Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Longmont Colorado with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Longmont Colorado. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Longmont Colorado and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Elevation Web Design & SEO is a founder-led digital marketing agency in Longmont, Colorado that helps local and service-based businesses turn their online presence into a lead-generation asset. The agency appears focused on practical growth outcomes: higher Google visibility, better-converting websites, stronger map-pack presence, and clearer tracking around calls, form submissions, and signups. Led by founder Chase McNaughton, Elevation emphasizes hands-on execution, transparent communication, and customized strategies rather than a large-agency handoff model. Its work is geared toward businesses that need to be found by nearby customers and convert that visibility into appointments, inquiries, and paying clients.
“Working with Elevation Web Design & SEO has been one of the best decisions I’ve made for my business. Not only do I rank, but clients can easily book appointments now.”
“Chase really did a great job with communication and walking us through this whole process. Super easy to work with, got a great website, and it fits the medical field perfectly.”
“Our old website was extremely outdated, but the new one can finally showcase the quality of our work. We’ve already had homeowners reach out through the form on the website, which rarely happened before.”
RunLocal Marketing is a Longmont-based digital marketing agency built around helping local and small businesses compete online with practical, search-focused strategy. The agency appears to emphasize long-term client relationships, personalized guidance, and clear business outcomes rather than one-off marketing tasks. Its work supports companies that need a stronger web presence, better visibility in local search, and websites that are designed to convert visitors into customers. With roots in Boulder County and clients across the U.S., RunLocal positions itself as a hands-on marketing partner for organizations that want sustainable growth, clearer online positioning, and a trusted team to help them adapt as search and digital marketing change.
“RunLocal took on our website management this year and has been a dream to work with! They are extremely responsive, very knowledgeable and we feel that our website is now in great hands. We were able to identify some big issues that we weren’t even aware of that were swiftly handled with expertise. We would highly recommend them to anyone in need of professional web management!”
“Absolutely loved working with Valerie. She has excellent expertise in exactly what I was needing to help drive my website’s visibility. She was clear in her explanations and provided me with the necessary information & tools to help get my website indexed properly and noticed. She ran reports that showed where its weaknesses were & discussed what needed changing or expanding on to optimize my website & the SEO connections. I highly recommend her. KB”
“Valerie with RunLocal has been super helpful for me starting my business. Her knowledge of SEO and digital marketing has helped me learn how to connect authentically with potential customers. She shared her own experiences as a business owner with me, rather than just trying to sell me on her services. If you want to build something that lasts, you’ll be lucky to have Valerie on your team.”
Cole Don Media is a Longmont, Colorado creative marketing agency that helps small businesses, startups, and established brands sharpen how they look, communicate, and compete online. The agency emphasizes strategic creative work backed by research, search visibility, and conversion-focused thinking, aiming to turn websites and brand assets into practical growth tools. Its work appears especially suited for companies that need a stronger local presence, more professional customer touchpoints, or a clearer brand story. With experience across Colorado businesses and nationwide clients, Cole Don Media supports outcomes like stronger credibility, higher engagement, better lead generation, and measurable business growth.
“I have been so happy to have found Cole as my graphic artist! He is responsive and on point with all of our projects and needs… Cole has been the best! Not only is he talented… he has really helped my graphics materials enter a renaissance of their own.”
“OMG, I am absolutely obsessed with my new website! It’s everything I dreamed of and more. And the cherry on top? Hiring Cole for six months of SEO completely transformed my online presence… my business has seen a massive 350% increase in phone calls.”
“Absolutely floored by the new web design!!! I cannot stress how much of an impact Cole’s design has had on my business. This feels like a miracle and it was worth every penny! Everyone is saying how my website is professional and easy to navigate!!!”
Well Crafted Communications is a Longmont, Colorado marketing consultancy focused on helping small businesses make sense of local SEO, lead generation, and practical marketing strategy. Led by Laura Nelson, the agency appears especially suited to owners who are managing growth with limited time, budget, or in-house marketing support. Its approach emphasizes clarity: assess what is working, identify where a business can stand out, and create an actionable plan that connects the company with new, former, and current clients. For local businesses that need more visibility on Google, stronger messaging, or help turning a plan into implementation, Well Crafted Communications supports measurable outcomes like improved search presence, more website traffic, and more sales opportunities.
“Helps small businesses get found by the people already searching for what they offer.”
“Turns confusing SEO decisions into a clear, budget-friendly game plan for local visibility.”
“Saves business owners time by helping implement the marketing and SEO work they do not have time to finish themselves.”
Orovox is a lean digital marketing consultancy based in Longmont, serving entrepreneurs and small to mid-sized businesses around Boulder, the Denver Metro area, and beyond. Led by Pete Rishel, the agency appears designed for companies that need senior-level strategy without a large-agency footprint: it begins with discovery, business objectives, brand strategy, and audits to remove guesswork and align marketing with measurable goals. Orovox supports organizations looking to strengthen their brand, improve underperforming programs, build better web and campaign foundations, and generate more visibility, leads, and sales. Its emphasis on analytics, reporting, and tiered engagements suggests a practical partner for businesses that want accountable marketing help scaled to budget and internal capacity.
“Pete Rishel delivers excellent strategic marketing direction and tactics. He is able to see the big picture and has helped me expand my vision for my business through the wealth of knowledge of best-practices.”
“Collaborating with Pete at Orovox, to support the growth of my new coaching business has been a wonderful experience! He is prompt, professional, and creative and made the process of developing my website architecture, SEO, and brand story a fun and fruitful journey.”
“Helps businesses expand their pool of customers through PPC, SEO, lead generation, web design, brand strategy, and video production.”
Longmont gives you a strong mix of Front Range opportunity and local-business personality. Its economy includes aerospace, bioscience, innovative technology, advanced manufacturing, food and beverage, and a lively small-business scene, supported by city and economic-development resources. Fun fact: the Boulder-Longmont area is known for an unusually high concentration of software-related jobs, while Longmont’s city-owned fiber network helps digital-first companies compete. With growth, permitting, hiring, and visibility all competing for attention, online marketing helps you reach local decision-makers exactly when they’re searching for partners, vendors, and services.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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