Are you posting on social media, writing blogs, building landing pages, and doing outreach without seeing results? Why isn’t that effort bringing in qualified leads? Why isn’t it turning into sales?
On paper, you’re doing all the right things. It’s frustrating to keep investing when the results don’t follow. That gap is a sign to review the strategy behind your marketing.
Since 2018, Tortoise and Hare Software has helped technology companies attract leads and grow. We help you assess your business. Together, we sharpen your targeting, value proposition, and core message. Then we build a plan around where your buyers spend time and how to reach them.
Marketing strategy consulting helps you assess why your marketing isn’t delivering and decide what needs to change. We review your business and market, then help you turn those findings into a focused plan.
Our marketing strategy consulting is for established small and midmarket B2B technology companies. If you’re investing in marketing but aren’t reaching the right buyers, we help you review your business, audience, and approach.
More marketing won’t fix poor targeting or a weak value proposition. Our consulting helps you review those choices and build a plan for reaching buyers who need your services.
Identify the buyers, business types, and needs that fit your offer. Focus your tech marketing on accounts your team can serve and win.
Sharpen your value proposition and core message. Help buyers see how your tech company meets their needs and why they should choose you.
Review your market, competitors, and search demand. Find gaps your technology company can address and choose where to compete first.
Find where buyers spend time, seek advice, and compare providers. Choose channels that give your technology company a way to reach them.
Match your marketing spend to your goals and growth stage. Set priorities so your technology company can invest with purpose and focus.
Turn your research into a plan your team can use. Define the next steps, channel priorities, and measures that will guide your decisions.
Our strategy advice draws on campaigns we’ve run for MSPs and software companies. We use that hands-on experience to help you connect your offer, message, and channels with the buyers you want to win.
Work directly with hands-on technology marketing experts to make sense of your goals, buyers, and market. Discuss the tradeoffs with the team guiding your strategy.
You should understand the scope, the advice, and the reasons behind each recommendation. We discuss the choices with you so you can decide how to invest your marketing budget.
Our consulting covers buyer research, positioning, messaging, channel choices, budget planning, and a strategy roadmap. We start with your goals and current marketing. Then we agree on what needs attention and set the scope before we begin.
Our focus is B2B technology companies: MSPs, IT consultancies, cybersecurity firms, software development companies, and B2B SaaS businesses. This focus helps us understand technical offers, business buying decisions, and the markets our clients compete in.
Strategy consulting focuses on the choices behind your marketing and a plan for moving forward. Fractional marketing management provides ongoing leadership and coordination as that plan is put into practice. We can discuss both during your consultation if you need help with planning and delivery.
The cost depends on the research, planning, and support your business needs. During the free consultation, we’ll discuss your goals and current challenges so we can recommend a scope. You’ll be able to review that scope and pricing before deciding to proceed.
If you’re publishing content, posting on social media, building landing pages, and doing outreach but aren’t seeing qualified leads or sales, it’s time to review your strategy. Start with who you’re targeting, why they’d choose your business, and how you’re reaching them. We help you assess those choices and turn the findings into priorities for your next steps.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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