Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Cary North Carolina with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Cary North Carolina. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Cary North Carolina and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Triangle Direct Media is a Cary, North Carolina digital marketing agency that has been helping businesses grow online since 2006. The agency appears especially focused on eCommerce brands, service businesses, and companies that need practical support improving visibility, traffic, revenue, and paid media efficiency. Its positioning emphasizes experienced, U.S.-based specialists, long-term client relationships, and data-driven strategy rather than one-off campaign work. For prospective clients, TDM presents itself as a partner that can improve search presence, adapt marketing to AI-driven search, reduce wasted ad spend, and connect multiple channels into a more measurable growth engine.
“Nice people and very good work”
“We needed an on-page SEO audit and renovation, TDM and their SEO Tool was perfect. With a very helpful and knowledgeable staff combined with their intuitive tools we were able to tackle all major issues and many minor ones in a 6 month span and made a world of a difference with our search results rankings.”
“I am writing to thank Triangle Direct Media and you for the awesome job that you did in helping us. The results have been terrific. I would highly recommend your service to anyone who is serious about increasing their business. I look forward to working with you and the Triangle Team again, thank you.”
MRN Web Designs is a Cary-based web design and digital marketing agency that helps nonprofits, professional organizations, and businesses improve how they show up online. The agency appears to focus on strategy-led website projects that clarify messaging, improve usability, and make sites easier to manage over time. Its work emphasizes custom design, accessibility, SEO readiness, performance, and ongoing support, with outcomes such as stronger visibility, better engagement, lead generation, and long-term digital growth. For local organizations in Cary and the broader Raleigh area, MRN positions itself as a collaborative partner that can modernize an outdated web presence and turn it into a more reliable business tool.
“Truly transformative experience”
“Our site looks amazing!!”
“Performs flawlessly”
Web Luminary is a Cary, North Carolina web design and SEO company focused on helping small and local service businesses turn their websites into client-generating assets. Led by Laura Simpson, the agency emphasizes practical strategy, clear messaging, local search visibility, and ongoing support for business owners who may not want to manage the technical side themselves. Its work appears geared toward helping clients get found on Google and AI search, build trust with prospective customers, and convert website visitors into calls, leads, and new revenue. Web Luminary is especially positioned for small businesses in the Raleigh, Cary, and Durham area that need a modern, manageable online presence with measurable marketing value.
“Prior to working with Laura at Web Luminary, I was spending $24,000 per year for Google Adwords and an additional $12,000 per year ($1000 per month) for the previous firm to manage the account. I was referred to Laura because she specializes in getting websites found on Google without paying for ads, and it works! I am very satisfied with my visibiltity on Google without the additional costs!”
“We had Laura design our website and are super happy with it. She has a fantastic team, including a content writer that helped capture my terrible English skills ( the curse of being an Engineer). Really easy to work with! After interviewing other developers we went with Laura: high value, high quality, easy to work with.”
“Awesome website and SEO services! Laura has been a pleasure to work with, both when setting up our website as well as maintaining it. SEO is important and it’s good to know that I’ve got one of the best in the field on our team! I would refer her to anyone looking to get their money’s worth out of a website.”
Barefoot Build is a family-owned WordPress web design and digital marketing agency based in Cary, NC. The husband-and-wife team works with small businesses across the Triangle and beyond that want a stronger, more dependable online presence. Their positioning emphasizes websites that do more than look polished: they are built to generate leads, support credibility, improve local visibility, and keep working after launch. Barefoot Build appears especially focused on long-term client support, clear communication, and practical growth outcomes for service businesses, consultants, medical practices, real estate professionals, nonprofits, retailers, photographers, and e-commerce brands.
“They are absolutely wonderful to work with and made all my website dreams come true! I can’t recommend them enough!”
“If you’re looking for someone reliable who can bring your ideas to life and make your business stand out online, I highly recommend Barefoot Build.”
“Professional, responsive, and genuinely invested in your success.”
Citypeak Marketing is a Cary, North Carolina digital marketing agency focused on helping small businesses become more visible, competitive, and growth-ready online. The agency positions itself as an affordable, hands-on partner for local and national clients that need practical marketing support without big-agency complexity. Its work appears geared toward measurable business outcomes such as stronger search visibility, better lead flow, increased online sales, improved brand presentation, and clearer reporting. Citypeak emphasizes tailored strategies, close communication, and ongoing optimization, making it a fit for startups and established small businesses that want a marketing team invested in both day-to-day execution and long-term growth.
“My business is growing and I can’t thank them enough.”
“I was especially impressed with their affordable marketing services.”
“Citypeak Marketing is a fantastic marketing agency specifically geared towards small businesses. They deeply care about their clients success.”
Cary gives you a smart entry point into the Research Triangle, with strengths in software, life sciences, clean technology, and professional services. Fun fact: the town promotes a business-friendly climate and flexible incentives for projects that create quality jobs and investment. ([carync.gov](https://www.carync.gov/business-development/starting-a-business/economic-development?utm_source=openai)) Another advantage is proximity to major universities and Research Triangle Park talent. ([caryeconomicdevelopment.com](https://www.caryeconomicdevelopment.com/wp-content/uploads/2020/05/Carys-Got-It-1.pdf?utm_source=openai)) To win attention here, use online marketing that speaks directly to local decision-makers searching for vendors, partners, and growth solutions before they ever take a meeting.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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