Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Lawrence Kansas with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Lawrence Kansas. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Lawrence Kansas and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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PixNinja Studio is a Lawrence, Kansas full-service marketing and creative studio focused on helping individuals, startups, and established businesses clarify their brand and present it with more confidence. The studio blends strategy, design, and hands-on production to support clients that need a stronger visual identity, a more useful website, or a clearer way to reach customers online. With deep experience in web, branding, advertising, and creative execution, PixNinja appears especially suited for small to mid-sized organizations that want agency-level thinking without a large-agency feel. Its work is positioned around making brands more memorable, easier to find, and better equipped to grow.
“PixNinja has been a great marketing partner for Stephens Real Estate. They consistently offer us fresh, effective ideas to keep our company’s brand strong. And they’re fun to work with � great people. We love our Ninjas!”
“They listened to who we are and what we are about and it came through in the work.”
“PixNinja opened my eyes to another perspective of my business. Really took the time to talk with me to determine what I really need. Great job guys!”
YellowBug Creative is a Lawrence-based, family-owned marketing and design agency that helps small businesses, nonprofits, professional offices, community organizations, and mission-driven teams present their work more clearly and confidently. The agency appears to combine strategy, design, and practical marketing execution so clients can make stronger creative decisions, improve their public presence, and support growth-oriented goals like better lead generation, stronger campaigns, clearer websites, and more engaging events. Its work emphasizes thoughtful collaboration, local relationships, and usable creative systems that carry across digital, print, branding, and in-person experiences.
"Jarrod and his team are great to work with. I’m very pleased with everything they have done for me and would recommend them to a friend."
"Jared and Katarina are fantastic to work with! They have helped tremendously in learning how to best navigate how to utilize all methods of digital advertising to help us grow our business. Personalized approach, but provide big company results. Fantastic!"
"Jared and Katarina did an amazing job redoing my website for my small business! Highly recommend as they listened to my wants and added their expertise to it."
Remain Relative is a web design, SEO, and digital marketing agency serving small businesses in Lawrence, Kansas, Kansas City, and clients across North America. The agency positions itself as a hands-on partner for entrepreneurs, freelancers, healthcare practices, restaurants, real estate professionals, and other local service businesses that need a stronger online presence. Remain Relative emphasizes research into each client’s brand, market, and competition before building tailored web and search strategies. Its work appears focused on helping businesses become easier to find, convert more visitors into leads, and support tangible growth such as new inquiries, increased revenue, and business expansion.
“My business changed dramatically because of Remain Relative and as long as I am practicing psychology they will always be in charge of my website. We have referred them to other providers many times including my own brother because I am confident that they are in good hands.”
“Business from the website increased significantly within just one month, with organic traffic ticking up steadily and new leads generated multiple times a day.”
“The website and local search work helped produce more online visibility, more leads, and measurable business growth.”
JBerra Consulting & Design is a Lawrence, Kansas creative partner for small businesses, nonprofits, wellness brands, service providers, and founder-led companies that need a clearer, more credible presence. Led by Jackie Berra, the agency emphasizes strategy-first design that turns scattered ideas into cohesive brand and website systems. Its work appears focused on helping clients improve first impressions, communicate their value more clearly, increase local visibility, and build trust before a customer ever makes contact. Case studies show support for long-term brand partnerships, new business launches, donor engagement, bookings, and search-driven growth through thoughtful design and ongoing optimization.
“Overall, it was a great experience. Jackie was a pleasure to work with. She provided quality samples in a timely manner and was patient with us as we chose the "right" design for our company. Her artistic abilities and attention to detail made our experience even better. We are very happy with the finished product.”
“If you’re looking for branding, website design, or any type of creative work, I highly recommend JBerra Consulting & Design. Jackie originally created our logo, website, and promotional materials over 20 years ago, and we’ve continued working with her ever since. Her work has always been thoughtful, professional, and consistently excellent. Thank you, Jackie!”
“Her work is intuitive, empowering, and beautifully crafted. I’m proud of the site we created together.”
LaunchUX is a web-focused digital marketing agency that helps businesses strengthen their online presence, attract more qualified visitors, and turn that visibility into leads and revenue. While headquartered in Pennsylvania, the agency publishes location-specific service pages for markets including Lawrence, Kansas, positioning its team as a partner for local and national organizations that need a more polished, discoverable, and conversion-ready website. LaunchUX appears especially suited for small and mid-sized businesses that want strategy, design, development, hosting, and ongoing growth support under one roof. Its messaging emphasizes transparent communication, measurable SEO performance, better user experience, and digital systems that support long-term business growth rather than one-off marketing tasks.
“Launchux always responds promptly and delivers with style!”
“Their team demonstrated an impressive understanding of SEO intricacies and web development nuances.”
“Their attention to detail and commitment to quality exceeded our expectations.”
In Lawrence, Kansas, you’re working in a business community shaped by the University of Kansas, healthcare, research, technology, manufacturing, creative services, and a lively downtown retail scene. The city’s mix of students, startups, nonprofits, and established employers creates year-round opportunities for B2B outreach. Local firms often compete for talent, visibility, and regional customers, making strong online marketing especially valuable. With targeted SEO, paid ads, and local content, you can reach Lawrence decision-makers exactly when they’re searching for services.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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