PPC
Pay per click advertising refers to running on campaigns on search engines, social media sites, trade desks, and other sources of digital advertising on the web.
PPC Post Archives
Bid on Branded Keywords
Why are we spending money on branded keyword searches if we’re already ranking at the top of the page? This is a good question that clients often ask when getting started with PPC and one that has a number of compelling reasons to do so. In this post we will cover why you should bid…
Search Marketing, Organic or Paid For Your SaaS?
Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website. Content marketing builds long term organic growth using content and is often paired with search engine optimization (SEO). Short…
Online Lead Generation with Pay Per Click Advertising (PPC)
Online Lead Generation There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable. While highly effective, you are essentially trading time for money and your growth is…
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