Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Lansing Michigan with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Lansing Michigan. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Lansing Michigan and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Digital Wins is a Lansing, Michigan SEO and AI visibility agency focused on helping businesses earn visibility where customers now search: Google, local results, and AI answer engines. The agency appears especially geared toward small businesses, local service companies, professional firms, healthcare organizations, and other teams that depend on consistent inbound leads. Its positioning emphasizes practical execution over theory, with campaigns designed to improve rankings, strengthen trust signals, and turn search visibility into phone calls, qualified leads, and measurable growth. Digital Wins highlights outcomes such as page-one rankings, local pack visibility, traffic gains, and AI-driven recommendations.
“Matt didn’t just tell us what was wrong , he showed us exactly how to fix it. Within 60 days, we went from invisible to getting calls every week. Now we’re on page one and the phone keeps ringing.”
“We went from buried on page 7 to showing up first when families search for home care. The leads started coming in within weeks.”
“Digital Wins helped us turn a complex, underperforming site into a consistent source of qualified traffic. We finally saw our primary keywords reach #1 , and stay there.”
Levaire Web & SEO is a Lansing, Michigan-based digital partner focused on helping mission-driven organizations make a stronger impact online. The agency appears especially geared toward nonprofits, associations, faith-based organizations, municipalities, and community-minded businesses that need a site and online presence aligned with their purpose. Rather than positioning itself as a one-size-fits-all marketing vendor, Levaire emphasizes understanding each client’s story and building practical digital solutions that connect organizations with supporters, members, volunteers, customers, and the people they serve. Its work supports outcomes such as clearer messaging, stronger credibility, easier website management, better visibility in search, and more effective community outreach.
“We are so thrilled with our new website that you designed! We find it user-friendly and just what we need! WOW!”
“Levaire understood our industry and the goals we were trying to achieve. They were responsive and worked well with our staff to produce an outstanding web site that can scale with our business.”
“We feel like we have invested in a trusted business partner. Our new site is fantastic! Levaire was a pleasure to work with from day one.”
InVerve Marketing & Web is a Lansing-based, full-service digital marketing agency that blends strategy, creative design, and technical execution for organizations that need stronger online visibility and more effective customer journeys. The agency works with brands of multiple sizes and has a notable specialty in transit marketing, helping clients translate goals into websites, campaigns, content, and HubSpot-powered systems that can attract prospects and convert leads. For businesses comparing local Lansing partners, InVerve Marketing & Web appears especially focused on measurable growth: better-qualified leads, higher-converting websites, clearer brand presence, and marketing programs built around analytics rather than guesswork.
“Inverve Marketing has been an amazing asset to our business! The staff is always knowledgeable and ready to help market our desired image. Our new website has just gone �live� and we couldn’t be more pleased! Becker Furniture is fortunate to partner with Inverve Marketing!”
“InVerve is absolutely amazing and professional and has overdelivered in our engagement.”
“We have loved working with InVerve Marketing. The team is so easy to work with and have great ideas on how to make your company stand out from the rest. I highly recommend them!”
King Media is an East Lansing-based, full-service marketing, advertising, public relations and digital media agency serving organizations across Michigan and beyond. Founded in 1999, the agency appears especially experienced with public-sector, healthcare, education, nonprofit, manufacturing and community-focused clients that need research-driven campaigns, clear messaging and measurable impact. Its work emphasizes strategy before execution, using audience insights, creative development and post-campaign analysis to help clients change perceptions, build awareness, recruit talent, increase engagement and move audiences to action. For Lansing-area organizations, King Media presents itself as a boutique partner with broad capabilities and a track record of award-winning campaigns.
“King Media is the best in the business!”
“They helped our campaign reach more than 367,000 individuals and drive more than 15,000 website clicks.”
“Their campaign drove thousands of website clicks and helped increase year-over-year website sessions by more than 66%.”
MV3 Marketing is a B2B growth infrastructure agency that works with SaaS, fintech, cybersecurity, manufacturing, e-commerce, and professional services teams. Rather than selling disconnected campaigns, the agency focuses on building owned systems: SEO infrastructure, ABM workflows, paid media programs, analytics dashboards, AI automations, and web assets that stay in the client’s stack. For Lansing companies comparing digital partners, MV3 appears best suited to organizations that need measurable pipeline, lead quality, organic visibility, and attribution rather than one-off creative support. Its positioning emphasizes compounding business outcomes, including attributable pipeline, organic traffic growth, ranking assets, improved paid efficiency, and marketing operations that can keep working after an engagement ends.
“I fired our agency after 18 months of vanity metrics. MV3 replaced them with an AI content system that generates more content in a week than they did in a quarter, and it actually converts.”
“We trust MV3 Marketing to manage our PPC campaigns, and they’ve never let us down. Their data-driven approach, friendly team, and commitment to results have exceeded our expectations. Our leads have increased, ad spend is optimized, and our ROI continues to grow!”
“We used to spend countless hours trying to keep up with Google and all the new opportunities. Thanks to MV3 Marketing, my staff can spend their time focusing on caring for all the new patients they bring to the practice each week.”
Lansing gives you a business audience shaped by state government, Michigan State University’s nearby talent pipeline, insurance, healthcare, advanced manufacturing, and a deep automotive supply chain. As Michigan’s capital, the city is full of firms watching policy, procurement, workforce rules, and compliance trends closely. That creates opportunities for consultants, B2B services, tech providers, and local suppliers. Online marketing helps you reach decision-makers where they research vendors, compare expertise, and respond to timely offers, especially when your message targets Lansing’s practical, relationship-driven business community.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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