If this is a question you’ve asked yourself in recent history then this article is for you.
- It builds trust with your customers
- It protects you from lawsuits
- In many business contexts, it’s legally required
Trust me when I say that’s its very easy to collect personal information accidentally these days on the internet. Data privacy is still very much a growing field and will evolve very slowly over time since regulators are slow to implement consumers protections that could restrict commerce. Because of the lack of regulation, there are still many grey areas when it comes to defining personal information and what acceptable collection and processing practices are.
IP addresses, cookies, and other snippets of information that describe your sites visitors can be collected invisibly through the course of using common services like social media, SaaS tools, or more obviously through contact forms on a website.