MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Are you driving thousands of dollars in paid traffic every month but seeing only a small fraction of visitors convert?
Have you increased ad budgets, launched new campaigns, and optimized targeting only to realize your cost per lead is still higher than it should be?
Do you suspect your landing pages are underperforming, but you are not sure what to test, what to change, or how to measure lift in a structured way?
Most mid market B2B technology firms focus heavily on traffic acquisition while ignoring what happens after the click. The result is wasted budget, stalled growth, and funnels that quietly leak qualified buyers.
Tortoise and Hare helps technology businesses systematically increase conversion rates by deploying our PRESTO landing page framework, running disciplined split tests, and optimizing for measurable lift. In many cases we help clients double or even triple conversion rates without increasing ad spend. The traffic was already there. We simply help you convert it.
Conversion rate optimization (CRO) services help you get more leads from the same marketing spend by improving what happens after someone clicks your ad or visits your website. Instead of buying more traffic, we increase the percentage of visitors who take action, like filling out a form or booking a call. The goal is simple: stop wasting clicks and turn more of your existing traffic into qualified leads.
Our conversion rate optimization services are for mid market B2B technology companies that already have real traffic and real intent, but are not converting enough of that attention into qualified leads. It is a strong fit if you:
Conversion rate optimization (CRO) helps you get more leads from the same marketing spend by improving what happens after the click. It can lower your effective cost per lead, and it gives you a clearer understanding of what your market actually responds to because split tests reveal which messages, offers, and page layouts resonate.
Conversion rate optimization should show up in measurable lift. When a landing page is not converting, early changes can unlock lead flow fast. When a page already performs, lift is more incremental, but we have still seen tests double or triple conversion rates depending on the baseline.
Working with a CRO partner should feel straightforward. At Tortoise and Hare, you collaborate directly with a senior CRO team that leads strategy and execution, so there is no translation layer between what you need and what gets built. The result is faster iteration, clearer decisions, and work that moves from idea to launch without delays.
You should never wonder what is being tested, why it matters, or what the results actually mean. We operate with full transparency across strategy, experiments, and performance so you can see exactly how your conversion rate optimization services are impacting lead generation. Every test has a clear hypothesis, a defined success metric, and documented outcomes.
That depends on your starting point. If a landing page is not generating leads at all, early improvements can unlock meaningful lead flow quickly. If a page is already converting, lift tends to be more incremental, but we have seen structured split testing produce meaningful gains, including tests that doubled or tripled conversion rates depending on the baseline.
Conversion rate optimization is not about promising a fixed percentage increase. It is about identifying friction, testing high impact changes, and improving performance based on real data.
How quickly you see results depends on your traffic volume and ad budget. Higher spend and steady click volume usually means we can reach meaningful conclusions faster. Many of our clients run CRO as a quarterly experimentation cycle, where we plan tests, launch improvements, measure lift, and use what we learn to inform the next quarter.
In some cases, you can see early wins in weeks when we address obvious friction. More reliable results come from maintaining a consistent testing cadence over time.
In many cases, we can improve what you already have. If your current landing pages have strong foundations, we focus on refining messaging, layout, trust signals, and calls to action through structured testing. Incremental improvements can compound quickly when the fundamentals are solid.
However, if a page lacks clarity, focus, or alignment with buyer intent, it may make sense to redesign it using a structured framework built specifically for conversion. We will recommend the highest leverage path based on your current baseline.
There is no single traffic number that fits every situation. The volume you need depends on your current conversion rate, how big of a lift you are trying to detect, and how much traffic your campaigns drive each week. Higher ad budgets and higher conversion rates usually let you reach confidence faster.
If traffic is limited, we can still make progress by focusing on higher impact changes, longer test windows, or testing on the highest volume pages first.
We measure success by the lift you see in controlled experiments and by the quality of leads those experiments generate. That typically starts with conversion rate improvements on key landing pages, then expands into downstream indicators like cost per lead, lead quality, and pipeline impact.
We set clear success metrics before each test launches, track results consistently, and use outcomes to decide what gets scaled, iterated, or retired.
These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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