Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Salt Lake City Utah with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Salt Lake City Utah. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Salt Lake City Utah and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Stryde is a Utah-based ecommerce marketing agency serving direct-to-consumer brands that want clearer strategy, stronger search visibility, and measurable revenue growth. The agency positions itself as a specialist rather than a generalist, working with ecommerce companies that need senior-level guidance, transparent reporting, and marketing plans tied to business outcomes instead of vanity metrics. Stryde appears especially focused on helping brands improve organic visibility, make paid search more profitable, and adapt to AI-driven discovery. For Salt Lake City-area companies and national ecommerce brands alike, Stryde’s value is in building long-term growth roadmaps that connect traffic, ROAS, customer acquisition, and sales performance.
“They consistently come back with innovative solutions and are always open to testing new strategies and tactics.”
“For any smalll to medium business that’s looking to grow, Stryde is a great fit!”
“I’m really pleased with the results. We’ve only been with them [Stryde] for a few months, and our sales have skyrocketed.”
Big Leap is a Utah-based digital marketing agency serving growth-focused companies that want marketing to create lasting brand visibility, stronger demand, and measurable revenue impact. Founded in 2008, the agency positions itself as a long-term growth partner rather than a short-term vendor, combining strategy, data, content, and performance marketing to help organizations earn attention before buyers are ready to convert. Big Leap appears to work with B2B, SaaS, ecommerce, enterprise, franchise, and local businesses, supporting outcomes such as higher organic visibility, improved lead generation, better search presence, stronger online reputation, and more efficient customer acquisition.
“They’re well organized and have delivered better results than anticipated.”
“I’m impressed by the level of attention Big Leap gives to my account.”
“Big Leap has taken complete ownership and helped turn around our online reputation for the better.”
Red Olive is a Utah-based web design, SEO, and digital marketing agency serving businesses in the Salt Lake City area and across the U.S. Founded in 1999, the agency positions itself as a long-term growth partner for companies that need stronger online visibility, better-performing websites, and more accountable marketing. Red Olive appears to help both local organizations and larger brands turn digital channels into measurable business outcomes, including higher search rankings, improved lead generation, better conversion paths, and clearer reporting on what marketing activity is actually driving revenue. Its team emphasizes collaboration across design, SEO, paid media, content, and analytics rather than treating each channel in isolation.
“Red Olive has done a fantastic job providing exposure for our company and helping us to capture clients.”
“Red Olive has made a hugely positive impact on our business!”
“Great team to work with.”
Wallaroo Media is an AI-native growth agency focused on helping eCommerce brands turn marketing activity into measurable revenue. The agency appears to be built for Shopify and direct-to-consumer companies that want senior strategy, faster creative testing, stronger retention, and better visibility across both traditional search and emerging AI-driven discovery. Rather than positioning itself as a single-channel vendor, Wallaroo emphasizes full-funnel growth: acquiring customers through paid media, increasing repeat revenue through email and SMS, and improving discoverability through SEO and LLM optimization. For brands in the Salt Lake City and broader Utah market, it offers a nearby partner with a national eCommerce client base and a performance-oriented approach.
“Wallaroo Media takes feedback well and caters to our strategy based on the information I give them.”
“That is Wallaroo! Hire them.”
“Working with Wallaroo Media is easy.”
Upward Engine is the current agency behind the Firetoss URL, reflecting the 2023 Firetoss acquisition and the broader rebrand from SEO Werkz. Serving businesses in the Salt Lake City area and beyond, the agency positions itself as a results-focused digital growth partner for small businesses, nonprofits, local service companies, ecommerce brands, and B2B organizations. Its work emphasizes measurable ROI, lead generation, stronger online visibility, and conversion-focused websites rather than one-off marketing tasks. With a model built around transparency, detailed reporting, and no long-term contracts, Upward Engine appears best suited for organizations that want an accountable partner to improve rankings, traffic, paid media performance, and customer acquisition.
“I was impressed with their culture of helpfulness and kindness.”
“They have been able to keep us in a top position for our main keywords in organic search for almost a decade.”
“The team is responsive and takes ownership of the project’s timelines.”
Salt Lake City puts you in the middle of a fast-moving Mountain West market, with strong concentrations in outdoor products, life sciences, healthcare, finance, logistics, manufacturing, distribution, and gaming. More than 20,000 businesses operate here, supported by a skilled workforce, major university talent, and airport access that helps companies scale. Competition is real, and licensing, permitting, and procurement details can slow newcomers down. Smart online marketing helps you get seen by local decision-makers, explain your value clearly, and win trust before the first call.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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