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Search Engine Optimziation Agency For Technology Businesses In Durham North Carolina

We help technology businesses in Durham North Carolina increase their website's traffic and generate more leads from search engines and AI platforms

MSP | IT | Cybersecurity | Software Dev | SaaS | B2B

Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue
saas ppc advertising customer logo
saas paid search advertising customer logo
washington dc msp google ads management customer logo
saas seo strategy project customer logo
msp seo and google ads customer with high website traffic logo
cyber security startup that's a ppc advertising customer's logo
local seo for it company customer logo
eugene oregon it company that's a paid search advertising customer's logo
vancouver canada based it managed it service provider that's a full service msp marketing customer's logo
new jersey it company that's an MSP marketing customer's logo
philadelphia msp that's a local seo customer's logo
msp running nationwide ppc advertising campaign strategy logo
msp marketing marketing strategy customer that narrowed focus to the legal sector's logo
msp marketing website development customer logo
You are here:

Are you trying to generate more leads for your technology business in Durham North Carolina?

Do you want to expand your online presence, generate more website traffic, and generate more inbound leads?

Are you looking for a reliable marketing partner with experience helping mid-market brands make up-market moves in competitive markets and niche verticals?

Tortoise and Hare can help. We've helped numerous technology businesses build new websites, run PPC campaigns, run SEO campaigns, and create content to attract and convert more prospects from their websites.

Contact Tortoise and Hare today to learn more about our online marketing and lead generation solutions.

Our Core Focus Areas

If we could boil it down to the top 3 things we help companies out with - it would be..
small business websites

Websites

Clean, crisp, minimalist websites with a focus on the fundamentals and eliminating the common barriers to lead generation.
View Websites Page
paid search ppc service concept illustrated

PPC

There's no substitute for targeted visibility on the platforms your customers are already engaging. Google, LinkedIn, & More.
View PPC Page
climb the ranks seo concept illustrated

SEO

Lowering costs per lead and generating higher volumes of efficient growth comes with a focus on organic search.
View SEO Page

Some Impacts We've Made

North Florida MSP

  • More Than Doubled Revenue, In Less Than 2 Years
  • 10x Organic Search Traffic
  • Climb to #2 in market in search engine visibility

Philly Area MSP

  • Tripled revenue in ~2 years
  • Helped cross 7 figure revenue barrier
  • 40% search engine market share in major Philly suburb

Vancouver CA MSP

  • Tripled search impressions
  • 2-5 inbound leads per month via local SEO.
  • 200+ first page keywords

Cyersecurity SaaS

  • Campaign sourcing 30 Emails leads/month
  • Campaign sourcing 10 demos booked/month
  • Helped reach major funding milestone in high rate environment

Ecommerce SaaS

  • Helped add 1.5 million in revenue in 1 year via Google Ads.
  • Supported Launch Of New Upmarket Brand
  • Managed $25,000/month ad budget

South Florida MSP

  • Helped Add 60k+ MRR In One Year Via Google Ads
  • Helped Create Pipeline Of 5-25 Leads Generated Per Month
  • Supported New Website & Brand Launch

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Years In Business

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Full Website Builds

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Landing Pages Built

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Ad Spend Managed

$ +

Revenue Generated For Clients

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Satified Customers

SEO Focused Websites In Durham North Carolina

Your website is your business's primary owned marketing asset and one of the few places you'll have direct control over the customer experience that you create.  It's critically important that you get it right.

We've analyzed hundreds, if not thousands of websites of leading competitors in technology markets and seen what they have in common.  No B.S. crisp messaging, minimal bugs, and non obstructive UIs go a lot further than hyper artistic statements that convolute buying experiences.

We take a less is more approach and focus on creating clean minimalist websites that execute the fundamentals to perfection. We focus on building visually competitive websites with clear messaging, consistent spacing, cross browser compatibility, mobile friendliness, and an easy path to converting into a new lead generated.

Our SEO Services For Durham North Carolina

Browse our SEO service offerings below

Market Research

We help you evaluate potential markets to target and develop winning SEO strategies before you start investing.

Traditional SEO

Gain more visibility on traditional search engines like Google, Bing, DuckDuckGo, and more. Still the highest volume channel.

AI SEO

Get more visibility on generative search engines like Gemeni, ChatGPT, Perplexity, and more. A fast growing organic growth channel.

Local SEO

For technology businesses like MSPs and cybersecurity firms, local SEO can be some of the lowest hanging fruit to tackle first. We can help.

Regional SEO

We also help customers target regional areas and metros in Durham. An extension of local SEO.

Niche SEO

For more nationally oriented campaigns, we help customers target niches such as industry verticals or specific tech domains.

Technical SEO

Expert web devs help optimize your page load speeds, and get your website on a solid technical footing with our technical SEO services.

Programmatic SEO

Bulk generate pages while maintaining uniqueness to rapidly expand your website footprint at a lower cost with programmatic SEO.

Link Building

Links to your website act like votes for it to rank higher on search engines. We help you get more back links to climb the ranks.

SEO Packages and Pricing

SEO pricing is directional and is customized to clients based on specific needs.

Our Pay Per Click Advertising Services For Durham North Carolina

Browse our PPC service offerings below.

PPC Strategy

We have knowledge and lessons learned from a robust history of advertising software development companies. Fast track your PPC strategy.

Creative Design

We can help you design high performing graphics and creative to cycle into your campaigns. We primarily work with image and text.

Ad Copywriting

We help you write advertising messaging for paid search, paid social, and more. We help you get buyer's attention.

Paid Search Ads

The backbone of advertising for a software development business. Reach high intent buyers when they are shopping for a provider.
Learn More

Social Media Ads

Build brand awareness in your market, retarget visitors with lead magnets, or share video pitches on social media platforms like LinkedIn and Meta.
Learn More

Display Advertising

Run display retargeting ads to recent website visitors to keep your brand top of mind during consideration cycles and to promote key offers.

Conversion Tracking

Set your ad accounts up for success with robust conversion tracking including call tracking, form submits, and newsletter subscribers.

Campaign Setups

Get your campaigns set up and accounts configured by experts who do this everyday. Launch high performance campaigns.

Manage Campaigns

We managed your ad campaigns on an ongoing basis to ensure quality and maximize results. We add negative keywords and cycle creative.

PPC Management Pricing And Packages

PPC pricing is directional, all pricing is based on specific ad budgets, number of platforms, and other factors.

Start Climbing The Ranks And Filling The Bank With Search Engine Lead Generation Solutions

Learn more about how we can support your growth with high converting websites, expansive search engine marketing solutions that generate inbound leads.

See What Customers Have To Say About Working With Our SEO Agency Durham North Carolina

testimonial

These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!

C.K.
President Phoenix Based MSP
testimonial

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

R.D.
President Florida Based MSP
testimonial

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

A.P.
CEO Vertically Focused MSP

Featured Case Studies

Browse some of our select marketing case studies below:

Apply Now For A Free
Search Engine Marketing Consultation

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

The Best SEO Agencies In Durham North Carolina

Discover more about some of the best SEO agencies in Durham North Carolina.

Mixed Digital

Mixed Digital is a Durham, NC marketing and branding agency that positions itself as a senior-led growth partner rather than a traditional high-volume agency. Established in 2010, the firm works with organizations such as independent schools, real estate professionals, B2B companies, and growth-stage businesses that need clearer strategy, better lead generation, and more accountable marketing performance. Its messaging emphasizes measurable outcomes�pipeline, revenue, ROI, lead growth, and traffic gains�supported by data-driven audits, transparent reporting, and direct access to experienced specialists. For local businesses comparing agencies in the Triangle, Mixed Digital appears best suited for teams that want hands-on strategic guidance plus execution across paid, organic, automation, and web channels.

Mixed Digital Key Services

  • AI & Automation
  • Paid Advertising
  • SEO / GEO / AEO
  • Social Media Marketing
  • Web Design & Development
  • Independent School Marketing

Mixed Digital Reviews

"Mark is great to work with. Helped us formulate a clear marketing plan for a new business venture. I definitely recommend working with Mixed Digital for your marketing needs."

Read The Review

"Working with Mixed Digital & Clearing & Grading Pros has been very helpful in growing my new clearing and grading business. It didn't take long to see leads come in and I've been able to convert several for more than the agency fees."

Read The Review

"Mark and the Mixed Digital team have been fantastic! They are a true partner - taking care of business while also being open to ideas and feedback. Great communication, professionalism, and follow up. And the proof is in the pudding - we've had crazy ROI."

Read The Review

Eno River AI

Eno River AI is a Durham-based digital marketing agency built around measurable growth rather than vanity metrics. The agency describes its approach as a mix of human strategy, AI-powered tools, conversion-focused design, and data-backed campaign execution. It appears to work with growth-minded companies across sectors such as real estate, food and beverage, healthcare, technology, and clean energy, helping them improve lead generation, organic visibility, paid media efficiency, and customer engagement. With an emphasis on transparent reporting, dedicated strategy, and month-to-month performance accountability, Eno River AI positions itself as a practical partner for businesses that want clearer ROI from their marketing investment.

Eno River AI Key Services

Eno River AI Reviews

"Eno River AI completely transformed our digital presence. Within 4 months we saw a 3� increase in qualified leads. They're the real deal."

Read The Review

"We'd burned through two other agencies before finding this team. They actually understand our industry and the numbers back it up every single month."

Read The Review

"Our taproom went from empty Tuesdays to packed weekends. Their social strategy and ad campaigns were worth every penny � and then some."

Read The Review

Evolve, Inc.

Evolve, Inc. is a Greenville, North Carolina marketing agency serving organizations across Eastern NC and the Research Triangle, including Durham. The agency appears especially focused on helping clients clarify their positioning, modernize their brand presence, and turn marketing into measurable growth. Its work spans healthcare, education, nonprofit, hospitality, professional services, and financial services, with featured outcomes such as stronger fundraising performance, increased patient inquiries, more online applications, and greater campaign engagement. For businesses researching local agency partners, Evolve presents itself as a strategy-led team that combines local market knowledge with creative execution to help organizations stand out and communicate more effectively.

Evolve, Inc. Key Services

  • Web Design & Development
  • Digital Marketing
  • SEO & Content Strategy
  • Social Media Management
  • Graphic Design & Branding
  • Photo & Video Production
  • PR & Communications

Evolve, Inc. Reviews

"Great people"

Read The Review

"So impressed with the detail that was taken to bring my vision to life."

Read The Review

"Evolve understood our mission from day one and helped us tell stories that truly connect with donors and community members."

Read The Review

Koford Media

Koford Media is a North Carolina web design, SEO, and digital marketing agency that helps small businesses turn their online presence into a stronger growth engine. For Durham-area companies, the agency appears focused on practical outcomes: better visibility in local search, faster custom websites, clearer calls to action, and marketing that produces calls, leads, bookings, walk-ins, and customers. Its positioning is especially geared toward local operators such as restaurants, contractors, retail shops, professional services, and growing independent brands that need their website, Google presence, content, ads, and visuals working together rather than as disconnected pieces.

Koford Media Key Services

  • Custom Web Design
  • Local SEO
  • Google Business Profile Optimization
  • Paid Advertising
  • Social Media Management
  • Photography & Videography
  • Website Care & SEO

Koford Media Reviews

"Koford Media is 10/10. Zack is always professional and looking for ways to improve our website. We're so happy to be working with him and look forward to working with him for many years to come!"

Read The Review

"Very Professional! I love my new website! Zach listened to my vision and made it come true! Highly recommend!"

Read The Review

"The results speak for themselves. Koford Media built our new site from scratch and added design details we didn't even think of. Excellent work!"

Read The Review

McKinney

McKinney is a Durham-headquartered, full-service creative and media agency that helps brands earn attention, strengthen customer relevance, and translate cultural insight into business growth. The agency works with national consumer brands, healthcare and wellness companies, restaurants, retailers, technology brands, and nonprofits, pairing creative ideas with strategy, media, social, influencer, data, and production capabilities. Its work appears focused on building modern brand platforms and campaigns that can drive consideration, sales, engagement, and long-term brand equity. For organizations in North Carolina and beyond, McKinney offers the scale of a major agency network with a strong creative identity rooted in Durham.

McKinney Key Services

  • Integrated Creative Development
  • Brand Strategy
  • Social Media & Influencer Marketing
  • Data & Analytics
  • Technology & Innovation
  • Media Planning, Buying & Optimization
  • Integrated Creative Production

McKinney Reviews

"McKinney comes to us with an incredible depth of restaurant experience and a reputation for producing creative that helps drive the business."

Read The Review

"The agency's strategic thinking, creative ideas and in-depth understanding of our business are truly exceptional."

Read The Review

"There is a tremendous amount of respect and trust between all of the functions at McKinney."

Read The Review

Doing Business In Durham North Carolina

Durham gives you a strong mix of opportunity: Duke University, Duke Health, Research Triangle Park, startups, biotech, software, finance, and food entrepreneurs all fuel a fast-moving business scene. Fun fact: the Bull City's tobacco warehouses now house offices, labs, restaurants, and creative firms. With so many decision-makers researching vendors before making contact, online marketing helps you show up where local businesses are already looking. Strong search visibility, targeted ads, and localized content can help you reach Durham companies competing for talent, customers, and growth.

Related Locations For Durham, North Carolina

Browse some of our other related location pages in Durham, North Carolina

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Featured Review

testimonial

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

R.D.
President Regional MSP

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