Hunter Nelson
Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for the technology sector and other lead generation oriented businesses. Hunter has more than 10 years’ experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See LinkedIn for more.
Hunter Nelson Post Archives
What Is A Trunk Slammer In The MSP Space?
A trunk slammer is a slang term in the MSP world for a small MSP or break fix shop, usually 1-2 employees that provides low quality service, and is highly prone to going out of business. Larger MSPs tend to use this term derogatorily to refer to these smaller MSPs because small MSPs tend to…
Multi Arm Bandits And PPC Machine Learning
In today’s post, we’re going to be talking about a common PPC machine learning algorithm of which some variant is leveraged in part by many pay per click platforms called a multi arm bandit. We’ll talk about how they compare to simple A/B tests and why understanding the types of algorithms these platforms use is…
Top Online Lead Generation Tips For MSPs
According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There’s no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their business. It makes sense, most…
Best Practices For Responsive Search Ads
If you’ve been running paid search campaigns on Google Ads lately you’ve almost certainly noticed that responsive search ads are now the standard. Google is leaning heavily into automation and machine learning and fighting the current is not only less effective, but it’s also now not even possible in some cases. Expanded text ads have…
How To Set A Budget For Paid Search
In this post, we’re going to break down how to set a budget for paid search to run lead generation campaigns for your B2B tech org. Let’s assume for the purposes of this post that you are seeking to set a budget that will effectively establish a pay-per-click lead generation pipeline and target approximately 10…
Want To Sell Your MSP? You Need EBITDA
In today’s post, I want to open up the curtain a bit on what selling your MSP one day might look like and why many owners of managed service providers are doing themselves a big disservice when it comes to the way they are looking at how they operate their business. I want to share…
How To Automate Your Social Media Posting
In today’s world, companies that can best leverage automation to augment their company’s performance, are at a significant advantage compared to companies that aren’t able to leverage these tools effectively. Scale and volume are the name of the game, especially in B2B tech firms. In this post we’ll break down how you can leverage social…
Branding Your MSP: How To Get Started
Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t shopping for marketing, and have no relationship to the company will regularly come up to me at trade shows, or comment on my business card,…
What Is The Best Social Listening and Monitoring Tool For LinkedIn?
I’m a member of about 10 different tech or marketing-related slack groups and a question that has been popping up over and over again recently is what are the best social listening or monitoring tools for LinkedIn? LinkedIn used to be one of the most effective B2B lead generation channels, but when the pandemic struck…
Types Of Technology Companies
One thing I’ve somewhat struggled with since starting a marketing agency for technology companies is getting a handle on all the various types of technology companies. When you’re working in the field people tend to think more of themselves as software developers, or DBAs, or network admins, rather than being employees of an MSP, or…