Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Albany New York with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Albany New York. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Albany New York and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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ES11 Web Development is a long-running Albany-area web and digital marketing partner with offices in Latham and Saratoga Springs. Trusted since 1998, the agency appears to work with businesses, nonprofits, municipalities, and regional organizations that need a stronger, easier-to-manage online presence. Its positioning emphasizes practical, scalable solutions backed by attentive support, helping clients improve visibility, drive qualified traffic, support online sales, and present a more cohesive brand across devices and channels. For local companies researching agencies in the Capital District, ES11 looks best suited for organizations seeking an experienced technical team that can connect strategy, website performance, content management, and measurable digital growth.
"Creates fast, scalable websites that help local organizations look professional and convert more visitors."
"Turns search and advertising into targeted traffic, higher rankings, and clearer paths to leads."
"Combines strategy, technology, and responsive support so businesses can manage and grow their online presence."
Endorphin� Digital Marketing is a Troy-based digital marketing agency serving Albany-area businesses, nonprofits, contractors, professional services firms, and other growth-minded organizations. Founded in 2005, the agency positions itself as a strategy-first partner that helps clients modernize how they attract, engage, and convert customers online. Its work appears focused on making marketing clearer and more measurable: improving visibility, strengthening communications, generating leads, and supporting revenue growth through practical digital systems. For local organizations that need both hands-on execution and guidance, Endorphin combines web, content, advertising, analytics, and education to help teams build a stronger digital presence and make more confident marketing decisions.
“We couldn’t be happier with our new website! Endorphin� Digital took our vision and made it happen. Their attention to detail, creativity and the time to get the job completed, exceeded our expectations. We would definitely hire them again.”
“Endorphin� Digital is a great company to work with. They are always responsive and do what it takes to get the job done right and in a timely manner. They are very reliable and intelligent. Choosing to work with Endorphin� Digital was the right decision for us!”
“I recently started working with Endorphin Digital Marketing. Erik and his team have done an amazing job managing the Google ads account for my small business. I have received more leads, conversions, and sales since I made the switch from another company. I am excited to see the business grow as they optimize our ads strategy. I highly recommend working with them.”
OOMDO is an Albany, NY-based full-service digital marketing agency with deep roots in automotive marketing and experience across categories such as restaurants, real estate, ecommerce, and local service businesses. The agency positions itself as an in-house creative, development, and marketing partner that helps organizations turn brand goals into stronger digital visibility and customer engagement. Its work emphasizes practical business outcomes: increasing brand exposure, moving sales online, improving website performance, capturing more market share, and supporting revenue growth through coordinated strategy, creative execution, advertising, optimization, and proprietary marketing tools.
“One of the best teams we have ever worked with. They are always there to answer any questions and always on top of there game.”
“OOMDO provides amazing marketing services. Highly recommended.”
“You want smart? You want insightful? You want creative? You want OOMDO – or you should!”
Blass Marketing is an Albany-area integrated marketing, advertising, and public relations agency serving organizations that need both strategic direction and hands-on execution. The firm appears especially experienced with B2B, manufacturing, technology, professional services, tourism, museums, and other organizations with complex stories to tell. Its work emphasizes listening, market insight, brand clarity, and creative execution that helps clients get noticed, communicate more consistently, support sales teams, and generate measurable marketing results. For companies seeking a local partner with broad capabilities, Blass positions itself as a flexible team that can manage full campaigns or focused projects across digital, print, PR, branding, web, and sales communications.
“The level of marketing expertise that they provide is invaluable to me.”
“It is the single best product demo we have.”
“They met our needs, in a highly efficient and accurate manner.”
Virtago Digital Business Solutions Inc is an Albany-based revenue growth agency serving businesses across the Capital Region and broader Upstate New York. The agency appears especially focused on helping local service businesses move beyond a basic online presence and build a more complete system for attracting, capturing, following up with, and converting leads. Its positioning emphasizes practical business outcomes: stronger lead quality, clearer messaging, faster response systems, improved close rates, and more predictable growth. With bilingual English/Spanish support and a sales-led approach, Virtago is a fit for companies that need their website, SEO, automation, and sales process to work together rather than operate as disconnected marketing pieces.
“I had an excellent experience working with Virtago Digital Business Solutions. Their team is professional, knowledgeable, and always willing to go the extra mile to make sure everything is handled smoothly. They provide clear communication, deliver on time, and truly care about helping businesses grow with smart digital strategies. Highly recommend them to anyone looking for reliable and effective business solutions!”
“Amazing service provided for our business. The attention to detail and creative strategies has helped my business get started. I really recommend for any size business.”
“Marketing advice and solutions for my small business, I appreciate the dedication and service.”
Albany gives you a compact but influential B2B market: state government anchors demand, while higher education, healthcare, research, and a growing Tech Valley semiconductor ecosystem keep the deal flow diverse. You can use online marketing to get in front of agency-adjacent firms, professional services, contractors, medical groups, and tech suppliers as they compare vendors and navigate New York’s regulatory environment. Local SEO, targeted LinkedIn campaigns, and useful content help your business stand out before Albany decision-makers ever take a sales call.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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