MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Are you trying to generate more leads for your technology business in Grand Rapids Michigan?
Do you want to expand your online presence, generate more website traffic, and generate more inbound leads?
Are you looking for a reliable marketing partner with experience helping mid-market brands make up-market moves in competitive markets and niche verticals?
Tortoise and Hare can help. We've helped numerous technology businesses build new websites, run PPC campaigns, run SEO campaigns, and create content to attract and convert more prospects from their websites.
Reach out to Tortoise and Hare today to learn more about our online marketing and lead generation solutions.
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Your website is your business's primary owned marketing asset and one of the few places you'll have direct control over the customer experience that you create. It's critically important that you get it right.
We've analyzed hundreds, if not thousands of websites of leading competitors in technology markets and seen what they have in common. No B.S. crisp messaging, minimal bugs, and non obstructive UIs go a lot further than hyper artistic statements that convolute buying experiences.
We take a less is more approach and focus on creating clean minimalist websites that execute the fundamentals to perfection. We focus on building visually competitive websites with clear messaging, consistent spacing, cross browser compatibility, mobile friendliness, and an easy path to converting into a new lead generated.
These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
BlackTruck Media Marketing is a Grand Rapids-based digital marketing agency focused on helping brands become easier to find, understand, and choose online. The firm appears especially well suited for organizations that want a specialized search and paid media partner rather than a broad, full-service shop. Its team emphasizes transparent strategy, measurement, and ongoing optimization, helping clients connect marketing activity to business goals such as stronger visibility, more relevant traffic, qualified leads, improved conversions, and sustainable ROI. With experience across SEO, digital advertising, analytics, and content, BlackTruck supports companies that need practical guidance through changing search behavior, AI-driven discovery, and increasingly complex attribution.
"Working with BlackTruck Media has been an incredible experience. Their team brought clarity and expertise to technical SEO, helping us expand our brand's visibility in search. By pairing that with smart digital advertising strategies, they drove results we could see and feel across our business. What we've appreciated most is their approachable style, genuine enthusiasm, and commitment to making sure we succeed"
"Thanks to Jason and Black Truck Media for accelerating our results in digital marketing - specifically with Google ads and good SEO work!"
"Having worked with Jason and the team at Black Truck for several years, I can confidently say that they are my trusted source for SEO and valued counsel on digital marketing. They are always on the leading edge of industry trends and bring an earnest, easygoing professionalism to every interaction."
Valorous Circle Marketing is a Grand Rapids-rooted digital agency focused on helping local and small businesses turn their websites into engines for visibility, trust, and lead generation. Since 2010, the team has emphasized practical, conversion-minded web experiences: sites that make a strong first impression, communicate clearly across devices, and help visitors take the next step. Its messaging centers on being found online, making connections, and creating opportunities, with particular relevance for home service companies and other organizations that rely on search visibility and reputation. For businesses comparing Grand Rapids agencies, Valorous Circle Marketing appears best suited to teams that want an accessible partner for ongoing digital growth, not just a one-time website build.
"Great staff providing great service!"
"Excellent and timely service!"
"Love the support of Valorous Circle Team."
Evenbound is a Michigan-based growth agency and technical HubSpot partner serving companies that need stronger marketing, sales, service, and CRM systems. The agency appears especially focused on B2B, industrial, manufacturing, construction, and growth-minded organizations with complex buyer journeys or underperforming technology stacks. Rather than only running campaigns, Evenbound emphasizes building clearer data, better processes, and scalable systems that help teams trust their pipeline, improve follow-up, and measure what is working. Its case studies point to outcomes such as increased website sessions, new contacts, automated workflows, stronger reporting, and revenue tied to digital channels, making it a fit for businesses that want both strategy and hands-on execution.
"Our business has tripled since using Evenbound. I would highly recommend them to anyone."
"Our site traffic and prospects coming from digital marketing have increased significantly since starting work with Evenbound."
"They have a unique operating model with many subject matter experts but they have a well-thought-through approach to account management that keeps everything organized."
LaFleur Marketing is a Grand Rapids-based digital marketing agency that positions itself as a strategic growth partner for organizations that need more than disconnected tactics. The agency appears especially focused on regulated and expertise-driven industries, including law firms, healthcare, financial services, technology, and professional services. Its work emphasizes data insights, storytelling, design, and ongoing optimization to help clients clarify their message, reach better-fit audiences, generate leads, improve conversions, and understand marketing performance. For local businesses comparing agencies in West Michigan, LaFleur presents as a team that blends strategic planning with execution and measurement, supporting sustainable growth rather than one-off campaigns.
"I have the pleasure of working with the LaFleur team on multiple brands. Their talent, professionalism, expertise, and candid interactions are exceptionally valuable to my companies. Always organized and "on-time-early" the LaFleur team is consistently ahead of the curve and proactive in their approach to my marketing needs. The firm's self-accountability allows me to focus on other areas of my business while knowing my marketing needs are being addressed by the best team available."
"I want to thank LaFleur and all the team members. We have used their services for several years. They are responsive to requests and quickly take action with new projects. They are honest and open and go above and beyond what other marketing companies provide. I am happy to give a five star review of their services."
"LaFleur is always a pleasure to work with. They are a knowledgeable, caring, and flexible staff that are always on top of changes within the industry, understanding your goals, and researching how to best market your expertise."
Digital Limelight Media is a Grand Rapids-based marketing and technology agency focused heavily on medical, aesthetic, dental, and practice-based businesses. The agency positions itself as a partner for practices that want more than isolated campaigns: it combines strategy, creative, advertising, lead tracking, and patient-journey technology to help teams attract qualified prospects and turn more inquiries into appointments. Its work appears especially geared toward growth-minded practices that need clearer visibility into where leads come from, stronger conversion processes, and marketing that connects directly to revenue. With experience across web, search, paid media, CRM, and reporting, DLM supports both brand-building and measurable patient acquisition outcomes.
"Great support from the team at DLM for all medical spa marketing needs, and website design / SEO in particular. Shout out to Allie for being super responsive, thoughtful, and helpful."
"I could not have built my own business without DLM. They helped to create my vision and bring it to life. They are an amazing team of professionals who not only meet but exceed expectations."
"I am on my second startup business working with DLM as our digital marketing arm. They have been amazing partners and an integral component to each business's success in highly competitive markets. Can't say enough about their know-how, professionalism and responsiveness."
Grand Rapids gives you access to a business community shaped by advanced manufacturing, office furniture, health care, food processing, and a nationally recognized craft beverage scene. You'll find a practical, growth-minded market where family-owned companies, suppliers, startups, and regional service firms often buy locally but research online first. With steady B2B competition and niche industry clusters across West Michigan, online marketing helps you appear when local decision-makers compare vendors, search for expertise, and look for partners who understand Grand Rapids' economy.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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