TNHS Helps New Jersey MSP Launch Statewide Marketing Initiative
See how TNHS helped an established New Jersey MSP launch a new website and build a scalable marketing foundation for statewide growth.
The Business Growers Review: Pricing, Services And Alternatives For MSPs
Tortoise and Hare Software is not affiliated with, endorsed by, or sponsored by The Business Growers. Information on this page is based on publicly available sources and our independent assessment. Pricing, services, and other details may change, so prospective customers should verify current information directly with The Business Growers.
The Business Growers At A Glance
Best Fit For
MSPs and IT companies seeking an ongoing marketing team with structured programs.
Core Services
Strategy, branding, websites, SEO/AEO, campaigns, and CRM automation.
Pricing
Programs listed at $1,500, $4,997, and $5,997 per month.
Business Model
Managed marketing programs and fractional leadership.
The Business Growers Overview
The Business Growers provides ongoing marketing for MSPs and technology companies through its Know, Grow, Scale framework. Its offer combines strategy and production with a defined onboarding and account-management process.
Who Does The Business Growers Serve?
IT, cloud, cybersecurity, and telecom businesses that want a continuing marketing relationship. Its current site says it doesn’t take one-off projects or short campaigns.
What Does The Business Growers Offer?
Strategy And Messaging
Define positioning, audience, and a roadmap before building campaigns.
Website And Search
Develop websites, content, SEO, and visibility in AI search.
Campaign Delivery
Run digital advertising, social content, and outbound activity within the selected scope.
ScaleCRM And Reporting
Use automation, lead tracking, and reporting to connect marketing activity to inquiries.
The Business Growers Pricing And Contract Terms
Pricing As Of September 25, 2026
Pricing Model
Three recurring programs offer different levels of marketing support. Fractional leadership and additional services expand the scope beyond the entry package.
Monthly Cost
MSP Marketing Kit is $1,500/month, Marketing Basics $4,997/month, and Lead Accelerator $5,997/month. Most include a setup fee.
Contract Terms
Programs are ongoing. The company does not list a standard minimum contract length.
What Is Included
Scope varies by program. Budget separately for any advertising media and extras specified in the proposal; the monthly fee alone isn’t necessarily total spend.
The Business Growers Reviews And Customer Feedback
Positive Themes
The Business Growers’ customers describe clearer positioning and a better understanding of their marketing performance.
- Better visibility into where leads originate
- Messaging that reflects a technology business
- An ongoing relationship with a marketing team
Quick Highlights
- Fuse.Cloud’s Gary Watts describes better ROI tracking and insight into lead sources.
- California Telecom CEO Jim Gurol also shares his experience in a customer testimonial.
What Types Of MSPs Is The Business Growers Best For?
The Business Growers May Be A Good Fit If
- You want an ongoing program rather than a one-off project.
- You value a defined onboarding and account-management process.
- You need several marketing disciplines coordinated.
Consider Another Option If
- You only need a short campaign or single deliverable.
- You want a resource subscription to run yourself.
- Your budget doesn’t support the selected program and media costs.
The Business Growers Vs. Tortoise And Hare Software
| Comparison Area | The Business Growers | Tortoise And Hare |
|---|---|---|
| Best-Fit MSP | MSPs and IT companies seeking an ongoing marketing team with structured programs. | Established, mid-market MSP whose service quality has outgrown its online presence and marketing. |
| Strategy And Roadmap | Know, Grow, Scale framework with a client roadmap and ongoing guidance. | We build your strategy and prioritized roadmap, guide decisions, and adjust priorities as results develop. |
| Marketing Model | Managed marketing programs and fractional leadership. | Done with you: Scrum-guided execution with your team. Done for you: we manage your website, content, and campaigns. |
| Core Services | Strategy, branding, websites, SEO/AEO, campaigns, and CRM automation. | Websites, content, SEO, Google Ads, retargeting, analytics, and strategy for search and AI discovery. |
| Pricing Model | Programs listed at $1,500, $4,997, and $5,997 per month. | Typically works with overall marketing budgets of $5,000–$25,000 per month. Agency scope and fees depend on the roadmap and delivery model. |
| Engagement Style | Onboarding specialist followed by a dedicated Client Success Manager. | Direct expert collaboration. Shared execution uses a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. |
Choose The Business Growers If
You prefer a structured managed program with defined deliverables, formal onboarding, and ongoing account management. Both The Business Growers and TNHS offer strategic guidance; the working relationship and scope are the useful differences.
Choose Tortoise And Hare If
You’re an established, upmarket MSP looking for a boutique agency and direct access to founder and MSP marketing expert Hunter Nelson.
Our small team acts as your outsourced marketing department with fractional marketing management. We build your strategy and deliver websites, content, and campaigns tailored to your brand, market, and goals.
Our clients generally invest $5,000–$25,000 per month in total marketing spend.
What Scrum means for your team: a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. We help you run that process in a done-with-you engagement. With done-for-you delivery, we manage execution while you provide business insight, feedback, and approvals.
Your engagement reflects your internal capacity and goals. You don’t need to arrive with a finished strategy.
Featured Case Studies From Tortoise And Hare Software
Explore how we’ve helped technology companies improve their brands, strengthen search visibility, and generate inbound leads.
Case Study: TNHS Helps Phoenix MSP Create Path To Sustainable Inbound Lead Volume
In the fall of 2024 a Phoenix based MSP reached out to Tortoise and Hare Software for help with the Google Advertising account. This MSP had used Google Ads in…
Case Study: Cold Start To 5-15 Leads Per Month Via Local SEO And PPC For MSP In Canada
Client Background A Managed IT Services Provider (MSP) in British Columbia, Canada engaged us to establish a professional online presence and generate a steady flow of inbound leads. Before working…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with…
Case Study: MSP Adds 60k MRR In 1 Year Via PPC
In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare…
Case Study: TNHS Helps CMMC Enclave Provider Reach Acquisition Milestone
Strong marketing should do more than generate leads. It should help create the conditions for real business growth. That is exactly what happened with Rimstorm. Over a 14-month period, TNHS…
Alternatives To The Business Growers
Tortoise & Hare Software
For established MSPs whose marketing needs to catch up with their service quality.
- Strategy and roadmap developed for you
- Done with you through Scrum or done for you
- Brand-specific websites, content, SEO, and Google Ads
Tech Pro Marketing
An MSP agency combining websites, search marketing, and outbound prospecting in a managed program.
Big Orange Marketing
MSPs seeking StoryBrand messaging, an updated website, and ongoing inbound marketing.
Digital agency with defined programs and project services.
Frequently Asked Questions
The Marketing Kit offers a lower entry point than its broader programs. A small MSP should identify which internal responsibilities remain and avoid assuming the entry tier is equivalent to an outsourced marketing department.
Its broader programs and fractional CMO offering can support established technology businesses. It also describes MDF support for eligible partners, which may be relevant to an MSP with vendor-funded campaigns.
Laura Johns is the founder and CEO. The agency’s fractional CMO offering reflects its emphasis on marketing leadership alongside execution.
The site describes approximately 60 days of biweekly meetings with an Onboarding Specialist, followed by a transition to a Client Success Manager. That handoff is useful to understand when deciding how you want to collaborate.
Apply Now For A Free Online Marketing Consultation
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
