TNHS Helps New Jersey MSP Launch Statewide Marketing Initiative
See how TNHS helped an established New Jersey MSP launch a new website and build a scalable marketing foundation for statewide growth.
MSP Launchpad Review: Pricing, Services And Alternatives For MSPs
Tortoise and Hare Software is not affiliated with, endorsed by, or sponsored by MSP Launchpad. Information on this page is based on publicly available sources and our independent assessment. Pricing, services, and other details may change, so prospective customers should verify current information directly with MSP Launchpad.
MSP Launchpad At A Glance
Best Fit For
MSPs seeking inbound leads through websites, SEO, and Google Ads.
Core Services
Managed inbound marketing and a separate training program.
Pricing
Managed services are scoped; training pages list different annual figures.
Business Model
Done-for-you marketing plus do-it-yourself education.
MSP Launchpad Overview
MSP Launchpad specializes in helping MSPs attract buyers through search and conversion-focused websites. Its managed Growth Accelerator and Inbound Leads Mastery course offer different levels of responsibility for implementation.
Who Does MSP Launchpad Serve?
MSPs that want local or service-specific search demand, plus owners who prefer learning to run inbound marketing themselves.
What Does MSP Launchpad Offer?
Website Development
Build a conversion-focused website with MSP-specific structure and branded content.
SEO
Improve search visibility through service pages, content, and ongoing optimization.
Google Ads
Use paid search and landing pages to attract people actively researching IT providers.
Inbound Leads Mastery
A separate education program helps your team implement inbound marketing. It isn’t the same scope as managed delivery.
MSP Launchpad Pricing And Contract Terms
Pricing As Of September 25, 2026
Pricing Model
Managed services and annual training access are separate purchases.
Monthly Cost
The training sales page lists $7,000 annually. Its May 2025 terms list $5,800 initially and $2,500 for renewal. The two pages show different prices.
Contract Terms
The published training terms describe annual auto-renewal and seven-day cancellation notice. Those terms don’t establish the commitment for managed services.
What Is Included
Training includes course access and coaching; managed delivery covers the agreed website and acquisition scope. A $99 test drive isn’t the full annual price.
MSP Launchpad Reviews And Customer Feedback
Positive Themes
MSP Launchpad customers describe better websites, stronger search visibility, and more inbound opportunities. Some early offers included incentives for testimonials.
- A stronger online presentation
- Search visibility tied to relevant inquiries
- Testing and refinement of lead quality
Quick Highlights
- Josh Bevis of Sonar IT reports page-one results for target terms within a few months.
- Phil and Toby of Locto describe clients citing the website as a reason to reach out.
- A customer testimonial describes an opportunity with more than 100 users.
What Types Of MSPs Is MSP Launchpad Best For?
MSP Launchpad May Be A Good Fit If
- You want inbound search to play a larger role.
- You can follow up on inquiries promptly.
- You’ve chosen whether to learn or outsource implementation.
Consider Another Option If
- You primarily need outsourced cold calling.
- You need a general business peer group.
- You expect SEO to produce immediate, guaranteed sales.
MSP Launchpad Vs. Tortoise And Hare Software
| Comparison Area | MSP Launchpad | Tortoise And Hare |
|---|---|---|
| Best-Fit MSP | MSPs seeking inbound leads through websites, SEO, and Google Ads. | Established, mid-market MSP whose service quality has outgrown its online presence and marketing. |
| Strategy And Roadmap | Inbound acquisition around search intent, website conversion, and selected channels. | We build your strategy and prioritized roadmap, guide decisions, and adjust priorities as results develop. |
| Marketing Model | Done-for-you marketing plus do-it-yourself education. | Done with you: Scrum-guided execution with your team. Done for you: we manage your website, content, and campaigns. |
| Core Services | Managed inbound marketing and a separate training program. | Websites, content, SEO, Google Ads, retargeting, analytics, and strategy for search and AI discovery. |
| Pricing Model | Managed services are scoped; training pages list different annual figures. | Typically works with overall marketing budgets of $5,000–$25,000 per month. Agency scope and fees depend on the roadmap and delivery model. |
| Engagement Style | Managed delivery or a separate course-and-coaching route. | Direct expert collaboration. Shared execution uses a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. |
Choose MSP Launchpad If
You want an MSP-specific inbound program focused on SEO, Google Ads, and the website, or you want to learn that approach through its training.
Choose Tortoise And Hare If
You’re an established, upmarket MSP looking for a boutique agency and direct access to founder and MSP marketing expert Hunter Nelson.
Our small team acts as your outsourced marketing department with fractional marketing management. We build your strategy and deliver websites, content, and campaigns tailored to your brand, market, and goals.
Our clients generally invest $5,000–$25,000 per month in total marketing spend.
What Scrum means for your team: a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. We help you run that process in a done-with-you engagement. With done-for-you delivery, we manage execution while you provide business insight, feedback, and approvals.
Your engagement reflects your internal capacity and goals. You don’t need to arrive with a finished strategy.
Featured Case Studies From Tortoise And Hare Software
Explore how we’ve helped technology companies improve their brands, strengthen search visibility, and generate inbound leads.
Case Study: TNHS Helps Phoenix MSP Create Path To Sustainable Inbound Lead Volume
In the fall of 2024 a Phoenix based MSP reached out to Tortoise and Hare Software for help with the Google Advertising account. This MSP had used Google Ads in…
Case Study: Cold Start To 5-15 Leads Per Month Via Local SEO And PPC For MSP In Canada
Client Background A Managed IT Services Provider (MSP) in British Columbia, Canada engaged us to establish a professional online presence and generate a steady flow of inbound leads. Before working…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with…
Case Study: MSP Adds 60k MRR In 1 Year Via PPC
In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare…
Case Study: TNHS Helps CMMC Enclave Provider Reach Acquisition Milestone
Strong marketing should do more than generate leads. It should help create the conditions for real business growth. That is exactly what happened with Rimstorm. Over a 14-month period, TNHS…
Alternatives To MSP Launchpad
Tortoise & Hare Software
For established MSPs whose marketing needs to catch up with their service quality.
- Strategy and roadmap developed for you
- Done with you through Scrum or done for you
- Brand-specific websites, content, SEO, and Google Ads
Tech Pro Marketing
An MSP agency combining websites, search marketing, and outbound prospecting in a managed program.
Pronto Marketing
MSPs that want WordPress website support and the ability to add individual marketing services.
Website subscriptions, build projects, and marketing add-ons.
Frequently Asked Questions
The training route can suit an owner with time to implement. Managed delivery reduces that implementation burden but still requires a viable offer, sales follow-up, and a budget for acquisition.
Its SEO service explicitly targets mid-market MSPs. For an established operation, evaluate the depth of content and coverage needed across your territories and service lines.
Lodewijk “Louis” Veldhuijzen founded MSP Launchpad after working in sales and marketing at a multinational MSP. Founder Background.
No. MSP Launchpad is a separate business. Growth Generators also sells a course called MSP Launch Pad, which can cause confusion when comparing offers.
Apply Now For A Free Online Marketing Consultation
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
