Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Austin Texas with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Austin Texas. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Austin Texas and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Rock Candy Media is an Austin-based advertising and branding agency that presents itself as a category marketing firm for companies that need sharper positioning, stronger messaging, and a more distinctive market presence. Founded in 2009, the agency appears to work best with growth-minded businesses that are trying to stand apart from competitors, shorten long sales cycles, and turn brand strategy into measurable revenue momentum. Its tone is bold and entrepreneurial, with an emphasis on anti-template creative thinking, competitive analysis, and campaigns that help clients become more recognizable, trusted, and easier to choose in crowded markets.
“Would recommend to anyone looking for an ad agency or marketing firm.”
“RCM, keep doing what you do!”
“Refreshing ideas from a refreshing crew.”
Geek Powered Studios is an Austin-based digital marketing agency focused on helping businesses turn their websites and campaigns into measurable growth channels. The agency appears to work especially well with local service businesses, ecommerce brands, and companies that need a coordinated team across strategy, creative, search, and paid media. Its positioning emphasizes practical business outcomes rather than vanity metrics, including more qualified leads, stronger organic visibility, higher conversion rates, and improved return on ad spend. For Austin companies comparing local agencies, Geek Powered Studios presents itself as a hands-on partner that can audit, build, optimize, and continually refine a digital presence to support revenue growth.
“If you’re passionate about building your business and you want to be ranked on the first page of Google, you need to pick Geek Powered Studios.”
“Geek Powered Studios transformed my SEO and Internet marketing�Guillermo really cares about the success of my company.”
“Guillermo and his crew have consistently kept us #1 in both PPC and Organic searches.”
JSL Marketing & Web Design is a full-service digital marketing and creative agency that helps businesses improve how they look, communicate, and compete online. For companies in Austin and across Texas, the agency appears especially focused on building stronger digital foundations: websites that feel polished and credible, content that supports search visibility, and branding that helps organizations stand out in crowded markets. JSL works with small businesses, local service providers, nonprofits, government organizations, and larger brands, using a relationship-driven approach that combines strategy, design, development, and ongoing marketing support. Their work is positioned around practical outcomes such as better visibility, stronger credibility, more qualified leads, and a more professional online presence.
“Everyone on their team is empowered to provide you with a solution or to put you in touch with the person who can.”
“JSL Marketing & Web Design is wonderful to work with and has gone above and beyond to exceed our expectations. The cohesiveness of their team is impressive.”
“JSL Marketing & Web Design is an excellent creative partner.”
Workhorse is an Austin-based web and digital experience agency focused on helping organizations turn websites into stronger business assets. The team works with growing companies, nonprofits, hospitality brands, multi-location businesses, and enterprise organizations that need reliable, high-performing web platforms. Rather than simply launching sites and moving on, Workhorse appears to emphasize long-term performance, maintainability, compliance, security, and conversion-focused user experiences. Their work supports outcomes such as better site engagement, smoother customer journeys, increased traffic, stronger digital infrastructure, and more confidence for internal marketing teams managing complex web needs.
“They have a highly-skilled team that genuinely cares.”
“If you want somebody that’s really interested in helping you with your strategy, they’re the right fit.”
“It’s really their attention to detail and consistent follow-up on our different projects that makes them so impressive.”
Efficient Spend is a paid media and growth marketing resource led by founder Paul Kovalski, focused on helping startups turn marketing spend into measurable revenue. Rather than positioning itself as a broad full-service shop, the brand centers on practical frameworks for making smarter media investment decisions, improving campaign efficiency, and building a repeatable growth engine. Its content and approach appear especially relevant for growth-stage companies, app businesses, and startup marketing teams that need to allocate budgets across channels, test creative, understand incrementality, and prove that paid media is producing real business outcomes. For Austin-area companies evaluating marketing partners, Efficient Spend presents a highly performance-oriented perspective on growth.
“Every project Paul joins, he immediately distills the hypothesis down into a series of tests with clear expectations for different inferences.”
“Paul was always such a great partner to work with! He was instrumental in the success that Self had on TikTok and continues to have today.”
“Would recommend his podcast for anyone looking to make every dollar count.”
Austin’s economy blends big tech, startups, government, education, and creative industries, giving you a diverse local business audience to reach. Fun fact: the city’s �Silicon Hills� nickname reflects its deep technology roots, while events like SXSW spotlight its entrepreneurial energy. With rapid growth, competition for attention is intense, and businesses often face rising costs, hiring pressure, and local permitting considerations. Smart online marketing helps you stand out, target decision-makers by industry and neighborhood, and build visibility with Austin companies actively searching for partners.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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