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Search Engine Optimziation Agency For Technology Businesses In Lansing Michigan

We help technology businesses in Lansing Michigan increase their website's traffic and generate more leads from search engines and AI platforms

MSP | IT | Cybersecurity | Software Dev | SaaS | B2B

Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue
saas ppc advertising customer logo
saas paid search advertising customer logo
washington dc msp google ads management customer logo
saas seo strategy project customer logo
msp seo and google ads customer with high website traffic logo
cyber security startup that's a ppc advertising customer's logo
local seo for it company customer logo
eugene oregon it company that's a paid search advertising customer's logo
vancouver canada based it managed it service provider that's a full service msp marketing customer's logo
new jersey it company that's an MSP marketing customer's logo
philadelphia msp that's a local seo customer's logo
msp running nationwide ppc advertising campaign strategy logo
msp marketing marketing strategy customer that narrowed focus to the legal sector's logo
msp marketing website development customer logo
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Are you trying to generate more leads for your technology business in Lansing Michigan?

Do you want to expand your online presence, generate more website traffic, and generate more inbound leads?

Are you looking for a reliable marketing partner with experience helping mid-market brands make up-market moves in competitive markets and niche verticals?

Tortoise and Hare can help. We've helped numerous technology businesses build new websites, run PPC campaigns, run SEO campaigns, and create content to attract and convert more prospects from their websites.

Reach out to Tortoise and Hare today to learn more about our online marketing and lead generation solutions.

Our Core Focus Areas

If we could boil it down to the top 3 things we help companies out with - it would be..
small business websites

Websites

Clean, crisp, minimalist websites with a focus on the fundamentals and eliminating the common barriers to lead generation.
View Websites Page
paid search ppc service concept illustrated

PPC

There's no substitute for targeted visibility on the platforms your customers are already engaging. Google, LinkedIn, & More.
View PPC Page
climb the ranks seo concept illustrated

SEO

Lowering costs per lead and generating higher volumes of efficient growth comes with a focus on organic search.
View SEO Page

Some Impacts We've Made

North Florida MSP

  • More Than Doubled Revenue, In Less Than 2 Years
  • 10x Organic Search Traffic
  • Climb to #2 in market in search engine visibility

Philly Area MSP

  • Tripled revenue in ~2 years
  • Helped cross 7 figure revenue barrier
  • 40% search engine market share in major Philly suburb

Vancouver CA MSP

  • Tripled search impressions
  • 2-5 inbound leads per month via local SEO.
  • 200+ first page keywords

Cyersecurity SaaS

  • Campaign sourcing 30 Emails leads/month
  • Campaign sourcing 10 demos booked/month
  • Helped reach major funding milestone in high rate environment

Ecommerce SaaS

  • Helped add 1.5 million in revenue in 1 year via Google Ads.
  • Supported Launch Of New Upmarket Brand
  • Managed $25,000/month ad budget

South Florida MSP

  • Helped Add 60k+ MRR In One Year Via Google Ads
  • Helped Create Pipeline Of 5-25 Leads Generated Per Month
  • Supported New Website & Brand Launch

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Years In Business

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Full Website Builds

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Landing Pages Built

$ +

Ad Spend Managed

$ +

Revenue Generated For Clients

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Satified Customers

SEO Focused Websites In Lansing Michigan

Your website is your business's primary owned marketing asset and one of the few places you'll have direct control over the customer experience that you create.  It's critically important that you get it right.

We've analyzed hundreds, if not thousands of websites of leading competitors in technology markets and seen what they have in common.  No B.S. crisp messaging, minimal bugs, and non obstructive UIs go a lot further than hyper artistic statements that convolute buying experiences.

We take a less is more approach and focus on creating clean minimalist websites that execute the fundamentals to perfection. We focus on building visually competitive websites with clear messaging, consistent spacing, cross browser compatibility, mobile friendliness, and an easy path to converting into a new lead generated.

Our SEO Services For Lansing Michigan

Browse our SEO service offerings below

Market Research

We help you evaluate potential markets to target and develop winning SEO strategies before you start investing.

Traditional SEO

Gain more visibility on traditional search engines like Google, Bing, DuckDuckGo, and more. Still the highest volume channel.

AI SEO

Get more visibility on generative search engines like Gemeni, ChatGPT, Perplexity, and more. A fast growing organic growth channel.

Local SEO

For technology businesses like MSPs and cybersecurity firms, local SEO can be some of the lowest hanging fruit to tackle first. We can help.

Regional SEO

We also help customers target regional areas and metros in Lansing. An extension of local SEO.

Niche SEO

For more nationally oriented campaigns, we help customers target niches such as industry verticals or specific tech domains.

Technical SEO

Expert web devs help optimize your page load speeds, and get your website on a solid technical footing with our technical SEO services.

Programmatic SEO

Bulk generate pages while maintaining uniqueness to rapidly expand your website footprint at a lower cost with programmatic SEO.

Link Building

Links to your website act like votes for it to rank higher on search engines. We help you get more back links to climb the ranks.

SEO Packages and Pricing

SEO pricing is directional and is customized to clients based on specific needs.

Our Pay Per Click Advertising Services For Lansing Michigan

Browse our PPC service offerings below.

PPC Strategy

We have knowledge and lessons learned from a robust history of advertising software development companies. Fast track your PPC strategy.

Creative Design

We can help you design high performing graphics and creative to cycle into your campaigns. We primarily work with image and text.

Ad Copywriting

We help you write advertising messaging for paid search, paid social, and more. We help you get buyer's attention.

Paid Search Ads

The backbone of advertising for a software development business. Reach high intent buyers when they are shopping for a provider.
Learn More

Social Media Ads

Build brand awareness in your market, retarget visitors with lead magnets, or share video pitches on social media platforms like LinkedIn and Meta.
Learn More

Display Advertising

Run display retargeting ads to recent website visitors to keep your brand top of mind during consideration cycles and to promote key offers.

Conversion Tracking

Set your ad accounts up for success with robust conversion tracking including call tracking, form submits, and newsletter subscribers.

Campaign Setups

Get your campaigns set up and accounts configured by experts who do this everyday. Launch high performance campaigns.

Manage Campaigns

We managed your ad campaigns on an ongoing basis to ensure quality and maximize results. We add negative keywords and cycle creative.

PPC Management Pricing And Packages

PPC pricing is directional, all pricing is based on specific ad budgets, number of platforms, and other factors.

Start Climbing The Ranks And Filling The Bank With Search Engine Lead Generation Solutions

Learn more about how we can support your growth with high converting websites, expansive search engine marketing solutions that generate inbound leads.

See What Customers Have To Say About Working With Our SEO Agency Lansing Michigan

testimonial

These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!

C.K.
President Phoenix Based MSP
testimonial

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

R.D.
President Florida Based MSP
testimonial

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

A.P.
CEO Vertically Focused MSP

Featured Case Studies

Browse some of our select marketing case studies below:

Apply Now For A Free
Search Engine Marketing Consultation

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

The Best SEO Agencies In Lansing Michigan

Learn more about some of the top SEO agencies in Lansing Michigan.

Digital Wins

Digital Wins is a Lansing, Michigan SEO and AI visibility agency focused on helping businesses earn visibility where customers now search: Google, local results, and AI answer engines. The agency appears especially geared toward small businesses, local service companies, professional firms, healthcare organizations, and other teams that depend on consistent inbound leads. Its positioning emphasizes practical execution over theory, with campaigns designed to improve rankings, strengthen trust signals, and turn search visibility into phone calls, qualified leads, and measurable growth. Digital Wins highlights outcomes such as page-one rankings, local pack visibility, traffic gains, and AI-driven recommendations.

Digital Wins Key Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • AI Visibility Audits
  • Local SEO
  • Entity Authority Building
  • Answer-Optimized Content
  • Citation Tracking and Reporting

Digital Wins Reviews

"Matt didn't just tell us what was wrong , he showed us exactly how to fix it. Within 60 days, we went from invisible to getting calls every week. Now we're on page one and the phone keeps ringing."

Read The Review

"We went from buried on page 7 to showing up first when families search for home care. The leads started coming in within weeks."

Read The Review

"Digital Wins helped us turn a complex, underperforming site into a consistent source of qualified traffic. We finally saw our primary keywords reach #1 , and stay there."

Read The Review

Levaire Web & SEO

Levaire Web & SEO is a Lansing, Michigan-based digital partner focused on helping mission-driven organizations make a stronger impact online. The agency appears especially geared toward nonprofits, associations, faith-based organizations, municipalities, and community-minded businesses that need a site and online presence aligned with their purpose. Rather than positioning itself as a one-size-fits-all marketing vendor, Levaire emphasizes understanding each client's story and building practical digital solutions that connect organizations with supporters, members, volunteers, customers, and the people they serve. Its work supports outcomes such as clearer messaging, stronger credibility, easier website management, better visibility in search, and more effective community outreach.

Levaire Web & SEO Key Services

Levaire Web & SEO Reviews

"We are so thrilled with our new website that you designed! We find it user-friendly and just what we need! WOW!"

Read The Review

"Levaire understood our industry and the goals we were trying to achieve. They were responsive and worked well with our staff to produce an outstanding web site that can scale with our business."

Read The Review

"We feel like we have invested in a trusted business partner. Our new site is fantastic! Levaire was a pleasure to work with from day one."

Read The Review

InVerve Marketing & Web

InVerve Marketing & Web is a Lansing-based, full-service digital marketing agency that blends strategy, creative design, and technical execution for organizations that need stronger online visibility and more effective customer journeys. The agency works with brands of multiple sizes and has a notable specialty in transit marketing, helping clients translate goals into websites, campaigns, content, and HubSpot-powered systems that can attract prospects and convert leads. For businesses comparing local Lansing partners, InVerve Marketing & Web appears especially focused on measurable growth: better-qualified leads, higher-converting websites, clearer brand presence, and marketing programs built around analytics rather than guesswork.

InVerve Marketing & Web Key Services

  • Web Design
  • Web Development
  • Digital Marketing Strategy
  • HubSpot Consulting and Inbound Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Graphic Design and Brand Development

InVerve Marketing & Web Reviews

"Inverve Marketing has been an amazing asset to our business! The staff is always knowledgeable and ready to help market our desired image. Our new website has just gone �live� and we couldn't be more pleased! Becker Furniture is fortunate to partner with Inverve Marketing!"

Read The Review

"InVerve is absolutely amazing and professional and has overdelivered in our engagement."

Read The Review

"We have loved working with InVerve Marketing. The team is so easy to work with and have great ideas on how to make your company stand out from the rest. I highly recommend them!"

Read The Review

King Media

King Media is an East Lansing-based, full-service marketing, advertising, public relations and digital media agency serving organizations across Michigan and beyond. Founded in 1999, the agency appears especially experienced with public-sector, healthcare, education, nonprofit, manufacturing and community-focused clients that need research-driven campaigns, clear messaging and measurable impact. Its work emphasizes strategy before execution, using audience insights, creative development and post-campaign analysis to help clients change perceptions, build awareness, recruit talent, increase engagement and move audiences to action. For Lansing-area organizations, King Media presents itself as a boutique partner with broad capabilities and a track record of award-winning campaigns.

King Media Key Services

  • Marketing Strategy
  • Advertising Campaigns
  • Public Relations
  • Social & Digital Media
  • Brand Development
  • Website Planning, Design & Development
  • SEO, SEM & PPC Advertising

King Media Reviews

"King Media is the best in the business!"

Read The Review

"They helped our campaign reach more than 367,000 individuals and drive more than 15,000 website clicks."

Read The Review

"Their campaign drove thousands of website clicks and helped increase year-over-year website sessions by more than 66%."

Read The Review

MV3 Marketing

MV3 Marketing is a B2B growth infrastructure agency that works with SaaS, fintech, cybersecurity, manufacturing, e-commerce, and professional services teams. Rather than selling disconnected campaigns, the agency focuses on building owned systems: SEO infrastructure, ABM workflows, paid media programs, analytics dashboards, AI automations, and web assets that stay in the client's stack. For Lansing companies comparing digital partners, MV3 appears best suited to organizations that need measurable pipeline, lead quality, organic visibility, and attribution rather than one-off creative support. Its positioning emphasizes compounding business outcomes, including attributable pipeline, organic traffic growth, ranking assets, improved paid efficiency, and marketing operations that can keep working after an engagement ends.

MV3 Marketing Key Services

  • SEO & Organic Growth
  • Demand Generation & ABM
  • Paid Media Management
  • AI Marketing & Automation
  • Analytics & Attribution
  • Web Development & CMS Management

MV3 Marketing Reviews

"I fired our agency after 18 months of vanity metrics. MV3 replaced them with an AI content system that generates more content in a week than they did in a quarter, and it actually converts."

Read The Review

"We trust MV3 Marketing to manage our PPC campaigns, and they've never let us down. Their data-driven approach, friendly team, and commitment to results have exceeded our expectations. Our leads have increased, ad spend is optimized, and our ROI continues to grow!"

Read The Review

"We used to spend countless hours trying to keep up with Google and all the new opportunities. Thanks to MV3 Marketing, my staff can spend their time focusing on caring for all the new patients they bring to the practice each week."

Read The Review

Doing Business In Lansing Michigan

Lansing gives you a business audience shaped by state government, Michigan State University's nearby talent pipeline, insurance, healthcare, advanced manufacturing, and a deep automotive supply chain. As Michigan's capital, the city is full of firms watching policy, procurement, workforce rules, and compliance trends closely. That creates opportunities for consultants, B2B services, tech providers, and local suppliers. Online marketing helps you reach decision-makers where they research vendors, compare expertise, and respond to timely offers, especially when your message targets Lansing's practical, relationship-driven business community.

Related Locations For Lansing, Michigan

Browse some of our other related location pages in Lansing, Michigan

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