Iceberg Cyber Review: Pricing, Services And Alternatives For MSPs
Iceberg Cyber At A Glance
Best Fit For
MSPs that want to use cybersecurity findings to start sales conversations.
Core Services
Cyber Score lead magnets, HubSpot-based prospecting, coaching, and outbound support.
Pricing
DIY $299/month; done-with-you $997/month, plus onboarding.
Business Model
Sales enablement platform and outbound programs.
Iceberg Cyber Overview
Iceberg Cyber uses cybersecurity information as the starting point for MSP prospecting. Its offers combine lead magnets and sales systems with coaching or higher-touch outbound help.
Who Does Iceberg Cyber Serve?
MSPs willing to run a consistent prospecting process. Its programs are especially relevant when the challenge is starting and advancing conversations rather than producing inbound content.
What Does Iceberg Cyber Offer?
Cyber Score Lead Magnets
Use cybersecurity findings to make outreach more specific and relevant.
Lead Launch
Set up an outbound process around HubSpot, target accounts, scripts, and follow-up.
Sales Coaching
The done-with-you tier adds coaching and feedback on prospecting conversations.
In-Person Prospecting
Optional Donut Hunter services add local outreach support. They’re separate from the standard subscription.
Iceberg Cyber Pricing And Contract Terms
Pricing Model
DIY and done-with-you subscriptions sit alongside an invite-only managed appointment program.
Monthly Cost
DIY is $299 USD/month and done-with-you is $997 USD/month. Both list a $2,500 onboarding fee.
Contract Terms
A standard subscription minimum isn’t stated on the pricing page. A separate $200/hour consulting agreement requires 12 months.
What Is Included
Managed appointment delivery uses an appointment fee plus referral commission. Add-ons include $250/hour consulting in five-hour blocks and $12,000 for five days of a dedicated Donut Hunter.
Iceberg Cyber Reviews And Customer Feedback
Service Highlights
Iceberg shares prospecting examples and community updates focused on starting sales conversations and following up with prospects.
- Specific reasons to contact a prospect
- Practice and accountability for outbound activity
- A connection between sales conversations and CRM follow-up
Quick Highlights
- A founder-shared update describes Travis Struble booking two meetings from five walk-ins.
- The Rent A Hunter guarantee covers face-to-face prospecting activity.
What Types Of MSPs Is Iceberg Cyber Best For?
Iceberg Cyber May Be A Good Fit If
- You’ll consistently prospect and follow up.
- You sell cybersecurity as part of your MSP offer.
- You want a system and coaching for outbound activity.
Consider Another Option If
- Your main need is website content and SEO.
- You want every sales conversation handled for you on the DIY tier.
- You expect activity guarantees to mean guaranteed revenue.
Iceberg Cyber Vs. Tortoise And Hare Software
| Comparison Area | Iceberg Cyber | Tortoise And Hare |
|---|---|---|
| Best-Fit MSP | MSPs that want to use cybersecurity findings to start sales conversations. | Established, mid-market MSP whose service quality has outgrown its online presence and marketing. |
| Strategy And Roadmap | Cybersecurity-led prospecting and sales-process support. | We build your strategy and prioritized roadmap, guide decisions, and adjust priorities as results develop. |
| Marketing Model | Sales enablement platform and outbound programs. | Done with you: Scrum-guided execution with your team. Done for you: we manage your website, content, and campaigns. |
| Core Services | Cyber Score lead magnets, HubSpot-based prospecting, coaching, and outbound support. | Websites, content, SEO, Google Ads, retargeting, analytics, and strategy for search and AI discovery. |
| Pricing Model | DIY $299/month; done-with-you $997/month, plus onboarding. | Typically works with overall marketing budgets of $5,000–$25,000 per month. Agency scope and fees depend on the roadmap and delivery model. |
| Engagement Style | DIY tools, coached implementation, or separately scoped managed outreach. | Direct expert collaboration. Shared execution uses a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. |
Choose Iceberg Cyber If
Your priority is outbound prospecting and using cybersecurity findings to open conversations. It can complement an inbound marketing program rather than replace one.
Choose Tortoise And Hare If
You’re an established, upmarket MSP looking for a boutique agency and direct access to founder and MSP marketing expert Hunter Nelson.
Our small team acts as your outsourced marketing department with fractional marketing management. We build your strategy and deliver websites, content, and campaigns tailored to your brand, market, and goals.
Our clients generally invest $5,000–$25,000 per month in total marketing spend.
What Scrum means for your team: a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. We help you run that process in a done-with-you engagement. With done-for-you delivery, we manage execution while you provide business insight, feedback, and approvals.
Your engagement reflects your internal capacity and goals. You don’t need to arrive with a finished strategy.
Featured Case Studies From Tortoise And Hare Software
Case Study: TNHS Helps Phoenix MSP Create Path To Sustainable Inbound Lead Volume
Case Study: Cold Start To 5-15 Leads Per Month Via Local SEO And PPC For MSP In Canada
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
Case Study: MSP Adds 60k MRR In 1 Year Via PPC
Case Study: TNHS Helps CMMC Enclave Provider Reach Acquisition Milestone
Alternatives To Iceberg Cyber
Tortoise & Hare Software
For established MSPs whose marketing needs to catch up with their service quality.
- Strategy and roadmap developed for you
- Done with you through Scrum or done for you
- Brand-specific websites, content, SEO, and Google Ads
Nexus Sales Group
MSPs that need outsourced prospecting or coaching for callers and closers.
Outsourced calling plus sales training.
Feel-Good MSP
Technical founders and sales teams that need a repeatable way to sell managed services.
Training, coaching, and sales advisory.
Frequently Asked Questions
A small MSP can operate the DIY program, but the recurring fee isn’t the only investment. Someone needs to learn the CRM, contact prospects, and maintain follow-up while still serving clients.
A sales team can use the tools and coaching to support an existing outbound motion. CRM ownership, rep adoption, and consistent qualification become more important as the team grows.
Michael Bakaic is Iceberg Cyber’s founder. Its team page and public sessions connect him directly with its MSP sales programs.