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Search Engine Optimziation Agency For Technology Businesses In Rochester New York

We help technology businesses in Rochester New York increase their website's traffic and generate more leads from search engines and AI platforms

MSP | IT | Cybersecurity | Software Dev | SaaS | B2B

Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue
saas ppc advertising customer logo
saas paid search advertising customer logo
washington dc msp google ads management customer logo
saas seo strategy project customer logo
msp seo and google ads customer with high website traffic logo
cyber security startup that's a ppc advertising customer's logo
local seo for it company customer logo
eugene oregon it company that's a paid search advertising customer's logo
vancouver canada based it managed it service provider that's a full service msp marketing customer's logo
new jersey it company that's an MSP marketing customer's logo
philadelphia msp that's a local seo customer's logo
msp running nationwide ppc advertising campaign strategy logo
msp marketing marketing strategy customer that narrowed focus to the legal sector's logo
msp marketing website development customer logo
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Are you trying to generate more leads for your technology business in Rochester New York?

Do you want to expand your online presence, generate more website traffic, and generate more inbound leads?

Are you looking for a reliable marketing partner with experience helping mid-market brands make up-market moves in competitive markets and niche verticals?

Tortoise and Hare can help. We've helped numerous technology businesses build new websites, run PPC campaigns, run SEO campaigns, and create content to attract and convert more prospects from their websites.

Contact Tortoise and Hare today to learn more about our online marketing and lead generation solutions.

Our Core Focus Areas

If we could boil it down to the top 3 things we help companies out with - it would be..
small business websites

Websites

Clean, crisp, minimalist websites with a focus on the fundamentals and eliminating the common barriers to lead generation.
View Websites Page
paid search ppc service concept illustrated

PPC

There's no substitute for targeted visibility on the platforms your customers are already engaging. Google, LinkedIn, & More.
View PPC Page
climb the ranks seo concept illustrated

SEO

Lowering costs per lead and generating higher volumes of efficient growth comes with a focus on organic search.
View SEO Page

Some Impacts We've Made

North Florida MSP

  • More Than Doubled Revenue, In Less Than 2 Years
  • 10x Organic Search Traffic
  • Climb to #2 in market in search engine visibility

Philly Area MSP

  • Tripled revenue in ~2 years
  • Helped cross 7 figure revenue barrier
  • 40% search engine market share in major Philly suburb

Vancouver CA MSP

  • Tripled search impressions
  • 2-5 inbound leads per month via local SEO.
  • 200+ first page keywords

Cyersecurity SaaS

  • Campaign sourcing 30 Emails leads/month
  • Campaign sourcing 10 demos booked/month
  • Helped reach major funding milestone in high rate environment

Ecommerce SaaS

  • Helped add 1.5 million in revenue in 1 year via Google Ads.
  • Supported Launch Of New Upmarket Brand
  • Managed $25,000/month ad budget

South Florida MSP

  • Helped Add 60k+ MRR In One Year Via Google Ads
  • Helped Create Pipeline Of 5-25 Leads Generated Per Month
  • Supported New Website & Brand Launch

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Years In Business

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Full Website Builds

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Landing Pages Built

$ +

Ad Spend Managed

$ +

Revenue Generated For Clients

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Satified Customers

SEO Focused Websites In Rochester New York

Your website is your business's primary owned marketing asset and one of the few places you'll have direct control over the customer experience that you create.  It's critically important that you get it right.

We've analyzed hundreds, if not thousands of websites of leading competitors in technology markets and seen what they have in common.  No B.S. crisp messaging, minimal bugs, and non obstructive UIs go a lot further than hyper artistic statements that convolute buying experiences.

We take a less is more approach and focus on creating clean minimalist websites that execute the fundamentals to perfection. We focus on building visually competitive websites with clear messaging, consistent spacing, cross browser compatibility, mobile friendliness, and an easy path to converting into a new lead generated.

Our SEO Services For Rochester New York

Browse our SEO service offerings below

Market Research

We help you evaluate potential markets to target and develop winning SEO strategies before you start investing.

Traditional SEO

Gain more visibility on traditional search engines like Google, Bing, DuckDuckGo, and more. Still the highest volume channel.

AI SEO

Get more visibility on generative search engines like Gemeni, ChatGPT, Perplexity, and more. A fast growing organic growth channel.

Local SEO

For technology businesses like MSPs and cybersecurity firms, local SEO can be some of the lowest hanging fruit to tackle first. We can help.

Regional SEO

We also help customers target regional areas and metros in Rochester. An extension of local SEO.

Niche SEO

For more nationally oriented campaigns, we help customers target niches such as industry verticals or specific tech domains.

Technical SEO

Expert web devs help optimize your page load speeds, and get your website on a solid technical footing with our technical SEO services.

Programmatic SEO

Bulk generate pages while maintaining uniqueness to rapidly expand your website footprint at a lower cost with programmatic SEO.

Link Building

Links to your website act like votes for it to rank higher on search engines. We help you get more back links to climb the ranks.

SEO Packages and Pricing

SEO pricing is directional and is customized to clients based on specific needs.

Our Pay Per Click Advertising Services For Rochester New York

Browse our PPC service offerings below.

PPC Strategy

We have knowledge and lessons learned from a robust history of advertising software development companies. Fast track your PPC strategy.

Creative Design

We can help you design high performing graphics and creative to cycle into your campaigns. We primarily work with image and text.

Ad Copywriting

We help you write advertising messaging for paid search, paid social, and more. We help you get buyer's attention.

Paid Search Ads

The backbone of advertising for a software development business. Reach high intent buyers when they are shopping for a provider.
Learn More

Social Media Ads

Build brand awareness in your market, retarget visitors with lead magnets, or share video pitches on social media platforms like LinkedIn and Meta.
Learn More

Display Advertising

Run display retargeting ads to recent website visitors to keep your brand top of mind during consideration cycles and to promote key offers.

Conversion Tracking

Set your ad accounts up for success with robust conversion tracking including call tracking, form submits, and newsletter subscribers.

Campaign Setups

Get your campaigns set up and accounts configured by experts who do this everyday. Launch high performance campaigns.

Manage Campaigns

We managed your ad campaigns on an ongoing basis to ensure quality and maximize results. We add negative keywords and cycle creative.

PPC Management Pricing And Packages

PPC pricing is directional, all pricing is based on specific ad budgets, number of platforms, and other factors.

Start Climbing The Ranks And Filling The Bank With Search Engine Lead Generation Solutions

Learn more about how we can support your growth with high converting websites, expansive search engine marketing solutions that generate inbound leads.

See What Customers Have To Say About Working With Our SEO Agency Rochester New York

testimonial

These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!

C.K.
President Phoenix Based MSP
testimonial

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

R.D.
President Florida Based MSP
testimonial

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

A.P.
CEO Vertically Focused MSP

Featured Case Studies

Browse some of our select marketing case studies below:

Apply Now For A Free
Search Engine Marketing Consultation

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

The Best SEO Agencies In Rochester New York

Discover more about some of the top SEO agencies in Rochester New York.

Flower City Digital

Flower City Digital is a Rochester-based, full-service marketing agency focused on helping local and national businesses turn their online presence into measurable growth. The agency appears to work with a range of clients, including restaurants, home service companies, professional firms, retailers, eCommerce brands, and multi-location businesses. Its positioning emphasizes practical business outcomes: stronger visibility, more qualified leads, higher engagement, improved conversions, and better return on marketing spend. For companies in Rochester and Western New York, Flower City Digital presents itself as a flexible partner that combines local market understanding with data-driven execution, supporting both one-time projects and ongoing marketing partnerships.

Flower City Digital Key Services

  • Social Media Marketing & Management
  • Website Design & Web Management
  • Search Engine Optimization (SEO)
  • Google Ads & Display Campaigns
  • Content Creation & Brand Development
  • Full-Service Marketing Solutions

Flower City Digital Reviews

"Helped grow a local restaurant's social media following by 300% through targeted ad campaigns."

Read The Review

"Supported a professional service firm in doubling web leads after an SEO-focused website redesign."

Read The Review

"Delivered a 5x return on investment for a retail client using Google Ads and display campaigns."

Read The Review

Archer ATR

Archer ATR is a Rochester, NY business and marketing solutions firm with more than 35 years of experience helping organizations solve growth, visibility, sales, and operational challenges. The agency appears to work especially well with regional businesses, manufacturers, food and beverage companies, financial institutions, nonprofits, and arts organizations that need both strategic guidance and hands-on execution. Rather than positioning itself as only an ad shop, Archer emphasizes being a business advisor and partner network, supporting clients with practical plans, campaign execution, lead generation, brand building, and stronger market presence. Its work is geared toward outcomes such as increased awareness, more qualified sales opportunities, stronger public perception, and sustainable business growth.

Archer ATR Key Services

Archer ATR Reviews

"Archer goes above and beyond to provide support in all areas of our organization. They are a great partner and an invaluable member of the Fort Hill team."

Read The Review

"We turned to Archer for support building our video library. They took time to learn our industry, and our clients unique needs. Our success was their priority."

Read The Review

"Archer has been a valuable partner to Hinny Hard Seltzer. They respected our goals, and values. And used them to develop a plan for marketing success."

Read The Review

CGI Digital | HelloNation

CGI Digital | HelloNation is a Rochester-based digital marketing and media company that works with local businesses, municipalities, associations, and community organizations across the U.S. The agency emphasizes storytelling, visibility, and authority-building, helping clients turn their expertise, community impact, and brand message into content that can be found through search, AI discovery, and digital channels. Its work appears especially focused on strengthening local presence: helping businesses attract more attention online, helping communities showcase what makes them unique, and supporting long-term trust through video, web, reviews, and educational content.

CGI Digital | HelloNation Key Services

  • Video Production
  • Website Design
  • Digital Marketing
  • SEO Services
  • Social Media Marketing
  • Google Ads
  • Graphic Design

CGI Digital | HelloNation Reviews

"Great customer service and knowledge of their product."

Read The Review

"My website's traffic has improved."

Read The Review

"They truly care about us and our presence on the web."

Read The Review

Brummble Digital Marketing

Brummble Digital Marketing is a Western New York digital marketing agency serving Rochester-area and national local businesses, with a strong focus on dentists, orthodontists, chiropractors, physical therapy clinics, and service-based companies. The agency positions itself as a hands-on growth partner rather than a one-off vendor, helping owners spend less time managing marketing while improving visibility, trust, leads, bookings, and long-term business growth. Its work emphasizes custom strategy, creative content, modern websites, and performance-focused campaigns tailored to each client's brand and audience. For businesses that need consistent execution and clearer marketing direction, Brummble appears built around practical, managed support that turns online presence into measurable momentum.

Brummble Digital Marketing Key Services

  • Content Production
  • Social Media Marketing and Management
  • Paid Social Media Advertising
  • Google Search Advertising
  • Custom Website Design and Development
  • Search Engine Optimization
  • Graphic Design and Visual Content

Brummble Digital Marketing Reviews

�Working with Brummble Digital Marketing, I am very happy with the results, quality, and creativity of their work. I'm impressed with their dedication to understanding your business and how They can help it grow. Highly recommended.�

Read The Review

�After attempting several marketing agencies, we began to become frustrated at their overwhelming high costs and low outputs. Then we found Brummble! They have been a major game-changer for our business and truly act as the Chief Marketing Officer(s) we have been looking for. 5 stars all day.�

Read The Review

�I've been working with Brummble Digital Marketing for a while now. Since consulting with them I've vastly increased my following. They have also created some great video content for me. Very easy to work with and super accommodating.�

Read The Review

NEXT! Digital Ad Agency

NEXT! Digital Ad Agency is a Rochester-based digital marketing and advertising partner for small and mid-size businesses that want a stronger, more measurable online presence. The agency positions itself as a relationship-focused team that helps clients attract new customer bases, increase web traffic, improve visibility in search, and strengthen their online reputation. Its work appears especially geared toward businesses that need practical marketing support without building a full in-house team, combining strategy, execution, reporting, and ongoing account guidance. For local Rochester companies and organizations across the U.S. and Canada, NEXT! emphasizes growth outcomes such as more leads, better search placement, stronger reviews, and more effective advertising spend.

NEXT! Digital Ad Agency Key Services

  • Search Engine Optimization
  • Reputation Management
  • Social Media Marketing
  • Web Design & Development
  • Google Ads Management
  • Advertising Evaluations & Analytics
  • Graphic Design

NEXT! Digital Ad Agency Reviews

"Very helpful agency! Elissa is great!!"

Read The Review

"She has done wonders with it! Great agency."

Read The Review

"Keep up the great work!"

Read The Review

Doing Business In Rochester New York

Rochester gives you a business audience with real depth: optics, photonics, imaging, lasers, advanced manufacturing, food and beverage, biotech, software, higher education, and healthcare all shape the local economy. The city's Kodak and Xerox legacy still fuels a precision-tech mindset, while accelerators and university research help newer companies grow. You can stand out by using online marketing to target niche B2B buyers, hiring managers, founders, and procurement teams who research vendors digitally before starting local conversations.

Related Locations For Rochester, New York

Browse some of our other related location pages in Rochester, New York

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