Hunter Nelson
Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for managed service providers. Hunter has more than 10 years’ experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See LinkedIn for more.
Hunter Nelson Post Archives
TNHS Helps Break Fix Launch Emergency Website
I got a strange phone call recently from a break/fix computer repair provider with a pressing need. They called from a conference they were attending with the need to get a website online today. An unusual request for sure, but one we were able to accommodate. The company that called in, FCS Inc. had a…
Your WP Server Cache Might Be Costing You Leads
Over the past 3 months I’ve been battling an infuriating and troubling issue. Some of my WordPress site’s forms were not submitting! But not all the time, just some of the time. A developer’s worst nightmare. This was having a real impact on lead generation efforts as this was most frequently occurring on downloadable PDFs…
Why Your MSP Desperately Needs Call Tracking
I’m continually impressed by the number of phone issues that can be uncovered by in an MSP business, when their core business revolves primarily around customers calling in for help with support issues. My suspicion is that those issues are never going away for their customers so if they for some reason can’t reach the…
Estimating The Value Of An MSP Lead
In today’s post, we’ll be talking about a muddy subject.. How to estimate the value of an MSP lead and how you can translate that into what you can spend to acquire a customer with your sales and marketing spend. Many MSP owners are overly cautious with their sales and marketing spend and try to…
Is LinkedIn Ads A Fit For Your MSP?
When considering options for marketing your MSP, no doubt you’ve considered using LinkedIn Ads to generate more leads and sales opportunities. LinkedIn is after all, probably the largest collection of B2B professionals on the internet, and your prospective customers are almost certainly interacting on the platform. LinkedIn Ads can certainly be an effective tool, but…
On-Prem MSP Still The Lion, Cloud MSP Doubles The CAGR
In a recent article by 451 research on behalf of S&P global market intelligence, a look at the managed services market was taken to get a better feel for how MSPs are earning their revenue. One thing that stood out to me in the article was that about 80% of managed services revenue is generated…
Top Of Funnel, Middle Funnel, and Bottom Of Funnel Explained
You’ve probably heard marketers talking about the top of the funnel, the middle funnel, and the bottom of the funnel, but do you know what they mean? Well, the truth is, it’s pretty ill-defined and has been muddled many times on the internet by people making their own interpretations. In this post, we’ll muddy the…
TNHS Helps South Florida MSP Launch Marketing Website
Computer Business Solutions is a Pompano Beach based managed IT service provider serving Pompano Beach, Fort Lauderdale, Boca Raton, and the greater South Florida area. Computer Business Solutions, or CBS for short reached out to Tortoise and Hare as a referral from another MSP for help with preparing to launch an online marketing program. After…
MSP Sales Funnel Key Terms To Know
In today’s post, I wanted to break down a few key terms MSP owners should be aware of when it comes to breaking down sales funnels from online marketing for your MSP. A lot of MSP owners grow initially through referrals and networking and are used to any leads they receive to be scorching hot…
Why Chat GPT Is A Risk For SEO Content
Chat GPT is all the rage right now. Type in a few sentences about what you want and ChatGPT spits out serviceably written content to fulfill all your marketing dreams. It’s easy to see how ChatGPT can have a high potential for abuse and turn an already lazy group of marketers, into something even lazier,…