Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Amarillo Texas with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Amarillo Texas. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Amarillo Texas and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Primitive is a West Texas digital agency based in Lubbock that works with organizations looking to grow through clearer strategy, stronger brand positioning, better websites, and more effective content. The agency appears to be a fit for businesses and institutions in the Amarillo area that want a partner to connect creative work with measurable goals�not just produce one-off assets. Primitive emphasizes understanding each client’s audience, opportunities, and challenges before building custom marketing solutions. Its work supports outcomes such as stronger brand awareness, improved digital presence, lead generation, better user experiences, and data-backed decisions that help companies move toward sustainable growth.
“I have use Primitive Social for my web site and couldn’t be more satisfied with it. Whenever I need changes done to it, Primitive Social employees take care if it right away. Highly recommend this company for any kind of social media stuff. Very professional, easy to work with, and deliver professional work!”
“Everyone at Primitive Social has been very professional and a pleasure to work with. They have an outstanding job creating social content and branding for Divine Energy Services. They do an excellent job, and I would highly recommend them!”
“Primitive is the creative engine behind DowntownLBK.us, as well as their client list that has sustained their position as one of Lubbock’s most reputable digital agencies. The building alone is worth a visit, and entertaining their creative services is merited, given the caliber of their team.”
RD&T Media is a media, events, publishing, and digital marketing company focused on the personal development, wellness, and professional transformation space. Rather than presenting itself as a traditional local ad agency, it appears to help experts, educators, coaches, health-and-wellness brands, and growth-oriented organizations build authority through content, streaming media, events, and lead generation systems. For businesses evaluating partners in the Amarillo market, RD&T may be most relevant when the goal is to turn expertise into visibility, generate qualified interest, support appointment-setting, and build credibility through thought-leadership platforms and branded media experiences.
“Helps turn expertise into a larger media presence through video, publishing, and thought-leadership platforms.”
“Supports brands that need more than ads by connecting content, events, education, and audience-building.”
“Builds visibility for experts and organizations through lead generation, promotional media, and strategic brand exposure.”
Townsend Marketing Inc. is a long-running branded merchandise and apparel partner based in Bixby, Oklahoma, serving organizations that need practical, visible ways to promote their name. Established in 1984, the company appears to focus on helping schools, businesses, teams, events, and community groups turn logos and messages into useful products people will actually wear, carry, or keep. Rather than simply selling items from a catalog, Townsend emphasizes product knowledge, manufacturer quality, value, and reliability�supporting outcomes like stronger brand recognition, polished uniforms, memorable giveaways, and more consistent presentation at events, fundraisers, trade shows, and day-to-day customer touchpoints.
“Ive used Townsend several times and have been very pleased! Customer service is great, quality of products is great and the family running the business is very knowledgeable and helpful!”
“Very good at responding to emails and they never assume they know what I wanted. If they have questions they ask and had great customer service.”
“I’ve used Townsend several times and have been very pleased! Customer service is great, quality of products is great and the family running the business is very knowledgeable and helpful!”
RD Thomas Advertising is a Texas-based marketing agency that positions itself as a team of brand architects and problem solvers. For Amarillo-area organizations evaluating regional partners, the agency appears best suited for businesses that need both strategy and execution across brand, creative, media, and digital channels. Its work spans campaigns, websites, video, design, photography, and paid media, with an emphasis on helping clients clarify their message and promote it through the right mix of traditional and digital touchpoints. RD Thomas supports outcomes such as stronger brand presence, more polished campaigns, broader audience reach, and consistent marketing execution across multiple platforms.
“Helps brands turn complex marketing needs into clear, creative campaigns that can work across digital, video, and traditional channels.”
“Builds polished visual stories and branded video content designed to make a business feel more memorable and professional.”
“Combines strategy, creative thinking, and media execution to help clients strengthen their presence in competitive markets.”
Scott Pullen does not appear to be an Amarillo-based marketing agency; the website presents Scott as a DJ, promoter, event producer, and founder of The Groove Academy. His work is centered on creating high-energy music experiences for corporate events, brand parties, weddings, clubs, festivals, and private celebrations. With a long performance history across Sydney, Bali, international venues, and major events, Scott appears to help event organizers create memorable atmospheres, keep guests engaged, and tailor music to the mood of each audience. For businesses or event teams, the practical outcome is a polished entertainment experience that supports stronger guest satisfaction, brand presence, and event impact.
“Scott Pullen is without a doubt the most versatile DJ I have ever worked with. The Arthouse Hotel hosts an unusually broad range of launches & events corporate, media, celebrity & charity events through to dance parties & Scott has nailed it at every event.”
“It’s always a pleasure working with The Groove Academy. Scott’s professional and adaptable attitude and attention to detail makes my job at PricewaterhouseCoopers so much easier.”
“My professional relations with Scott were nothing but pleasurable. He is a highly organized, pleasant & cooperative worker & his reliability & affable nature made him a delight to work with.”
Amarillo sits at the crossroads of I-40 and I-27, giving local businesses a strong logistics edge across the Texas Panhandle. You’ll find major activity in cattle, food processing, energy, manufacturing, healthcare, and transportation, plus steady demand from farms, contractors, and service firms. With wide service areas and niche B2B needs, online marketing helps you reach decision-makers before they call a competitor. Strong local SEO, targeted ads, and clear industry messaging can turn Amarillo’s practical, relationship-driven business culture into measurable leads.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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