Since 2018 We've Helped Brands Like These Generate More Than 36,000 Leads
And Generate More Than $10,000,000 in new revenue.
MSP Content Marketing
Easy To Do, Hard To Master
Let's rip the bandaid off. Buyers of technology are some of the most educated and finicky buyers on the market in any industry. You can't just hoodwink them by spamming churn and burn content from the average freelance writer and hope to create something of sufficient quality to woo today's technology purchaser.
Content marketers for technology products need to have baseline technical experience in order to speak knowledgeably and convincingly about the benefits of buying and the problems solved. Not just any agency can step in and fit the bill.
At Tortoise and Hare we staff content strategists that are ex-technologists with industry experience in areas like networking, application development, IT administration, and cloud computing that allow them to create briefs and end content products that position your company as a thought leader and resonate with today's purchaser.
The Fast, Easy, And Cheap Way To Do MSP Content Marketing
If you're like most MSPs, you're looking for a shortcut on content marketing. We don't want to stop you from doing that. White label content providers and MSP software vendors bend over backwards to provide you with white label content solutions at the lowest prices you'll find on the market. Take advantage of these until you no longer can.
When Your Ready To Move Up Market You've Got To Upgrade Your Content Marketing
White label content can take you a long way, but at a certain point the mis-aligned branding, same messaging as everyone else, and 101 content topics just aren't going to cut it when you're ready to go after the big fish clients and compete against other leading MSPs. That's where we come in. We help you create custom branded company specific content with specific campaign goals in mind.
Multi-Channel Content Marketing Campaigns
For MSPs
MSPs tend to underestimate the need to drive raw traffic volume and just reach a lot of people. We take an approach centered on blog content to create a core piece of content that is then cut up into smaller more condensed content pieces that are distributed across multiple channels like:
- Search Engines
- YouTube
- Social Media
This is one of the most cost effective ways to reach a high volume of people to both drive brand awareness and source low cost email addresses that will fill up your CRM.
How We Help Fuel Your MSP's Content Engine
Our strategists help your MSP create branded high quality content that's custom built for your company and content strategy. Don't have a content strategy - we can help you create one of those too.
Done For You MSP Blog Posts
The right blog post can help you drive thousands of visitors to your website each month and source regular lead flow for your MSP, all without any additional promotion. We know, because we've done it. The missing piece for most MSPs is research.
You fail to plan, you plan to fail. We leverage a combination of our experience, your expertise, and data from SEO tools to create content that the market actually wants to read.
We've 10xd the organic traffic to MSP websites before, will yours be next?
Done For You MSP Social Media Posts
If a tree falls in the forest and no one is there, does it even make a sound?
When it comes to content marketing you could rephrase it to be:
If a company creates a piece of content but never tells anyone about it, does anyone even read it?
The answer is usually no. Promoting content is an important part of content marketing and social media is where your customers are. We promote your content on social media after it is initially published and use social media automation to re-publish it at regular intervals. This helps more target buyers discover your content, consume it, and bring people to your website where you can target them with offers after they've engaged.
Done For You Social Media Videos
Promoting your blog content with a teaser video is a great way to spice up your social media page, and reach users who prefer to engage with video content instead. Social video posts typically have much higher engagement, click-throughs, and reach than other forms of media.
Lead Magnets For Email Capture
Bringing people to your website isn't all that useful without a plan to bridge the gap from site visitors to the next step in the relationship. Capture email addresses from interested buyers with content up-sells and lead magnets to build your email list and begin the nurturing process.
Done For You Email Campaigns
Promoting your blog content with a teaser video is a great way to spice up your social media page, and reach users who prefer to engage with video content instead. Social video posts typically have much higher engagement, click-throughs, and reach than other forms of media.
Frequently Asked Questions About Our
MSP Content Marketing Services
Our content marketing services are almost always included as part of a broader retainer that is paired with advertising, SEO, or website management. Our clients typically invest $1,000-$5,000/month towards content marketing.
We work primarily with managed IT service providers (MSPs), software as a service companies (SaaS), and cybersecurity firms. Many of our clients are niched down to serve a specific vertical, such as legal or eCommerce. Contact us to see if there's a fit.
We have helped our clients earn millions in new annual revenues through our multi-channel marketing solutions that include both content marketing and advertising. Our clients stay with us for years and we have a history of customer satisfaction. That said, we are picky about who we bring on as a client. We like to bet on winners and keep our stress levels low. We look for both diplomacy in our dealings with clients and like to form strong business relationships. We tend to work with companies where we can throw gas on the fire of an already burning flame.
Transform Your MSP
Start building your content engine and reaching buyers at scale
Apply Now For A Free
Content Marketing Consultation
We offer free 1-hour content marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.