Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Provo Utah with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Provo Utah. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Provo Utah and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Sixth Media is a Utah digital marketing agency that helps growth-minded businesses connect marketing activity to measurable business outcomes. Serving Utah County and Provo-area companies as well as clients beyond Utah, the agency emphasizes clarity, accountability, and data-backed decision-making. Its approach appears especially useful for organizations that feel busy with campaigns but need stronger insight into what is actually driving leads, sales, rankings, and revenue. Sixth Media positions itself as a collaborative growth partner, combining marketing strategy, analytics, creative execution, and web expertise to help clients prioritize better, improve performance, and scale what works.
“They provide a great personal touch�I always feel like I’m talking to someone who cares about our success.”
“For each of my clients and for my own business, the work is extremely tailored and caters to the individual.”
“Sixth Media is the best. So excited to launch my two new websites. The team works awesome together. Austi, was the best and always returned emails or calls immediately. I am so grateful to have found Sixth Media!”
Big Leap is a Utah-based digital marketing agency serving growth-focused businesses from its Lehi location near Provo. The agency positions itself as a long-term growth partner, combining brand strategy with performance marketing to help companies earn more visibility, improve lead quality, and connect marketing activity to revenue. Its client mix appears to include enterprise, midmarket, ecommerce, franchise, B2B, SaaS, education, financial services, and home services organizations. Big Leap emphasizes transparent reporting, sustainable growth, and measurable outcomes such as stronger organic traffic, improved keyword rankings, higher-intent leads, better conversion performance, and lower acquisition costs.
“They did an excellent job incorporating feedback and managing revisions based on the feedback provided.”
“Big Leap takes a long-term approach and builds SEO strategies in a sustainable way.”
“Their customer service is always personalized and authentic.”
Stryde is a Utah-based ecommerce marketing agency focused on helping product-based D2C brands move past growth plateaus. Rather than positioning itself as a broad generalist agency, Stryde appears to specialize in search-led growth for brands with proven product-market fit, typically those generating roughly seven to eight figures in annual revenue. Its approach emphasizes strategy, senior-level execution, clear reporting, and measurable business outcomes such as revenue growth, stronger ROAS, improved search visibility, and more qualified traffic. For Provo-area businesses evaluating local Utah agencies, Stryde may be a fit when ecommerce growth, accountability, and long-term channel development are the priorities.
“Their expertise and dedication to driving results have made a significant impact on our online presence and business growth.”
“Their communication has always been great. I especially like that they’ve been able to collaborate many different ideas with me to grow our businesses online.”
“They demonstrated a solid grasp of marketing strategies and offered valuable insights that contributed to our campaigns.”
Wallaroo Media is a Provo-based, AI-native ecommerce growth agency focused on helping Shopify and DTC brands scale with stronger acquisition, retention, and search visibility. The agency pairs senior ecommerce strategists with custom AI workflows to help brands move faster on creative testing, customer personalization, and channel optimization. Its client work appears centered on measurable growth outcomes such as higher revenue from email, improved organic rankings, better campaign efficiency, and more scalable customer acquisition. For brands that want a performance-focused partner rather than a single-channel vendor, Wallaroo Media positions itself as a team that can build compounding marketing systems across paid media, retention, and SEO.
“Wallaroo Media takes feedback well and caters to our strategy based on the information I give them.”
“They are awesome.”
“Most importantly, they deliver results.”
Upward Engine, reached through the Firetoss website, is a Utah-based digital marketing agency that focuses on helping small businesses build momentum online. The agency emphasizes transparent reporting, measurable ROI, and flexible month-to-month relationships rather than long-term contracts. For businesses in the Provo area, it appears positioned as a growth partner for improving visibility, attracting qualified traffic, and turning marketing activity into leads, sales, and scalable revenue. Its work spans strategy, execution, and ongoing optimization, with an emphasis on practical business outcomes like stronger search presence, better conversion performance, and clearer accountability from digital marketing spend.
“I was impressed with their culture of helpfulness and kindness.”
“They’re willing to work closely with us to meet our clients’ specific needs, as though they were part of our team.”
“They have been able to keep us in a top position for our main keywords in organic search for almost a decade.”
Provo gives you a lively mix of college-town energy and Silicon Slopes ambition, with Brigham Young University, Utah Valley healthcare, software firms, creators, and small service businesses feeding a steady talent pipeline. Fun fact: the area’s startup culture has helped turn Utah County into a magnet for SaaS, ecommerce, and professional services. As growth brings more competition and local rules to navigate, online marketing helps you reach decision-makers fast, show up in search, and build trust with Provo businesses before the next bid, referral, or partnership happens.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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