Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Winston Salem North Carolina with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Winston Salem North Carolina. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Winston Salem North Carolina and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Sherwood Digital is a Winston-Salem, North Carolina web design and automation studio focused on helping small businesses turn their online presence into a practical growth system. Founded by software engineer and web designer Jack Knight, the agency appears to work with service businesses, real estate teams, healthcare and wellness providers, restaurants, ecommerce brands, SaaS companies, and personal brands. Its positioning emphasizes websites that not only look polished, but also build trust quickly, rank locally, capture leads, support bookings, and reduce manual follow-up. For businesses that need more than a brochure site, Sherwood Digital combines design, engineering, SEO, and automation to help improve visibility, speed, lead flow, and operational efficiency.
“Helps turn underperforming websites into systems that generate leads, revenue, and authority.”
“Builds premium, fast-loading websites that make small businesses look as professional as the work they do.”
“Creates automation and AI workflows that help businesses respond faster and scale without adding staff.”
Wildfire is a Winston-Salem-based marketing communications agency that partners with organizations looking for sharper strategy, stronger creative, and more effective customer engagement. The agency positions itself as a collaborative, low-ego team focused on helping brands grow while reducing the stress that often comes with marketing work. Its portfolio shows experience with local, regional, and national brands across food and beverage, healthcare, education, retail, real estate, and consumer products. Wildfire appears best suited for businesses that want an agency to connect brand thinking with practical campaign execution�turning research, messaging, design, digital experiences, and media into work that builds awareness, drives action, and strengthens customer relationships.
“A true team of excellence.”
“Fantastic to work with, superb work.”
“Great local ad agency.”
M Creative is a Winston-Salem strategic communications agency focused on helping values-driven and nonprofit organizations clarify why they matter. The firm works with foundations, schools, healthcare organizations, advocacy groups, and community-focused institutions that need messaging, storytelling, and creative execution to build trust and inspire action. Rather than simply producing marketing materials, M Creative appears to help clients connect their mission with the motivations of donors, students, stakeholders, and community members. Its work supports outcomes such as stronger public engagement, clearer brand positioning, more effective fundraising campaigns, and greater visibility for organizations working in areas like education, health, equity, and community impact.
“Turns complex education missions into bold, usable brands that help communities rally around student success.”
“Builds campaigns that move people from awareness to action and create measurable community engagement.”
“Creates mission-focused websites and brand systems that make an organization’s impact easier to understand and explore.”
The Variable is a Winston-Salem-based brand and growth agency that blends behavioral insight, strategy, creative, media, and analytics to help brands turn attention into measurable growth. The agency positions itself around creating difference that delivers, working with challenger brands and national companies including NAPA, Liquid Death, P&G, Tesla, and Wake Forest. Rather than separating brand building from performance marketing, The Variable’s approach focuses on understanding how people decide, then aligning message, channel, and measurement so campaigns can build meaning while driving action. Learn more at The Variable.
“I absolutely adore this place. Couldn’t possibly recommend it more.”
“Passionate powerful positive professionals.”
“Wonderful people!”
The Woodbine Agency is a Winston-Salem brand revitalization and marketing agency with deep roots in North Carolina’s creative community. Founded in 1985, the agency has been known for helping established brands regain relevance through research-informed strategy, creative campaigns, public relations, digital marketing and media execution. Woodbine’s work appears focused on turning consumer insights into sharper positioning, stronger awareness and measurable growth for clients ranging from financial services and consumer goods to public-sector and retail brands. The agency later combined forces with Sales Factory, expanding its capabilities around customer insights, retail growth and performance-driven marketing. Learn more at The Woodbine Agency website.
“Sales Factory doesn’t change things just to change them. They use research to choose the better message and make better decisions.”
“Sales Factory embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.”
“They care about our brand more than our own team.”
Build your local reach in Winston-Salem, where tobacco-and-textile roots have evolved into a business mix led by healthcare, life sciences, advanced manufacturing, tech, and corporate services. The Innovation Quarter alone hosts more than 170 companies and academic partners, creating a dense audience of founders, researchers, suppliers, and professional-service buyers. With employers like Reynolds American, Inmar, Collins Aerospace, Cook Medical, and major health systems nearby, online marketing helps you stay visible when local decision-makers compare vendors, solve compliance questions, or search for growth partners.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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