Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Des Moines Iowa with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Des Moines Iowa. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Des Moines Iowa and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Flying Hippo Brand Digital is a Des Moines-based creative branding and digital marketing agency that helps organizations clarify who they are, stand out visually, and connect with the right audiences. Their work appears geared toward companies that want more than a refreshed look: they emphasize brand personality, audience alignment, high-performing websites, and campaigns that support measurable growth. For businesses evaluating local agencies, Flying Hippo presents itself as a strategic creative partner that can translate brand stories into stronger perception, better digital engagement, lead generation, and customer loyalty across web, marketing, video, and physical brand experiences.
“Everything they touch turns out to be a marketing success for my company.”
“They are a world class branding and marketing company focused on making your brand stand out from the pack.”
“Flying Hippo helped us figure out who we wanted to be and then brought it to life.”
Pyvot Digital Growth is a Des Moines-area digital marketing agency built for growth-minded small and mid-sized brands. The agency positions itself as a strategy-first partner that gives SMBs access to the kind of senior digital leadership and tactical depth often associated with larger brands. Its work appears focused on helping clients clarify their message, prioritize the right channels, measure performance more intelligently, and turn marketing activity into stronger leads and revenue opportunities. With a model centered on data, insight, and long-term client partnerships, Pyvot supports businesses that want more than campaign execution; they want a clearer roadmap for sustainable digital growth.
“Pyvot has cranked up our marketing efforts and strategies 10x. Their team is experienced, responsive, and fun to work with. They have gone above and beyond expectations…and feel like we’re only getting started.”
“They help small and mid-sized brands move from scattered marketing activity to a clearer, performance-driven path for growth.”
“Pyvot brings strategy, messaging, and data together so brands can better explain their value and reach the customers most likely to convert.”
Amplimark Branding Marketing is a West Des Moines agency that blends traditional brand thinking with digital execution for organizations that need clearer positioning, stronger online visibility, and more useful customer experiences. The agency appears to work with small businesses, midmarket companies, and organizations in fields such as healthcare, legal, finance, and professional services. Its work is focused on practical business outcomes: improving search visibility, increasing website engagement, generating qualified leads, and helping clients present a more credible, distinctive brand. Rather than acting only as a vendor, Amplimark positions itself as an extension of a client’s team, using strategy, design, content, technology, and analytics to support measurable growth.
“Amplimark went above-and-beyond in terms of research for supporting the needs of our practice.”
“Amplimark made sure that the small details were taken care of.”
“Amplimark has a team of responsive, smart people who have contributed significantly to our success.”
Happy Medium is a West Des Moines digital creative agency focused on building customer-first experiences that help organizations move from �keeping up� to leading digitally. The agency appears to work with businesses, nonprofits, public-sector organizations, and housing finance agencies that need clearer strategy, stronger branding, and more effective digital platforms. Its work emphasizes understanding audiences, aligning marketing with business goals, and creating websites, campaigns, and tools that support growth, lead generation, engagement, and long-term operational improvement. For teams that need both strategic direction and hands-on execution, Happy Medium presents itself as a collaborative partner that can clarify challenges and turn ideas into measurable digital progress.
“I had a wonderful experience working with the Happy Medium team. They created my small business logo and helped with my branding. They were highly professional, thoughtful in their approach and really listened to what I was looking for. I’m thrilled with the outcome and would highly recommend working with them.”
“I’ve working with Happy Medium for several years. Their team is responsive, skilled and solution oriented. They have the ability to execute a wide range of marketing needs and initiatives, while maintaining a high level of alignment & customization for the client.”
“The Happy Medium team is incredible. Absolutely everyone involved in our site and identity system redesign was dedicated to giving us nothing short of the best.”
SLIM Marketing is a Des Moines-area digital marketing agency focused on helping small and medium-sized businesses make sense of modern marketing. The agency appears especially oriented toward local and brick-and-mortar companies that need better visibility, more calls, stronger online credibility, and a more consistent way to attract customers. Rather than positioning itself as a one-off vendor, SLIM emphasizes strategy, transparency, budget-conscious recommendations, and trackable results. Its messaging centers on taking digital marketing work off business owners’ plates so they can focus on operations while the agency improves local search presence, advertising performance, reputation, and customer acquisition.
“Great company to work with! They know their stuff.”
“Helps small business owners get more customers and build a stronger online presence.”
“Builds marketing strategies that improve visibility, generate calls, and support long-term growth.”
Des Moines gives you a business audience with real depth: the city is a major insurance and financial-services hub, while also supporting agriculture, bioscience, logistics, government, and growing tech firms. As Iowa’s capital, it attracts decision-makers who balance opportunity with regulatory and compliance demands. You can stand out by using online marketing to reach local companies when they are searching for vendors, services, or growth partners. Strong local SEO, targeted ads, and useful content help your brand connect with Des Moines businesses efficiently.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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