TNHS Helps New Jersey MSP Launch Statewide Marketing Initiative
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Lemonade Stand Review: Pricing, Services And Alternatives For MSPs
Tortoise and Hare Software is not affiliated with, endorsed by, or sponsored by Lemonade Stand. Information on this page is based on publicly available sources and our independent assessment. Pricing, services, and other details may change, so prospective customers should verify current information directly with Lemonade Stand.
Lemonade Stand At A Glance
Best Fit For
MSPs that want managed digital marketing with experience in the IT services market.
Core Services
Websites, SEO, paid search, content, and creative services.
Pricing
Custom scope; no public universal monthly rate.
Business Model
Full-service digital agency.
Lemonade Stand Overview
Lemonade Stand combines digital marketing delivery with a background in building and marketing an MSP. It serves MSPs alongside other industries, with an emphasis on inbound acquisition and an ongoing agency relationship.
Who Does Lemonade Stand Serve?
Businesses seeking a team to manage their digital presence and campaigns. MSPs are a specialty rather than its only market.
What Does Lemonade Stand Offer?
Websites
Develop a website that explains your services and turns interest into inquiries.
SEO And Content
Build search visibility through website improvements and useful content.
Paid Search
Manage campaigns aimed at buyers searching for services in your market.
Creative And Brand Content
Support campaigns with design, video, and other content within the agreed scope.
Lemonade Stand Pricing And Contract Terms
Pricing As Of September 25, 2026
Pricing Model
Managed services are scoped around the selected channels and business needs.
Monthly Cost
Lemonade Stand does not list a standard monthly MSP package price. Budget for both agency fees and advertising spend.
Contract Terms
Lemonade Stand advertises no contracts and no setup fees.
What Is Included
The engagement covers the services in your plan. The total budget depends on agency delivery, paid media, website projects, and creative production.
Lemonade Stand Reviews And Customer Feedback
Positive Themes
Lemonade Stand’s MSP case studies describe website improvements and campaigns designed to attract new customers. Results vary by market.
- Managed execution across several channels
- Experience marketing an MSP
- Attention to the connection between campaigns and sales
Quick Highlights
- The MSP service page features a long-running relationship with centrexIT.
- In a historical case study, Lemonade Stand reports nearly $600,000 in annual recurring contracts from about $25,000 in ad spend for a San Diego MSP.
- The same article describes a much weaker campaign in Miami.
What Types Of MSPs Is Lemonade Stand Best For?
Lemonade Stand May Be A Good Fit If
- You want an agency to manage digital campaigns.
- You value MSP experience alongside broader industry exposure.
- You can support sales follow-up and ongoing optimization.
Consider Another Option If
- You only want a self-service membership.
- You need dedicated outbound callers as the main service.
- You expect the same paid-search results in every market.
Lemonade Stand Vs. Tortoise And Hare Software
| Comparison Area | Lemonade Stand | Tortoise And Hare |
|---|---|---|
| Best-Fit MSP | MSPs that want managed digital marketing with experience in the IT services market. | Established, mid-market MSP whose service quality has outgrown its online presence and marketing. |
| Strategy And Roadmap | Managed digital planning and campaign execution for the agreed channels. | We build your strategy and prioritized roadmap, guide decisions, and adjust priorities as results develop. |
| Marketing Model | Full-service digital agency. | Done with you: Scrum-guided execution with your team. Done for you: we manage your website, content, and campaigns. |
| Core Services | Websites, SEO, paid search, content, and creative services. | Websites, content, SEO, Google Ads, retargeting, analytics, and strategy for search and AI discovery. |
| Pricing Model | Custom scope; no public universal monthly rate. | Typically works with overall marketing budgets of $5,000–$25,000 per month. Agency scope and fees depend on the roadmap and delivery model. |
| Engagement Style | Agency team delivery with client input and approvals. | Direct expert collaboration. Shared execution uses a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. |
Choose Lemonade Stand If
You want a broader digital agency with an MSP specialty and an emphasis on managed inbound marketing. Compare the actual team relationship, creative scope, and acquisition plan with TNHS’s founder-led approach.
Choose Tortoise And Hare If
You’re an established, upmarket MSP looking for a boutique agency and direct access to founder and MSP marketing expert Hunter Nelson.
Our small team acts as your outsourced marketing department with fractional marketing management. We build your strategy and deliver websites, content, and campaigns tailored to your brand, market, and goals.
Our clients generally invest $5,000–$25,000 per month in total marketing spend.
What Scrum means for your team: a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. We help you run that process in a done-with-you engagement. With done-for-you delivery, we manage execution while you provide business insight, feedback, and approvals.
Your engagement reflects your internal capacity and goals. You don’t need to arrive with a finished strategy.
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Alternatives To Lemonade Stand
Tortoise & Hare Software
For established MSPs whose marketing needs to catch up with their service quality.
- Strategy and roadmap developed for you
- Done with you through Scrum or done for you
- Brand-specific websites, content, SEO, and Google Ads
Tech Pro Marketing
An MSP agency combining websites, search marketing, and outbound prospecting in a managed program.
Big Orange Marketing
MSPs seeking StoryBrand messaging, an updated website, and ongoing inbound marketing.
Digital agency with defined programs and project services.
Frequently Asked Questions
Its MSP page discusses serving businesses below the largest agency budgets. A small MSP still needs to budget for both service fees and the media required to compete in its market.
Its published centrexIT relationship demonstrates experience with an established MSP over several years. A larger buyer should align the engagement to its territories, sales capacity, and internal marketing roles.
Greg Trimble founded Lemonade Stand after building and selling an MSP. His account of that experience explains the agency’s connection to the industry.
Apply Now For A Free Online Marketing Consultation
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
