Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Plano Texas with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Plano Texas. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Plano Texas and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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WrightIMC is a Texas-based digital marketing agency serving businesses in Plano, Dallas-Fort Worth, and beyond. The agency positions itself as a hands-on partner for organizations that want more than generic campaigns, using data, search expertise, and integrated marketing strategy to help clients become easier to find, more persuasive online, and better equipped to convert interest into revenue. Its client work spans small businesses, established regional brands, nonprofits, professional services, and larger organizations. Across its case studies and reviews, WrightIMC appears focused on practical business outcomes such as stronger search visibility, improved lead generation, better-performing ad spend, refreshed websites, and measurable growth in online presence.
“We have never had any communication concerns with this company.”
“They were extremely responsive to all of our needs.”
“Everyone is very knowledgeable, and they bring new and innovative ideas to help expand our brand.”
ioVista is a digital commerce agency that helps B2B and B2C brands improve how they sell online. Founded in 2004, the agency appears especially focused on eCommerce companies that need stronger platforms, better customer experiences, and measurable growth from search, paid media, content, and conversion-focused digital strategy. For Plano-area businesses, ioVista offers access to a Texas-based team with experience across Magento/Adobe Commerce, Shopify, BigCommerce, WooCommerce, integrations, migrations, and ongoing marketing. Its work is positioned around practical business outcomes such as more qualified traffic, smoother online operations, higher conversion rates, stronger return on ad spend, and scalable commerce infrastructure.
“They have a lot of experts we can use depending on our needs.”
“They’re always available to talk if I have a concern about progress.”
“From a project management standpoint, they did extremely well.”
NIXAR Solutions is a Frisco-based digital transformation agency serving Plano and the broader Dallas-Fort Worth market. Founded to help small businesses compete online, the agency positions itself as a hands-on growth partner rather than a campaign-only vendor. Its work appears focused on strengthening a company’s digital foundation, aligning brand, content, search, sales support, and automation so businesses can attract more customers and look more credible online. NIXAR emphasizes measurable outcomes such as stronger visibility, improved lead conversion, professional web presence, and ongoing optimization for local companies, growing organizations, and enterprise clients looking to modernize their digital operations.
“Working with NIXAR has been a game changer for RunMyProcess. Their creativity, strategic approach and hands on support has been invaluable to our growth and innovation.”
“As someone who has been in the industry for a long time I have always seemed the best for my business. Working with NIXAR has been a game changer for my business and helped us bring in so many new customers. Completely transformed my online presence.”
“Completely transformed our website and online presence and helped us look so much more professional. They worked with us every step of the way to make sure it came out to my team and I’s desired result. Couldn’t be more happy!”
Atomic Design & Consulting is a Dallas-area digital marketing agency serving businesses in Plano, Allen, and the broader North Texas market. The agency positions itself around practical strategy, long-term client relationships, and measurable growth rather than one-off creative work. Its portfolio shows experience with healthcare, med spa, legal, financial, ecommerce, nonprofit, technology, restaurant, and professional services organizations. Atomic appears to help clients strengthen online visibility, modernize websites, improve lead generation, increase appointment bookings or sales, and connect marketing channels like SEO, paid media, email, social content, and CRM workflows into a more cohesive growth engine.
“They understand my company and how customers think, which made them stand out to me.”
“Their commitment to customer satisfaction is top-notch and their team is highly professional and knowledgeable.”
“Atomic built us an interactive site which represented our concept, energy, and produced leads.”
Ekko Media Inc is a Dallas-area digital marketing agency serving growth-minded businesses across the DFW market, including Plano-area companies. The agency positions itself as a performance-focused partner for brands that need stronger visibility, better lead generation, and more efficient conversion paths. Its work appears especially focused on helping healthcare, hospitality, automotive, food and beverage, EdTech, e-commerce, and local service businesses turn digital channels into measurable revenue. Rather than offering one-off creative support, Ekko Media emphasizes integrated strategies that connect messaging, campaigns, website experience, analytics, and ongoing optimization so clients can attract qualified audiences, improve trust, and grow their bottom line.
“We couldn’t attract the talent we needed because our brand didn’t look the part. Ekko Media changed that completely.”
“Scaling our community without losing our voice was the challenge. Ekko Media understood both the numbers and the nuances.”
“Professional and easy to work with. They helped us with our Facebook/Instagram ads and their strategies increased our sales!”
Plano gives you access to one of North Texas’s strongest business hubs, with major concentrations in technology, financial services, telecom, healthcare, food and beverage, and corporate headquarters operations. Big-name employers and regional offices help fuel a deep B2B ecosystem, while Texas’s no corporate income tax environment keeps growth conversations active. Because decision-makers are spread across offices, campuses, and hybrid teams, online marketing helps you stay visible, target local industries, and reach Plano businesses right when they are comparing vendors, services, and growth partners.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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