Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Grand Rapids Michigan with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Grand Rapids Michigan. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Grand Rapids Michigan and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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BlackTruck Media Marketing is a Grand Rapids-based digital marketing agency focused on helping brands become easier to find, understand, and choose online. The firm appears especially well suited for organizations that want a specialized search and paid media partner rather than a broad, full-service shop. Its team emphasizes transparent strategy, measurement, and ongoing optimization, helping clients connect marketing activity to business goals such as stronger visibility, more relevant traffic, qualified leads, improved conversions, and sustainable ROI. With experience across SEO, digital advertising, analytics, and content, BlackTruck supports companies that need practical guidance through changing search behavior, AI-driven discovery, and increasingly complex attribution.
“Working with BlackTruck Media has been an incredible experience. Their team brought clarity and expertise to technical SEO, helping us expand our brand’s visibility in search. By pairing that with smart digital advertising strategies, they drove results we could see and feel across our business. What we’ve appreciated most is their approachable style, genuine enthusiasm, and commitment to making sure we succeed”
“Thanks to Jason and Black Truck Media for accelerating our results in digital marketing – specifically with Google ads and good SEO work!”
“Having worked with Jason and the team at Black Truck for several years, I can confidently say that they are my trusted source for SEO and valued counsel on digital marketing. They are always on the leading edge of industry trends and bring an earnest, easygoing professionalism to every interaction.”
Valorous Circle Marketing is a Grand Rapids-rooted digital agency focused on helping local and small businesses turn their websites into engines for visibility, trust, and lead generation. Since 2010, the team has emphasized practical, conversion-minded web experiences: sites that make a strong first impression, communicate clearly across devices, and help visitors take the next step. Its messaging centers on being found online, making connections, and creating opportunities, with particular relevance for home service companies and other organizations that rely on search visibility and reputation. For businesses comparing Grand Rapids agencies, Valorous Circle Marketing appears best suited to teams that want an accessible partner for ongoing digital growth, not just a one-time website build.
“Great staff providing great service!”
“Excellent and timely service!”
“Love the support of Valorous Circle Team.”
Evenbound is a Michigan-based growth agency and technical HubSpot partner serving companies that need stronger marketing, sales, service, and CRM systems. The agency appears especially focused on B2B, industrial, manufacturing, construction, and growth-minded organizations with complex buyer journeys or underperforming technology stacks. Rather than only running campaigns, Evenbound emphasizes building clearer data, better processes, and scalable systems that help teams trust their pipeline, improve follow-up, and measure what is working. Its case studies point to outcomes such as increased website sessions, new contacts, automated workflows, stronger reporting, and revenue tied to digital channels, making it a fit for businesses that want both strategy and hands-on execution.
“Our business has tripled since using Evenbound. I would highly recommend them to anyone.”
“Our site traffic and prospects coming from digital marketing have increased significantly since starting work with Evenbound.”
“They have a unique operating model with many subject matter experts but they have a well-thought-through approach to account management that keeps everything organized.”
LaFleur Marketing is a Grand Rapids-based digital marketing agency that positions itself as a strategic growth partner for organizations that need more than disconnected tactics. The agency appears especially focused on regulated and expertise-driven industries, including law firms, healthcare, financial services, technology, and professional services. Its work emphasizes data insights, storytelling, design, and ongoing optimization to help clients clarify their message, reach better-fit audiences, generate leads, improve conversions, and understand marketing performance. For local businesses comparing agencies in West Michigan, LaFleur presents as a team that blends strategic planning with execution and measurement, supporting sustainable growth rather than one-off campaigns.
“I have the pleasure of working with the LaFleur team on multiple brands. Their talent, professionalism, expertise, and candid interactions are exceptionally valuable to my companies. Always organized and "on-time-early" the LaFleur team is consistently ahead of the curve and proactive in their approach to my marketing needs. The firm’s self-accountability allows me to focus on other areas of my business while knowing my marketing needs are being addressed by the best team available.”
“I want to thank LaFleur and all the team members. We have used their services for several years. They are responsive to requests and quickly take action with new projects. They are honest and open and go above and beyond what other marketing companies provide. I am happy to give a five star review of their services.”
“LaFleur is always a pleasure to work with. They are a knowledgeable, caring, and flexible staff that are always on top of changes within the industry, understanding your goals, and researching how to best market your expertise.”
Digital Limelight Media is a Grand Rapids-based marketing and technology agency focused heavily on medical, aesthetic, dental, and practice-based businesses. The agency positions itself as a partner for practices that want more than isolated campaigns: it combines strategy, creative, advertising, lead tracking, and patient-journey technology to help teams attract qualified prospects and turn more inquiries into appointments. Its work appears especially geared toward growth-minded practices that need clearer visibility into where leads come from, stronger conversion processes, and marketing that connects directly to revenue. With experience across web, search, paid media, CRM, and reporting, DLM supports both brand-building and measurable patient acquisition outcomes.
“Great support from the team at DLM for all medical spa marketing needs, and website design / SEO in particular. Shout out to Allie for being super responsive, thoughtful, and helpful.”
“I could not have built my own business without DLM. They helped to create my vision and bring it to life. They are an amazing team of professionals who not only meet but exceed expectations.”
“I am on my second startup business working with DLM as our digital marketing arm. They have been amazing partners and an integral component to each business’s success in highly competitive markets. Can’t say enough about their know-how, professionalism and responsiveness.”
Grand Rapids gives you access to a business community shaped by advanced manufacturing, office furniture, health care, food processing, and a nationally recognized craft beverage scene. You’ll find a practical, growth-minded market where family-owned companies, suppliers, startups, and regional service firms often buy locally but research online first. With steady B2B competition and niche industry clusters across West Michigan, online marketing helps you appear when local decision-makers compare vendors, search for expertise, and look for partners who understand Grand Rapids’ economy.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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