Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Rochester New York with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Rochester New York. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Rochester New York and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Flower City Digital is a Rochester-based, full-service marketing agency focused on helping local and national businesses turn their online presence into measurable growth. The agency appears to work with a range of clients, including restaurants, home service companies, professional firms, retailers, eCommerce brands, and multi-location businesses. Its positioning emphasizes practical business outcomes: stronger visibility, more qualified leads, higher engagement, improved conversions, and better return on marketing spend. For companies in Rochester and Western New York, Flower City Digital presents itself as a flexible partner that combines local market understanding with data-driven execution, supporting both one-time projects and ongoing marketing partnerships.
“Helped grow a local restaurant’s social media following by 300% through targeted ad campaigns.”
“Supported a professional service firm in doubling web leads after an SEO-focused website redesign.”
“Delivered a 5x return on investment for a retail client using Google Ads and display campaigns.”
Archer ATR is a Rochester, NY business and marketing solutions firm with more than 35 years of experience helping organizations solve growth, visibility, sales, and operational challenges. The agency appears to work especially well with regional businesses, manufacturers, food and beverage companies, financial institutions, nonprofits, and arts organizations that need both strategic guidance and hands-on execution. Rather than positioning itself as only an ad shop, Archer emphasizes being a business advisor and partner network, supporting clients with practical plans, campaign execution, lead generation, brand building, and stronger market presence. Its work is geared toward outcomes such as increased awareness, more qualified sales opportunities, stronger public perception, and sustainable business growth.
“Archer goes above and beyond to provide support in all areas of our organization. They are a great partner and an invaluable member of the Fort Hill team.”
“We turned to Archer for support building our video library. They took time to learn our industry, and our clients unique needs. Our success was their priority.”
“Archer has been a valuable partner to Hinny Hard Seltzer. They respected our goals, and values. And used them to develop a plan for marketing success.”
CGI Digital | HelloNation is a Rochester-based digital marketing and media company that works with local businesses, municipalities, associations, and community organizations across the U.S. The agency emphasizes storytelling, visibility, and authority-building, helping clients turn their expertise, community impact, and brand message into content that can be found through search, AI discovery, and digital channels. Its work appears especially focused on strengthening local presence: helping businesses attract more attention online, helping communities showcase what makes them unique, and supporting long-term trust through video, web, reviews, and educational content.
“Great customer service and knowledge of their product.”
“My website’s traffic has improved.”
“They truly care about us and our presence on the web.”
Brummble Digital Marketing is a Western New York digital marketing agency serving Rochester-area and national local businesses, with a strong focus on dentists, orthodontists, chiropractors, physical therapy clinics, and service-based companies. The agency positions itself as a hands-on growth partner rather than a one-off vendor, helping owners spend less time managing marketing while improving visibility, trust, leads, bookings, and long-term business growth. Its work emphasizes custom strategy, creative content, modern websites, and performance-focused campaigns tailored to each client’s brand and audience. For businesses that need consistent execution and clearer marketing direction, Brummble appears built around practical, managed support that turns online presence into measurable momentum.
�Working with Brummble Digital Marketing, I am very happy with the results, quality, and creativity of their work. I’m impressed with their dedication to understanding your business and how They can help it grow. Highly recommended.�
�After attempting several marketing agencies, we began to become frustrated at their overwhelming high costs and low outputs. Then we found Brummble! They have been a major game-changer for our business and truly act as the Chief Marketing Officer(s) we have been looking for. 5 stars all day.�
�I’ve been working with Brummble Digital Marketing for a while now. Since consulting with them I’ve vastly increased my following. They have also created some great video content for me. Very easy to work with and super accommodating.�
NEXT! Digital Ad Agency is a Rochester-based digital marketing and advertising partner for small and mid-size businesses that want a stronger, more measurable online presence. The agency positions itself as a relationship-focused team that helps clients attract new customer bases, increase web traffic, improve visibility in search, and strengthen their online reputation. Its work appears especially geared toward businesses that need practical marketing support without building a full in-house team, combining strategy, execution, reporting, and ongoing account guidance. For local Rochester companies and organizations across the U.S. and Canada, NEXT! emphasizes growth outcomes such as more leads, better search placement, stronger reviews, and more effective advertising spend.
“Very helpful agency! Elissa is great!!”
“She has done wonders with it! Great agency.”
“Keep up the great work!”
Rochester gives you a business audience with real depth: optics, photonics, imaging, lasers, advanced manufacturing, food and beverage, biotech, software, higher education, and healthcare all shape the local economy. The city’s Kodak and Xerox legacy still fuels a precision-tech mindset, while accelerators and university research help newer companies grow. You can stand out by using online marketing to target niche B2B buyers, hiring managers, founders, and procurement teams who research vendors digitally before starting local conversations.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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