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Search Engine Optimziation Agency For Technology Businesses In Buffalo New York

We help technology businesses in Buffalo New York increase their website's traffic and generate more leads from search engines and AI platforms

MSP | IT | Cybersecurity | Software Dev | SaaS | B2B

Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue
saas ppc advertising customer logo
saas paid search advertising customer logo
washington dc msp google ads management customer logo
saas seo strategy project customer logo
msp seo and google ads customer with high website traffic logo
cyber security startup that's a ppc advertising customer's logo
local seo for it company customer logo
eugene oregon it company that's a paid search advertising customer's logo
vancouver canada based it managed it service provider that's a full service msp marketing customer's logo
new jersey it company that's an MSP marketing customer's logo
philadelphia msp that's a local seo customer's logo
msp running nationwide ppc advertising campaign strategy logo
msp marketing marketing strategy customer that narrowed focus to the legal sector's logo
msp marketing website development customer logo
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Are you trying to generate more leads for your technology business in Buffalo New York?

Do you want to expand your online presence, generate more website traffic, and generate more inbound leads?

Are you looking for a reliable marketing partner with experience helping mid-market brands make up-market moves in competitive markets and niche verticals?

Tortoise and Hare can help. We've helped numerous technology businesses build new websites, run PPC campaigns, run SEO campaigns, and create content to attract and convert more prospects from their websites.

Contact Tortoise and Hare today to learn more about our online marketing and lead generation solutions.

Our Core Focus Areas

If we could boil it down to the top 3 things we help companies out with - it would be..
small business websites

Websites

Clean, crisp, minimalist websites with a focus on the fundamentals and eliminating the common barriers to lead generation.
View Websites Page
paid search ppc service concept illustrated

PPC

There's no substitute for targeted visibility on the platforms your customers are already engaging. Google, LinkedIn, & More.
View PPC Page
climb the ranks seo concept illustrated

SEO

Lowering costs per lead and generating higher volumes of efficient growth comes with a focus on organic search.
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Some Impacts We've Made

North Florida MSP

  • More Than Doubled Revenue, In Less Than 2 Years
  • 10x Organic Search Traffic
  • Climb to #2 in market in search engine visibility

Philly Area MSP

  • Tripled revenue in ~2 years
  • Helped cross 7 figure revenue barrier
  • 40% search engine market share in major Philly suburb

Vancouver CA MSP

  • Tripled search impressions
  • 2-5 inbound leads per month via local SEO.
  • 200+ first page keywords

Cyersecurity SaaS

  • Campaign sourcing 30 Emails leads/month
  • Campaign sourcing 10 demos booked/month
  • Helped reach major funding milestone in high rate environment

Ecommerce SaaS

  • Helped add 1.5 million in revenue in 1 year via Google Ads.
  • Supported Launch Of New Upmarket Brand
  • Managed $25,000/month ad budget

South Florida MSP

  • Helped Add 60k+ MRR In One Year Via Google Ads
  • Helped Create Pipeline Of 5-25 Leads Generated Per Month
  • Supported New Website & Brand Launch

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Years In Business

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Full Website Builds

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Landing Pages Built

$ +

Ad Spend Managed

$ +

Revenue Generated For Clients

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Satified Customers

SEO Focused Websites In Buffalo New York

Your website is your business's primary owned marketing asset and one of the few places you'll have direct control over the customer experience that you create.  It's critically important that you get it right.

We've analyzed hundreds, if not thousands of websites of leading competitors in technology markets and seen what they have in common.  No B.S. crisp messaging, minimal bugs, and non obstructive UIs go a lot further than hyper artistic statements that convolute buying experiences.

We take a less is more approach and focus on creating clean minimalist websites that execute the fundamentals to perfection. We focus on building visually competitive websites with clear messaging, consistent spacing, cross browser compatibility, mobile friendliness, and an easy path to converting into a new lead generated.

Our SEO Services For Buffalo New York

Browse our SEO service offerings below

Market Research

We help you evaluate potential markets to target and develop winning SEO strategies before you start investing.

Traditional SEO

Gain more visibility on traditional search engines like Google, Bing, DuckDuckGo, and more. Still the highest volume channel.

AI SEO

Get more visibility on generative search engines like Gemeni, ChatGPT, Perplexity, and more. A fast growing organic growth channel.

Local SEO

For technology businesses like MSPs and cybersecurity firms, local SEO can be some of the lowest hanging fruit to tackle first. We can help.

Regional SEO

We also help customers target regional areas and metros in Buffalo. An extension of local SEO.

Niche SEO

For more nationally oriented campaigns, we help customers target niches such as industry verticals or specific tech domains.

Technical SEO

Expert web devs help optimize your page load speeds, and get your website on a solid technical footing with our technical SEO services.

Programmatic SEO

Bulk generate pages while maintaining uniqueness to rapidly expand your website footprint at a lower cost with programmatic SEO.

Link Building

Links to your website act like votes for it to rank higher on search engines. We help you get more back links to climb the ranks.

SEO Packages and Pricing

SEO pricing is directional and is customized to clients based on specific needs.

Our Pay Per Click Advertising Services For Buffalo New York

Browse our PPC service offerings below.

PPC Strategy

We have knowledge and lessons learned from a robust history of advertising software development companies. Fast track your PPC strategy.

Creative Design

We can help you design high performing graphics and creative to cycle into your campaigns. We primarily work with image and text.

Ad Copywriting

We help you write advertising messaging for paid search, paid social, and more. We help you get buyer's attention.

Paid Search Ads

The backbone of advertising for a software development business. Reach high intent buyers when they are shopping for a provider.
Learn More

Social Media Ads

Build brand awareness in your market, retarget visitors with lead magnets, or share video pitches on social media platforms like LinkedIn and Meta.
Learn More

Display Advertising

Run display retargeting ads to recent website visitors to keep your brand top of mind during consideration cycles and to promote key offers.

Conversion Tracking

Set your ad accounts up for success with robust conversion tracking including call tracking, form submits, and newsletter subscribers.

Campaign Setups

Get your campaigns set up and accounts configured by experts who do this everyday. Launch high performance campaigns.

Manage Campaigns

We managed your ad campaigns on an ongoing basis to ensure quality and maximize results. We add negative keywords and cycle creative.

PPC Management Pricing And Packages

PPC pricing is directional, all pricing is based on specific ad budgets, number of platforms, and other factors.

Start Climbing The Ranks And Filling The Bank With Search Engine Lead Generation Solutions

Learn more about how we can support your growth with high converting websites, expansive search engine marketing solutions that generate inbound leads.

See What Customers Have To Say About Working With Our SEO Agency Buffalo New York

testimonial

These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!

C.K.
President Phoenix Based MSP
testimonial

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

R.D.
President Florida Based MSP
testimonial

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

A.P.
CEO Vertically Focused MSP

Featured Case Studies

Browse some of our select marketing case studies below:

Apply Now For A Free
Search Engine Marketing Consultation

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

The Best SEO Agencies In Buffalo New York

Discover more about some of the top SEO agencies in Buffalo New York.

Blue Oak Marketing

Blue Oak Marketing is a Buffalo-based digital marketing firm focused on making online growth more measurable and transparent for local, regional, and national businesses. The agency positions itself as a senior-level team rather than a traditional layered agency, emphasizing hands-on strategy, execution, communication, and reporting. Blue Oak appears especially focused on helping service providers, healthcare practices, local businesses, and small to mid-sized companies turn digital activity into tangible outcomes such as more visibility, leads, calls, appointments, conversions, and improved return on ad spend. Its case studies highlight results-oriented work across SEO, PPC, social media, and reputation-driven campaigns.

Blue Oak Marketing Key Services

  • Search Engine Optimization (SEO)
  • Local SEO
  • Pay Per Click (PPC) Management
  • Reputation Management
  • Paid Social Media Marketing
  • Analytics, Conversions & Reporting

Blue Oak Marketing Reviews

"THE BLUE OAK TEAM HAS BECOME A TRUSTED MARKETING PARTNER FOR OUR FIRM. THEY CAME IN AND IMMEDIATELY MADE HUGE IMPROVEMENTS TO OUR ONLINE MARKETING, AND THEIR CAMPAIGNS HAVE GENERATED REAL RESULTS."

Read The Review

"The site saw a 433% lift in keyword rankings, tripled the amount of organic traffic, and increased call volume by 310%."

Read The Review

"Thanks to Blue Oak Marketing's strategic approach, the Transmission Center saw significant improvements in their marketing campaigns."

Read The Review

Intrepid Web Marketing

Intrepid Web Marketing is a Buffalo digital marketing agency focused on helping small businesses, local organizations, and agency partners turn their web presence into a stronger source of leads and sales. The firm positions itself around measurable visibility, credibility, and conversion outcomes�helping clients show up more prominently in search, attract better-qualified visitors, and compete more effectively online. Its case studies emphasize practical business results, including first-page search visibility, stronger local search presence, improved click-through rates, and eCommerce rankings that help smaller retailers stand out against larger competitors. For businesses in the Buffalo market, Intrepid appears to be a hands-on partner for building, promoting, and continually improving digital performance.

Intrepid Web Marketing Key Services

Intrepid Web Marketing Reviews

"Intrepid Web Marketing is a huge help to our company. They have established top positions for us in Google search for so many of our most important search phrases. We rely on search media like Google for leads, and we rely on Intrepid for dominating the search engines. Thanks Intrepid Web Marketing!"

Read The Review

"When we started our SEO campaign, we were nowhere to be found on Google. With Intrepid Web, we are killing it on Google and we are very happy with the results. Hire Intrepid... now!"

Read The Review

"We really didn't anticipate the quick results we got from working with Intrepid. They really listened, and we got great results. Our site traffic has boomed and so has our business. We love Intrepid Web Marketing!"

Read The Review

InVue Digital

InVue Digital is a Buffalo-based digital marketing agency operating under the Hearst Digital Agency umbrella. The firm appears built for businesses that want senior-level strategy, stronger online visibility, and measurable growth rather than one-off marketing tactics. InVue emphasizes a mix of analytics, creative execution, and ongoing optimization, helping clients connect campaigns to outcomes like better-qualified traffic, leads, conversions, and ROI. Its team supports both local and larger enterprise accounts, with access to Hearst's broader media network and platform partnerships. For companies comparing agencies in Buffalo, InVue positions itself as a results-driven partner focused on quality, transparency, and long-term client success.

InVue Digital Key Services

  • Search Engine Optimization
  • Search Engine Marketing / PPC
  • Social Media Management
  • Paid Social Advertising
  • Web Design & Development
  • Display Advertising & Retargeting
  • Email Marketing

InVue Digital Reviews

"A strong fit for businesses that want digital marketing tied to leads, conversions, and measurable growth."

Read The Review

"Their team brings together strategy, creative design, web development, SEO, and paid media under one roof."

Read The Review

"InVue feels like an extension of the team, with senior digital specialists focused on campaign performance and client goals."

Read The Review

Trellis Marketing, Inc.

Trellis Marketing is a Buffalo-based, full-service advertising and marketing agency that positions itself around measurable results paired with strong creative. Established in 2006, the agency works with Western New York organizations across industries such as retail, legal, education, tourism, construction, hospitality, professional services, and entertainment. Trellis appears especially suited for local and regional businesses that want a hands-on partner to clarify growth opportunities, strengthen brand awareness, and turn marketing investments into tangible outcomes such as more customers, stronger event attendance, increased leads, and better visibility. Its client feedback emphasizes practical strategy, responsive collaboration, polished creative, and cost-conscious media execution.

Trellis Marketing, Inc. Key Services

  • Video Production
  • Web Design
  • Graphic Design
  • Social Media Marketing
  • Digital Marketing
  • Media Planning & Buying
  • Branding

Trellis Marketing, Inc. Reviews

"Trellis Marketing is one of the most creative firms I've ever worked with. The team is responsive, multi talented, completely understood the needs of our company - not only with a compacted timeline but also with a competitive price. Highly professional firm with superb attention to detail. Our customers and internal employees were highly impressed with the eye catching video for our trade shows. Thank you again"

Read The Review

"The care and professionalism I experienced as a client needing some work on my website was excellent and only surpassed by the results. I will be a repeat customer in the future."

Read The Review

"In the past 3 years we have hired Trellis to implement over a dozen campaigns for our business and for our retailer partners. Their work has been thoughtful, daring, creative, and affordable. We've used Trellis for video production in NY, Utah, and Idaho. Our videos have been seen by people in all 50 states."

Read The Review

Internet Ideators

Internet Ideators is a Buffalo-area digital marketing agency that positions itself as a growth partner for organizations that need a stronger online presence and more consistent lead generation. Founded in 2014, the agency works with businesses across many industries, pairing web design, marketing strategy, SEO, paid media, branding, and ongoing support into customized programs. Its messaging emphasizes practical business outcomes: helping clients attract qualified customers, improve search visibility, build trust online, increase sales and leads, and turn a dated or underperforming web presence into a more professional, conversion-focused digital platform.

Internet Ideators Key Services

  • Website Design
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Advertising
  • Branding
  • Email Marketing
  • Web Hosting
  • Social Media Management

Internet Ideators Reviews

"We have a great business relationship with Internet Ideators. We had worked with several other marketing companies in the past who didn't deliver results and I'm happy to say Internet Ideators is doing that for us. They help bring our vision to life in a way that makes sense."

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"Internet Ideators has done a wonderful job redesigning our website to take it from plain and functional to amazingly professional. We would highly recommend Internet Ideators to any business that needs a hand improving their internet traffic or their business."

Read The Review

"Very professional and dedicated team. Lifting lots of burden off our shoulders. Would strongly recommend to other Digital Marketing Agencies in the USA."

Read The Review

Doing Business In Buffalo New York

Buffalo gives you a business market shaped by healthcare, higher education, advanced manufacturing, logistics, and cross-border trade with Canada. You'll find growth opportunities around the Buffalo Niagara Medical Campus, waterfront redevelopment, food production, and small professional services. Fun fact: the city's location on Lake Erie and near major border crossings makes it a natural hub for distribution and regional B2B relationships. Because New York regulations and local competition can be complex, online marketing helps you reach decision-makers, build trust, and stand out in Buffalo's neighborhood-driven economy.

Related Locations For Buffalo, New York

Browse some of our other related location pages in Buffalo, New York

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