LinkedIn Advertising
For Software Companies

Advertise your software solutions to the largest concentration of decision-makers on the web with LinkedIn Ads.

Since 2018 We've Helped Brands Like These Generate More Than 36,000 Leads
And Generate More Than $10,000,000 in new revenue.

Get Your Brand In Front Of Qualified Buyers With LinkedIn Ads

LinkedIn is one of the leading social media platforms for B2B purchasers and one of the most trafficked websites on the web.

LinkedIn is a premier platform for reaching professionals and decision-makers searching for software solutions. With LinkedIn Ads, your software company can connect with high-intent prospects, nurture leads through retargeting, and stay top of mind throughout the buyer journey. Even a small monthly budget can significantly improve brand visibility and lead generation.

At Tortoise and Hare, we help Software companies craft compelling ad campaigns and manage LinkedIn Ads as part of broader pay per click advertising effort.

Keep Your Brand Top Of Mind With LinkedIn Advertising

LinkedIn Ads is one of the most effective ways to reach software decision-makers and maintain visibility throughout the sales cycle. By targeting existing customers for upsell opportunities or engaging new prospects, LinkedIn Ads ensures your software stays in consideration when it's time to make a decision.

 

linkedin ad for an msp

LinkedIn Ads: Marketing Objectives

LinkedIn Ads leverages advanced machine learning to optimize your campaigns for key performance goals, including:

  • Brand Awareness: Increase reach and establish thought leadership.
  • Website Traffic: Drive landing page visits to showcase your solutions.
  • Lead Generation: Capture high-quality leads with native forms.
  • Conversions: Encourage actions like demo sign-ups or free trial requests.

LinkedIn Ads: Ad Formats

LinkedIn Ads offers a variety of ad formats to suit the needs of software companies, including:

  • Single Image Ads
  • Carousel Ads
  • Video Ads
  • Message Ads
  • Document Download Ads

These formats allow software brands to showcase product benefits, highlight customer success stories, and drive engagement with tailored content.

How We Can Help

Reach The Right People Quickly

LinkedIn Ads has unparalleled ability to get in front of the right people with your ad spend.  The platform has the most sophisticated B2B targeting capability.

Stay Top Of Mind With Display

When people are on LinkedIn, they are on a business mindset, which makes it the ideal time to get your brand in front of them so you can remain in consideration as buyer needs mature.

aesop illustration tortoise and hare software

Increase Market Penetration

LinkedIn is a key battleground in software and one you can't afford to just completely forfeit if you want to win more deals from the open market.  LinkedIn Ads can help you get more reach faster and increase your market penetration.

HexLeft

Comprehensive LinkedIn Ads Services
For Software Marketing

All the Software LinkedIn Ads services you need to reach buyers on LinkedIn.

Creative Development

Short on creative assets for your brand? We can help you develop eye catching ads that generate clicks and conversions.

  • Single image ads
  • Carousel ads
  • Short form video ads.
sample linkedin ads for an msp
lead generation ad on linkedin for an msp

Campaign Strategy Development

Get expert assistance in developing a LinkedIn Ads strategy for your software. Whether you’re focusing on awareness, retargeting, or lead generation, we’ll ensure your campaigns deliver measurable results.

LinkedIn Ads Management And Reporting

Full LinkedIn Ads campaign management services for Software Companies.  We actively manage your campaigns and work to improve performance providing full transparency with monthly reporting.

  • Custom Looker Studio Reports
  • Monthly Teams Calls
  • Guidance On Performance
  • Managed Conversion Tracking
linkedin ads looker studio report

Drive Results For Software Companies
With Our LinkedIn Expertise

With extensive experience managing software marketing campaigns, Tortoise and Hare brings proven expertise to LinkedIn Ads. We’ve helped businesses across industries and sizes generate leads, grow revenues, and build lasting customer relationships.

What Customers Are Saying

We specialize in LinkedIn advertising for software companies across various industries and sizes. With extensive experience driving qualified leads and increasing revenue, our team is here to help you succeed. We leverage LinkedIn ads in conjunction with other pay per click advertising platforms to created integrated marketing strategies that drive qualified leads.

ryan drake president nettech consultants

R.D.

President Mid-Market MSP

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase it's website traffic, create brand awareness, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

ariel testimonial

A.P.

CEO Vertically Focused MSP

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

saas marketing ceo testimonial

T.M.

CEO Ecomm SaaS

Tortoise and Hare has established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with him we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.

Apply Now  For A Free
LinkedIn Advertising Consultation

We offer free 1-hour LinkedIn Advertising consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

(850) 566-9043