Hunter Nelson
Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for the technology sector and other lead generation oriented businesses. Hunter has more than 10 years’ experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See LinkedIn for more.
Hunter Nelson Post Archives
TNHS Helps MSP 10x Traffic, Expand Market Share
In today’s post, we’re going to be walking through an MSP marketing case study and looking at how we help this regionally focused MSP 10x their organic traffic, more than double in size, and capture significant market share in the area they compete. NetTech Consultants is a Jacksonville-based managed service provider or MSP. We initially…
Why Is Blogging Important For Business?
If you’ve owned or run a business for any length of time, chances are you’ve checked out a few competitor websites and noticed everyone has the obligatory blog link at the top of their website’s navigation. Maybe you’ve clicked through a few posts, most of which weren’t particularly interesting or helpful, and chances are a…
Tech Meetups In Jacksonville
Over the past year and a half, I have done a lot of networking. I’ve said yes to just about every networking invitation offered and I’ve spent countless hours trying various tech meetups in Jacksonville to get more familiar and involved with the community and help develop business for Tortoise and Hare Software. For those…
Passive Lead Gen For Janitorial Supply Company
Southern Cleaning Supply is a janitorial supply company based out of Panama City FL. They provide cleaning supplies and equipment to local businesses, nonprofits, and government organizations in Panama City and surrounding areas. Southern Cleaning Supply has been in business for over 30 years but experienced an ownership change in 2018. Shortly thereafter, new management…
Bid on Branded Keywords
Why are we spending money on branded keyword searches if we’re already ranking at the top of the page? This is a good question that clients often ask when getting started with PPC and one that has a number of compelling reasons to do so. In this post we will cover why you should bid…
This Is Why Your Marketing Sucks
Marketing sucks when you take a piggish outlook to investing in it, which ultimately leads to poor ROI and frustration. If you’ve ever done any reading on investing in the stock market, I’m sure you’ve heard the phrase “bulls make money, bears make money, and pigs get slaughtered”. Lately, I’ve been talking to a lot…
Combat Contact Form Spam
There’s nothing more frustrating than opening up your email in the morning and seeing a new contact form submission has come in off your website and realizing its just another spammer sending you a pitch. Spam, especially in the United States, has become a serious problem. You’re literally being targeted by the entire world! It…
Marketing Consultant For Small Business
It can be a tough reality to face for some small business owners, but eventually every business is going to hit a growth ceiling where networking and referrals will no longer be enough to move the needle. Hiring a full time chief marketing officer or other senior in-house resource to launch a marketing department is…
High Bounce Rate? Digital Marketing is a Game of Inches
One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article…
The Ultimate Guide To Setting A Marketing Budget For IT Companies
Many IT companies get their start as a one-man operation and rely almost exclusively on word of mouth, referrals, and other organic offline means to get past their initial growth stages and establish a revenue stream. Once the initial founders outgrow their capacity and begin to hire employees, the need to develop a more formal…