Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Orem Utah with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Orem Utah. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Orem Utah and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Boostability is a Utah-based SEO and digital marketing company built around making search visibility more accessible for small businesses and the agencies that serve them. The company appears especially focused on helping SMBs compete online with scalable SEO programs, transparent reporting, and partner-friendly fulfillment. For local businesses researching agencies near Orem, Boostability stands out as a long-running provider that supports both direct business owners and white-label agency partners. Its case studies and customer feedback point to outcomes such as stronger keyword rankings, more organic traffic, improved local visibility, and better lead-generation opportunities over time.
“Boostability surpassed my expectations for customer service.”
“After two years working with Boostability, I can whole-heartedly assess that they are number 1 in the SEO industry.”
“I’m very happy with the service they provide and with the team doing what they said they would.”
Disruptive Advertising is a Utah-based performance marketing agency that works with business owners and marketing leaders who want clearer strategy, stronger execution, and measurable growth. The agency positions itself as a growth partner for �authentic brands,� combining marketing talent, tools, analytics, and strategy around each client’s business goals. Its messaging emphasizes reducing wasted ad spend, identifying missed opportunities through audits, and helping teams improve revenue performance without long-term lock-in. For Orem-area companies comparing local agencies, Disruptive appears best suited for brands that already invest in marketing and want a data-driven partner to improve lead quality, ROAS, conversions, and overall marketing confidence.
“They consistently deliver on the results that others only promise.”
“Disruptive is like part of our marketing family.”
“The team is truly amazing.”
Wallaroo Media is a Utah-based ecommerce growth agency serving Shopify and consumer brands that want more scalable performance from their marketing. Near the Orem/Provo market, the agency positions itself as an AI-native partner that combines senior strategists with custom AI systems to accelerate creative testing, improve customer communication, and make brands more discoverable across search and emerging AI shopping experiences. Its work appears focused on helping growing ecommerce companies turn marketing channels into measurable revenue drivers, with outcomes tied to stronger traffic, higher engagement, better retention, and more efficient campaign optimization.
“Wallaroo Media takes feedback well and caters to our strategy based on the information I give them.”
“They are awesome.”
“We can’t ask for more than reaching the number one Google spot worldwide.”
Big Leap is a Utah-based digital marketing agency serving growth-focused brands that need clearer visibility, stronger demand generation, and more measurable marketing performance. Founded in 2008, the agency positions itself as a long-term growth partner rather than a short-term traffic vendor, combining strategy, content, search expertise, paid media, and revenue alignment to help companies turn attention into qualified leads and sales. For businesses in the Orem and Utah County area, Big Leap offers nearby agency support with experience across ecommerce, SaaS, B2B, multi-location, franchise, financial services, education, retail, and home services. Its work appears focused on sustainable organic growth, improved search presence, better conversion paths, and lower acquisition costs.
“They did an excellent job incorporating feedback and managing revisions based on the feedback provided.”
“They strive for strong ROI for their clients.”
“Their willingness to be flexible to the changing needs of our team was impressive.”
For businesses comparing agencies near Orem, Stryde is a Utah County ecommerce growth agency focused on helping product-based D2C brands move past stalled growth. The agency works with brands that already have traction and need a clearer path to profitable, measurable expansion through search, paid acquisition, and emerging AI discovery channels. Stryde’s positioning emphasizes senior strategy, transparent reporting, and revenue-connected roadmaps rather than one-off marketing tasks. They appear best suited for ecommerce companies looking to improve online visibility, reduce wasted ad spend, increase qualified traffic, lift ROAS, and build a more predictable growth engine across organic, paid, and retention channels.
“They consistently come back with innovative solutions and are always open to testing new strategies and tactics.”
“The most impressive thing about Stryde was how quickly they were able to adapt and make changes.”
“They were very responsive and knew what they were doing.”
You’re marketing in one of Utah Valley’s most connected business hubs: Orem sits in the Provo-Orem MSA, is home to Utah Valley University, and is minutes from BYU, creating a deep student and talent pipeline. ([orem.gov](https://orem.gov/economic-development/?utm_source=openai)) Its economy benefits from Silicon Slopes momentum, with opportunities in tech, education, healthcare, retail, and professional services. ([platformexecutive.com](https://www.platformexecutive.com/city/orem/?utm_source=openai)) Because local buyers compare vendors online before calling, strong SEO, paid search, and targeted social campaigns help you reach nearby owners, startups, and growing teams exactly when they’re ready to act.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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