Worth market, and clients nationwide. The agency positions itself as a systems-driven partner for businesses that need more than disconnected marketing campaigns: it combines AI-enabled workflows, search visibility, paid media, reputation, content, and automation into a connected growth engine. Its work appears especially relevant for local service businesses, multi-location brands, ecommerce companies, and small to midsize organizations that want clearer attribution, stronger lead generation, better follow-up, and measurable revenue growth from their digital presence.
“Working with Aaron has been a game changer for me!”
“The service has helped me to improve my website’s SEO and to reach more potential customers….”
“We booked more appointments in two months than we did the whole previous quarter.”
Frisco gives you a fast-moving business audience: corporate and regional headquarters, tech firms, health care, startups, and a standout sports ecosystem led by the Dallas Cowboys, PGA of America, FC Dallas, and more. You’re competing in a pro-growth North Texas market where new mixed-use districts, talent, and investment keep raising visibility. That also means crowded search results and buyers who research before calling. Smart online marketing helps you reach local decision-makers, showcase credibility, and turn Frisco’s business momentum into qualified leads.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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