TNHS Helps New Jersey MSP Launch Statewide Marketing Initiative
See how TNHS helped an established New Jersey MSP launch a new website and build a scalable marketing foundation for statewide growth.
Channel Pipeline Review: Pricing, Services And Alternatives For MSPs
Tortoise and Hare Software is not affiliated with, endorsed by, or sponsored by Channel Pipeline. Information on this page is based on publicly available sources and our independent assessment. Pricing, services, and other details may change, so prospective customers should verify current information directly with Channel Pipeline.
Channel Pipeline At A Glance
Best Fit For
MSPs that need a growth plan and help selecting or coordinating specialist vendors.
Core Services
Growth planning, vendor selection, introductions, and optional vendor management.
Pricing
One-time planning fee; no additional client fee for vendor placement.
Business Model
Growth advisory and vendor coordination.
Channel Pipeline Overview
Channel Pipeline helps MSPs choose a route to growth and assemble the providers needed to execute it. Its role centers on planning and coordination, while the selected specialists deliver their respective services.
Who Does Channel Pipeline Serve?
MSPs weighing several sales and marketing providers, or trying to make an existing mix of tools and partners work together.
What Does Channel Pipeline Offer?
Growth Planning
Assess your resources, budget, team, and desired outcomes before selecting services.
Vendor Selection
Match specialist providers to the plan rather than starting with a predetermined package.
Execution Playbook
Define responsibilities, success measures, and communication across the chosen partners.
Vendor Management
Optional ongoing support coordinates accountability and performance after planning.
Channel Pipeline Pricing And Contract Terms
Pricing As Of September 25, 2026
Pricing Model
The strategic plan is a one-time engagement. Ongoing vendor management is optional.
Monthly Cost
The site doesn’t publish the planning fee or management rate. Vendor placement carries no additional client fee.
Contract Terms
You keep the strategic plan and can execute it with or without Channel Pipeline. Ongoing management terms aren’t publicly specified.
What Is Included
The planning engagement covers discovery, outcomes, a practical plan, and vendor selection. Selected vendors’ services are a separate budget consideration.
Channel Pipeline Reviews And Customer Feedback
Service Highlights
Channel Pipeline helps MSPs plan growth and coordinate specialist providers. Detailed, named customer results are limited on its website.
- Planning before provider selection
- Coordination across multiple specialists
- Explicit ownership and performance measures
Quick Highlights
- Its vendor network includes Iceberg Cyber, Feel-Good MSP, and Tech Pro Marketing.
- You retain the strategic plan and can execute it independently.
- Optional vendor management coordinates work across specialists.
What Types Of MSPs Is Channel Pipeline Best For?
Channel Pipeline May Be A Good Fit If
- You need help choosing among specialist providers.
- Your growth plan requires several vendors.
- You want support defining responsibilities and reporting.
Consider Another Option If
- You want one agency to produce every deliverable internally.
- You already have effective vendor coordination.
- You only need a single production task completed.
Channel Pipeline Vs. Tortoise And Hare Software
| Comparison Area | Channel Pipeline | Tortoise And Hare |
|---|---|---|
| Best-Fit MSP | MSPs that need a growth plan and help selecting or coordinating specialist vendors. | Established, mid-market MSP whose service quality has outgrown its online presence and marketing. |
| Strategy And Roadmap | Custom growth plan based on your resources and intended outcomes. | We build your strategy and prioritized roadmap, guide decisions, and adjust priorities as results develop. |
| Marketing Model | Growth advisory and vendor coordination. | Done with you: Scrum-guided execution with your team. Done for you: we manage your website, content, and campaigns. |
| Core Services | Growth planning, vendor selection, introductions, and optional vendor management. | Websites, content, SEO, Google Ads, retargeting, analytics, and strategy for search and AI discovery. |
| Pricing Model | One-time planning fee; no additional client fee for vendor placement. | Typically works with overall marketing budgets of $5,000–$25,000 per month. Agency scope and fees depend on the roadmap and delivery model. |
| Engagement Style | Advisory relationship plus optional coordination of selected vendors. | Direct expert collaboration. Shared execution uses a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. |
Choose Channel Pipeline If
Your main challenge is deciding which partners to hire and getting them to operate together. Channel Pipeline can help organize a broader provider mix.
Choose Tortoise And Hare If
You’re an established, upmarket MSP looking for a boutique agency and direct access to founder and MSP marketing expert Hunter Nelson.
Our small team acts as your outsourced marketing department with fractional marketing management. We build your strategy and deliver websites, content, and campaigns tailored to your brand, market, and goals.
Our clients generally invest $5,000–$25,000 per month in total marketing spend.
What Scrum means for your team: a prioritized backlog, focused sprints, assigned responsibilities, and regular reviews. We help you run that process in a done-with-you engagement. With done-for-you delivery, we manage execution while you provide business insight, feedback, and approvals.
Your engagement reflects your internal capacity and goals. You don’t need to arrive with a finished strategy.
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Alternatives To Channel Pipeline
Tortoise & Hare Software
For established MSPs whose marketing needs to catch up with their service quality.
- Strategy and roadmap developed for you
- Done with you through Scrum or done for you
- Brand-specific websites, content, SEO, and Google Ads
The Business Growers
MSPs and IT companies seeking an ongoing marketing team with structured programs.
Managed marketing programs and fractional leadership.
TSL Marketing
B2B technology firms and MSPs seeking coordinated digital, sales, and channel marketing.
Full-service B2B technology growth agency.
Frequently Asked Questions
The approach considers budget and internal capacity, so size alone isn’t the deciding factor. A small MSP with a straightforward need may get more value from hiring one suitable specialist directly.
Its coordination model is relevant when several providers and internal owners share responsibility for growth. A larger MSP should define who has final authority over priorities and vendor decisions.
Nicole Bielanski founded Channel Pipeline. The business focuses on the IT and MSP channel. Company Overview.
It provides growth strategy, vendor selection, and optional vendor management. That differs from buying website, content, and campaign production from one delivery team.
Apply Now For A Free Online Marketing Consultation
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
