Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Cedar Rapids Iowa with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Cedar Rapids Iowa. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Cedar Rapids Iowa and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Easton Design is a Cedar Rapids and Iowa City digital agency that works with small and mid-sized organizations that need a stronger, more professional online presence. Founded to support local business web design needs, the firm has expanded into broader digital marketing while keeping a hands-on, local-service approach. Their work appears focused on helping clients modernize outdated websites, clarify branding, improve visibility in search, create engaging content, and manage the ongoing details of hosting, social media, and reputation. For businesses in the Cedar Rapids area, Easton Design offers a practical partner for building credibility online and turning digital channels into more useful sources of customer engagement and leads.
“What Easton Design came up with surpassed all my expectations and was even better than the idea I had originally conveyed to them!”
“The quality of the work is top-notch, and Bill is extremely responsive to any questions or issues we have had.”
“Bill has been great to work with, helping me get my business’s digital presence on track.”
Idea Queen Marketing is a woman-owned digital marketing agency based in Cedar Rapids, Iowa, serving small businesses and nonprofit organizations. Led by Nicole Schroeder, the agency appears built for organizations that need practical, right-sized marketing support rather than a one-size-fits-all campaign. Its work emphasizes helping clients clarify their brand voice, connect with the right audiences, attract customers or supporters, and retain them over time. For local businesses and mission-driven teams, Idea Queen Marketing supports outcomes such as stronger visibility, more cohesive communications, improved online presence, and marketing plans that can grow without overwhelming the organization’s budget or internal capacity.
“Nicole taught us the website and Facebook ropes.”
“Our pages have never looked better.”
“Nicole is super talented, creative and driven.”
JWMorton is a Cedar Rapids-based marketing and branding agency with roots dating back to 1984. The firm appears to serve both consumer and business-to-business organizations, from local Iowa companies to national and international clients, with a focus on long-term partnerships and strategic creative problem-solving. Its work emphasizes helping organizations clarify their message, modernize their brand presence, reach the right audiences, and turn marketing investments into practical business outcomes such as stronger awareness, better engagement, qualified leads, and sales growth. For businesses comparing local agencies, JWMorton presents itself as an experienced, full-service partner that blends seasoned strategy with creative execution.
“Helps launch products with clear messaging and measurable sales momentum.”
“Turns rebrands into stronger market awareness, engagement, and foot traffic.”
“Builds websites that make it easier for prospects to explore, connect, and become leads.”
Metro Studios is a Hiawatha-based digital marketing agency serving the Cedar Rapids area and clients beyond Iowa. The agency positions itself as a long-term growth partner for B2B, B2C, eCommerce, retail, industrial, and education organizations that need stronger digital visibility and more effective customer engagement. Its work emphasizes practical business outcomes such as better search performance, improved lead generation, higher online revenue, stronger brand presentation, and more useful websites. With an in-house mix of strategists, designers, developers, marketers, and media production talent, Metro Studios appears especially well suited for businesses that want one coordinated team to support both brand-building and performance-focused marketing initiatives.
“Very nice and knowledgeable people.”
“Great people, amazing work!”
“We have watched our SEO and SEM measurements improve consistently since they came on to our account.”
Inspired Connection Agency is a Cedar Rapids-area digital marketing firm focused on helping local small and mid-sized businesses compete online. The agency presents itself as a hands-on partner for companies that feel overwhelmed by changing digital platforms, building connected marketing systems that improve visibility, engagement, lead capture, and sales opportunities. Its work appears especially geared toward service businesses and community brands that need clearer messaging, stronger search presence, consistent social content, and measurable campaign performance. With an emphasis on transparency, communication, and long-term partnerships, Inspired Connection Agency supports business growth through practical strategies designed to turn online attention into qualified leads and customer inquiries.
“Great company overall. Alex is very knowledgeable and will figure out exactly what your company needs, to improve your online presence.”
“The team is great to work with!! Really listen to the wants and needs. Top notch content!! Would highly recommend.”
“Inspired Connection Agency is a top-notch, Eastern Iowa marketing agency that recently produced a fantastic commercial for the Amana RV Park & Event Center. From start to finish, Alex and his team were innovative, communicative, and so easy to work with. Excited to collaborate more in the future! Couldn’t recommend them more!”
Cedar Rapids gives you a surprisingly concentrated business audience: food and bioprocessing, advanced manufacturing, aerospace, finance, insurance, and logistics all have deep roots here. Fun fact: local grain processing helped make the city a major ingredient-production hub, while Collins Aerospace anchors a strong tech-manufacturing talent pool. If you sell B2B services, online marketing matters because decision-makers are spread across industrial parks, downtown offices, and regional suppliers. Smart SEO, local ads, and LinkedIn outreach help you get found before competitors start the conversation.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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