Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Lakewood Colorado with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Lakewood Colorado. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Lakewood Colorado and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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22Peaks is a Lakewood, Colorado-based full-service digital marketing agency focused on helping service-based and local-market businesses grow. The agency appears to work especially with small businesses and trades/service companies that need stronger visibility, more qualified leads, and a website that functions as a sales asset rather than just an online brochure. Its messaging emphasizes practical, value-driven partnerships, measured performance, and tailored marketing plans built around each client’s goals. With experience in web, search, paid ads, reputation, and lead generation, 22Peaks supports outcomes such as improved online presence, more 5-star reviews, better search rankings, and higher conversion of website visitors into paying customers.
“I worked with 22Peaks for help with Digital Marketing and they were extremely helpful and knowledgeable! Their SEO audit that helps tune website content was very beneficial!”
“Saying this has been a professional experience would be an understatement. […] I initially paid for a website design and tech support, and I’m walking away feeling like it is one of the best investments that I didn’t know I needed.”
“It was so awesome meeting with Gabe! He had fantastic marketing advice and I’m so excited to continue working with him!”
FrontRange SEO Web Design is a Lakewood-based digital agency focused on helping small businesses become easier to find, contact, and choose online. The agency appears to emphasize practical, fast-moving growth work: identifying local search opportunities, improving websites so they convert visitors, and building visibility in Google Search and Maps. Its messaging is geared toward business owners who need clearer strategy without a complicated process, with an emphasis on affordable packages, quick SEO planning, and measurable outcomes such as more calls, leads, inquiries, traffic, and customer growth.
“They helped rebuild our website and improve the traffic coming in from search.”
“The SEO plan felt organized, customized, and focused on the fastest opportunities for our business.”
“Their local SEO and technical website fixes helped generate more inquiries without unnecessary upsells.”
HighPoint Digital is a Colorado-based contractor marketing agency serving Lakewood, Denver Metro, and home service companies nationwide. The agency appears focused on helping trades businesses turn search visibility into real booked jobs, not just clicks or generic traffic. Its positioning is built around practical industry knowledge from founder Gary Magill’s background in the trades, with an emphasis on helping plumbers, HVAC companies, roofers, restoration firms, and repair shops get found, get called, and follow up faster. For local businesses comparing agencies, HighPoint stands out for its trades-only focus, month-to-month structure, local SEO emphasis, and attention to revenue leaks such as missed calls, slow quote follow-up, and weak review generation.
“I’ve been working with HighPoint for about 2 years now and all I can say is THANK GOD I picked them. Not only does our website have more traffic than ever, we are booked almost 3 months in advance now!”
“Great team to work with! Got my business ranking on page 1 quickly!! Highly recommend!”
“HighPoint helped us with a Digital Marketing and SEO project for water restoration services. The results were well beyond what we expected. Highly recommend!”
iConnect Local is a Lakewood, Colorado-based online marketing agency focused on helping local and service-based businesses become easier to find online. The agency appears especially geared toward attorneys, locksmiths, mechanics, and other service pros that rely on search visibility, calls, and local trust to win customers. Led by founder Joey Trujillo, iConnect Local emphasizes practical growth strategies such as stronger local search presence, better listings, improved websites, and ongoing digital support. Its messaging centers on turning a client’s online presence into a more complete marketing foundation, helping businesses compete in local markets, attract qualified prospects, and manage their visibility from website to social channels.
“Every step of the way.”
“His knowledge of SEO is the best.”
“I had all the direction and support needed to help my client.”
HEARD Digital Marketing is a Denver-area digital marketing agency focused on helping local service businesses get found, trusted, and booked. The agency appears to work with growth-minded organizations that need more than disconnected tactics: it emphasizes measurable lead generation, stronger local visibility, reputation building, and practical marketing systems that turn attention into appointments. For businesses in and around Lakewood, HEARD positions itself as a hands-on partner for improving how customers discover, evaluate, and contact a company online, with a results-oriented approach centered on booked leads, review momentum, and clearer marketing performance.
“Evan is amazing to work with in all ways!”
“Great to work with, very responsive when working on our project.”
“A true professional.”
Lakewood sits at the western edge of metro Denver, giving you access to government, healthcare, retail, professional services, and outdoor-oriented consumer spending. The Denver Federal Center anchors a steady public-sector presence, while Belmar and busy corridors support restaurants, shops, contractors, and service firms. Fun fact: Lakewood’s home-rule sales and use tax rules mean local compliance details can shape buying decisions. Online marketing helps you stand out, target nearby business owners by industry and neighborhood, and turn local searches into calls, appointments, and B2B relationships.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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