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The Rubicon Agency Review: Pricing, Services And Alternatives For MSPs
Tortoise and Hare Software is not affiliated with, endorsed by, or sponsored by The Rubicon Agency. Information on this page is based on publicly available sources and our independent assessment. Pricing, services, and other details may change, so prospective customers should verify current information directly with The Rubicon Agency.
The Rubicon Agency At A Glance
Best Fit For
Technology brands with complex positioning, creative, and enterprise campaign needs.
Core Services
Brand strategy, strategic content, digital campaigns, web/UX, and sales enablement.
Pricing
Project or program scope; no public standard monthly MSP rate.
Business Model
Technology-focused strategic and creative agency.
The Rubicon Agency Overview
The Rubicon Agency works with technology brands on positioning, communication, and market development. Its portfolio is broader than local MSP lead generation, including major vendors and complex technology propositions.
Who Does The Rubicon Agency Serve?
Technology companies, cloud and services businesses, and marketing teams that need to communicate sophisticated offers to multiple decision-makers.
What Does The Rubicon Agency Offer?
Brand And Proposition
Develop positioning and messaging that make a complex technology offer easier to understand.
Strategic Content
Create thought leadership and campaign assets for specific audiences and buying stages.
Web And UX
Plan and develop web experiences that support research and conversion.
Sales And Partner Campaigns
Equip sales and channel teams with targeted narratives, content, and account-focused campaigns.
The Rubicon Agency Pricing And Contract Terms
Pricing As Of September 25, 2026
Pricing Model
Engagements are scoped around strategy, creative production, and campaign requirements.
Monthly Cost
Rubicon does not list a standard monthly MSP retainer. It offers both individual projects and ongoing programs.
Contract Terms
A universal minimum commitment isn’t stated publicly. Project milestones and ongoing service terms depend on scope.
What Is Included
The scope may include strategy, creative assets, web development, campaign delivery, and media.
The Rubicon Agency Reviews And Customer Feedback
Positive Themes
Rubicon’s client testimonials highlight collaboration, technology expertise, and consistent delivery.
- Strategic advice informed by the technology market
- Creative support across complex products and stakeholders
- Longstanding agency relationships
Quick Highlights
- The Exquitech project included a new identity and messaging for a global cloud business.
- A BT and Five9 healthcare campaign combined proposition development and sales enablement.
What Types Of MSPs Is The Rubicon Agency Best For?
The Rubicon Agency May Be A Good Fit If
- You need substantial positioning or brand development.
- You market complex technology to several stakeholders.
- You have an internal team to support a strategic campaign.
Consider Another Option If
- You want a low-cost MSP content membership.
- You only need a local appointment-setting service.
- You need a simple starter program with a published monthly price.
The Rubicon Agency Vs. Tortoise And Hare Software
| Comparison Area | The Rubicon Agency | Tortoise And Hare |
|---|---|---|
| Best-Fit MSP | Technology brands with complex positioning, creative, and enterprise campaign needs. | Established, mid-market MSP whose service quality has outgrown its online presence and marketing. |
| Strategy And Roadmap | Brand, proposition, and campaign strategy for technology businesses. | We build your strategy and prioritized roadmap, guide decisions, and adjust priorities as results develop. |
| Marketing Model | Technology-focused strategic and creative agency. | Done with you: Scrum-guided execution with your team. Done for you: we manage your website, content, and campaigns. |
| Core Services | Brand strategy, strategic content, digital campaigns, web/UX, and sales enablement. | Websites, content, SEO, Google Ads, retargeting, analytics, and strategy for search and AI discovery. |
| Pricing Model | Project or program scope; no public standard monthly MSP rate. | Typically works with overall marketing budgets of $5,000–$25,000 per month. Agency scope and fees depend on the roadmap and delivery model. |
| Engagement Style | Strategic and creative agency collaboration with client stakeholders. | Direct expert collaboration. Shared execution uses a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. |
Choose The Rubicon Agency If
You need a technology brand or enterprise campaign specialist, particularly for complex positioning and sales enablement. TNHS is geared toward established MSPs seeking a boutique marketing partner with direct founder access.
Choose Tortoise And Hare If
You’re an established, upmarket MSP looking for a boutique agency and direct access to founder and MSP marketing expert Hunter Nelson.
Our small team acts as your outsourced marketing department with fractional marketing management. We build your strategy and deliver websites, content, and campaigns tailored to your brand, market, and goals.
Our clients generally invest $5,000–$25,000 per month in total marketing spend.
What Scrum means for your team: a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. We help you run that process in a done-with-you engagement. With done-for-you delivery, we manage execution while you provide business insight, feedback, and approvals.
Your engagement reflects your internal capacity and goals. You don’t need to arrive with a finished strategy.
Featured Case Studies From Tortoise And Hare Software
Explore how we’ve helped technology companies improve their brands, strengthen search visibility, and generate inbound leads.
Case Study: TNHS Helps Phoenix MSP Create Path To Sustainable Inbound Lead Volume
In the fall of 2024 a Phoenix based MSP reached out to Tortoise and Hare Software for help with the Google Advertising account. This MSP had used Google Ads in…
Case Study: Cold Start To 5-15 Leads Per Month Via Local SEO And PPC For MSP In Canada
Client Background A Managed IT Services Provider (MSP) in British Columbia, Canada engaged us to establish a professional online presence and generate a steady flow of inbound leads. Before working…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with…
Case Study: MSP Adds 60k MRR In 1 Year Via PPC
In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare…
Case Study: TNHS Helps CMMC Enclave Provider Reach Acquisition Milestone
Strong marketing should do more than generate leads. It should help create the conditions for real business growth. That is exactly what happened with Rimstorm. Over a 14-month period, TNHS…
Alternatives To The Rubicon Agency
Tortoise & Hare Software
For established MSPs whose marketing needs to catch up with their service quality.
- Strategy and roadmap developed for you
- Done with you through Scrum or done for you
- Brand-specific websites, content, SEO, and Google Ads
TSL Marketing
B2B technology firms and MSPs seeking coordinated digital, sales, and channel marketing.
Full-service B2B technology growth agency.
Opollo
MSPs and cybersecurity firms seeking a specialist agency across strategy, content, and acquisition.
Full-service technology marketing agency.
Frequently Asked Questions
Its portfolio is oriented toward substantial technology marketing challenges. A small MSP with a narrow local acquisition need may find a more focused service easier to scope and fund.
Yes. Its named portfolio includes BT, Five9, AT&T, and other technology organizations. Those examples are particularly relevant to multi-stakeholder positioning and channel campaigns.
No. It serves technology brands across a wider range of sectors. Evaluate the relevance of its cloud and services portfolio to your specific MSP offer.
Its Exquitech case study demonstrates work on a cloud company’s identity, messaging, and service portfolio. That’s a more directly relevant example for repositioning than a generic traffic-growth claim.
Apply Now For A Free Online Marketing Consultation
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
