Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Lubbock Texas with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Lubbock Texas. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Lubbock Texas and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Primitive is a Lubbock-based digital agency that positions itself as a growth partner for businesses, nonprofits, civic organizations, and regional brands. The agency emphasizes strategy before tactics, using research, brand positioning, creative production, websites, and marketing campaigns to help clients clarify their story and connect with the right audiences. Its portfolio suggests work that supports visibility, engagement, and community impact, from local initiatives like the Lubbock Chamber’s �Powered by LBK� campaign to broader digital and social campaigns. Primitive appears especially suited for organizations that need a hands-on creative team capable of blending storytelling, design, media, and measurable marketing execution.
“I have use Primitive Social for my web site and couldn’t be more satisfied with it. Whenever I need changes done to it, Primitive Social employees take care if it right away. Highly recommend this company for any kind of social media stuff. Very professional, easy to work with, and deliver professional work!”
“Everyone at Primitive Social has been very professional and a pleasure to work with. They have an outstanding job creating social content and branding for Divine Energy Services. They do an excellent job, and I would highly recommend them!”
“Primitive is the creative engine behind DowntownLBK.us, as well as their client list that has sustained their position as one of Lubbock’s most reputable digital agencies. The building alone is worth a visit, and entertaining their creative services is merited, given the caliber of their team.”
RDT-Media is a digital media and advertising support company focused on helping small and midsize businesses expand their reach through content, paid campaigns, and practical digital production. The agency appears to work with clients in sectors such as clinics, restaurant groups, ecommerce, automotive repair, and nightlife, using a remote-first approach to build campaigns, content assets, and sales funnels. Its positioning is especially practical for businesses that need help turning ideas into visible digital assets�podcasts, short-form videos, UGC, web projects, and ad campaigns�while keeping strategy, audience targeting, and measurable reach in view.
"Helps turn long-form content into a steady pipeline of short videos that are ready to publish."
"Makes digital advertising feel more strategic by connecting audience targeting, creative assets, and funnel planning."
"Gives growing businesses practical support for podcasts, UGC, web visibility, and campaigns without requiring a traditional agency setup."
Townsend Marketing is a long-running promotional products and branded apparel provider that helps businesses, schools, teams, nonprofits, and event organizers turn their names, logos, and campaigns into tangible items people will keep and use. Established in 1984, the company emphasizes practical guidance, product knowledge, and value-minded recommendations across screen printing, embroidery, and promotional merchandise. For Lubbock organizations comparing marketing partners, Townsend appears best suited for branded giveaways, uniforms, spirit wear, event merchandise, and recognition items that support visibility, customer loyalty, team identity, and memorable in-person campaigns.
“I’ve used Townsend several times and have been very pleased! Customer service is great, quality of products is great and the family running the business is very knowledgeable and helpful!”
“Very good at responding to emails and they never assume they know what I wanted. If they have questions they ask and had great customer service.”
“Great quality and customer service. The only screen printer we use for our promotional business! Exceptional value!”
Scott Pullen is a DJ, promoter and event producer whose work is centered on creating memorable music experiences for parties, brand events, nightlife venues and private celebrations. His background spans decades of performances across clubs, festivals, corporate events and destination parties, with an emphasis on reading the room and shaping the soundtrack around each audience. Rather than operating like a conventional Lubbock marketing agency, the site presents Scott as an entertainment specialist who helps event planners, venues and brands create atmosphere, keep guests engaged and deliver polished live experiences that people remember.
“Scott Pullen is without a doubt the most versatile DJ I have ever worked with. The Arthouse Hotel hosts an unusually broad range of launches & events corporate, media, celebrity & charity events through to dance parties & Scott has nailed it at every event.”
“It’s always a pleasure working with The Groove Academy. Scott’s professional and adaptable attitude and attention to detail makes my job at PricewaterhouseCoopers so much easier.”
“My professional relations with Scott were nothing but pleasurable. He is a highly organized, pleasant & cooperative worker & his reliability & affable nature made him a delight to work with.”
RD Thomas Advertising is a Lubbock-based, Texas marketing agency that positions itself as a team of brand architects and problem solvers. The agency appears to work with businesses, institutions, and regional brands that need sharper positioning, stronger creative, and coordinated campaigns across traditional and digital channels. Its portfolio highlights work for organizations such as Texas Tech University, Market Street, City Bank, Midland College, and Buddy Holly Hall, suggesting experience with education, retail, financial services, entertainment, and community brands. For prospective clients, RD Thomas seems focused on helping clarify brand stories, improve campaign execution, reach targeted audiences, and produce polished creative assets that support growth and visibility.
"We are thrilled to work with such a qualified creative partner and celebrate this award right along with them."
"Helps brands plan smarter campaigns, measure performance, and reach the right audience across digital channels."
"Turns brand ideas into strong visuals, clear messaging, and creative work that helps organizations stand out."
Lubbock gives you a strong business story to tell: it’s the economic hub of the South Plains, with deep roots in cotton, agriculture, health care, education, and energy services. Texas Tech University adds talent, research, and steady customer demand, while local entrepreneurs benefit from a cost-friendly, pro-business environment. Because many buyers compare vendors online before making calls, digital marketing helps you stand out in local searches, reach B2B decision-makers, and turn Lubbock’s tight-knit business community into measurable leads.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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