Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in St Louis Missouri with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in St Louis Missouri. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout St Louis Missouri and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Headway Marketing is a St. Louis-based digital growth marketing and website development agency founded in 2004. The agency appears to work especially well for small to mid-sized and growth-focused businesses that need strategic marketing leadership, execution support, and measurable performance improvements without building a full in-house team. Its approach emphasizes collaboration, data-informed decisions, and continuous optimization across the customer journey. For clients, Headway’s work is positioned around creating forward momentum: clearer positioning, stronger online visibility, higher-converting websites, more qualified leads, and a more predictable pipeline for long-term growth.
“Their professionalism, creativity, on-time delivery, user-friendly designs, and SEO expertise have been invaluable to our company.”
“Headway Marketing is the best in the business!”
“The new site not only looks amazing,it functions seamlessly and speaks directly to our audience.”
Hot House Digital is a boutique St. Louis marketing agency focused on helping small and mid-sized businesses build a more cohesive, professional presence across digital and in-person touchpoints. The agency positions itself as an on-demand marketing department for local and regional businesses, combining strategy, creative execution, and ongoing support. Its work appears especially useful for business owners who need consistent content, stronger visibility, better-designed customer experiences, and practical marketing systems without hiring a large internal team. Hot House emphasizes custom plans, brand storytelling, and hands-on execution designed to help clients attract leads, improve engagement, and grow with more polished marketing.
“Sally is great! Very knowledgeable and drove a lot of traffic to our business website.”
“Our social media is so much more consistent with help from Hot House!”
“I work with Sally at Hot House who is EXCELLENT.”
Habanero is a St. Louis digital agency that helps organizations turn business goals into practical digital experiences. The firm appears to work with a broad mix of corporations, nonprofits, startups, and small businesses that need a partner for customer-facing websites, applications, e-commerce, and digital marketing execution. Its positioning emphasizes user-centered, cross-platform solutions, so the outcomes it supports are not only better-looking digital properties, but also easier customer interactions, more scalable internal systems, stronger search visibility, and ongoing improvements after launch. For local companies evaluating agencies, Habanero looks like a fit when the project requires both strategy and hands-on technical delivery.
“The project landed on time.”
“The continuity of the team.”
“Nice place”
Seafoam is a St. Louis marketing agency that positions itself as a strategic partner for mid-market teams that want clearer, more consistent growth. Rather than chasing isolated campaigns, the agency focuses on understanding a company’s best customers, sharpening how the business communicates, and building systems that make marketing less guesswork and more measurable. Its work appears especially relevant for local and regional businesses that need stronger positioning, better digital experiences, and more confidence in how marketing supports revenue. Seafoam’s case studies and client feedback suggest an emphasis on practical business outcomes such as improved visibility, stronger customer journeys, more useful reporting, and marketing programs that can scale with the organization.
“Seafoam Media is personable and extremely knowledgeable.”
“They communicate well among each other and have a very good system for responding to their clients’ needs.”
“They are as invested in my website as I am.”
Agile & Co. is a St. Louis inbound digital marketing agency focused on helping businesses turn marketing into a more measurable growth engine. The agency emphasizes data-based decision-making, close client collaboration, and ongoing campaign adjustment rather than one-size-fits-all plans. Its work appears geared toward companies that want stronger lead generation, more efficient customer acquisition, and better alignment between marketing activity and sales outcomes. As a HubSpot-focused partner, Agile & Co. can support clients that need either strategic guidance alongside an internal team or a more hands-on outsourced marketing department. Client feedback highlights practical results such as more qualified leads, lower acquisition costs, stronger website traffic, and improved online revenue contribution.
“We could not be happier.”
“The best advertising company!”
“A true industry expert when it comes to SEO!”
St. Louis gives you a business audience shaped by river logistics, health care, bioscience, aerospace, manufacturing, food and beverage, and a growing innovation scene around Cortex and university research. Its independent-city structure and patchwork of municipal rules across the metro can make licensing, taxes, and expansion feel complex, but that also creates demand for expert local services. Online marketing helps you get found when owners compare vendors, explore incentives, or solve compliance headaches, turning targeted search, content, and ads into warm B2B conversations.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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