MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Has your IT company grown past the startup stage, with a solid team, a few referrals, and a small but promising customer base? Are you ready to transform your business into a true growth engine but haven't yet cracked the code on consistent marketing success? Have you spent thousands on scattered marketing experiments that yielded little to no return?
At Tortoise and Hare Software, we specialize in IT company marketing, and we have the industry expertise and hands-on approach to help drive the success you're aiming for.
We work with mid-market information technology companies to help you scale your revenues and reach your business objectives. Browse our service offerings below to learn more about how we can support your growth.
We talk with IT company leaders daily about what’s working and what’s not. Every business is different, every market is unique, and what works for your company requires a tailored approach. We partner with you to identify market fit and craft strategies that place your business in front of the right buyers at the right time.
People can't work with a company they've never heard of. Reaching your target audience consistently is a challenge many IT firms face. We have the expertise in digital advertising and content marketing to expand your brand's visibility, ensuring you're consistently top of mind with potential customers.
At Tortoise and Hare, we excel in building and utilizing the reporting infrastructure required to get deep insights into where your marketing pipeline might be leaking. Whether it’s analyzing call performance, website metrics, or platform effectiveness, we’ll help you understand the bottlenecks so you can optimize for better results.
The right combination of branding, strategy, and execution is the recipe for success. Our marketing services are designed to increase your lead flow, helping you grow your revenue and build a sustainable business. With improved visibility and a strong marketing funnel, you’ll be well-positioned for long-term growth—or even to prepare your business for acquisition when the time is right.
We typically work with IT companies that have annual recurring revenue (ARR) between $2-5 million and team sizes of around 20-50 employees. Businesses at this stage usually have the foundational elements in place that allow us to make the greatest impact, including a marketing budget, a CRM system, a dedicated salesperson or sales team, established branding, and a functional website.
Our primary focus is pay-per-click (PPC) advertising and search engine optimization (SEO), both designed to drive traffic and generate leads for your business. While we offer a range of services, we specialize in paid search campaigns and creating optimized content to capture organic search traffic from search engines like Google. These two strategies work together to help your IT business gain more visibility and capture high-quality leads.
Our retainers start at $1,500 per month, plus ad spend, and scale from there. Most of our clients invest between $5,000 and $25,000 per month in their marketing efforts. The level of investment depends on your goals, the competitiveness of your market, and the size of your existing operations.
It's not uncommon for us to help clients 10x their traffic and lead generation efforts. However, the results can vary based on several factors, including your starting point, the size of your marketing budget, the time spent working together, and the level of competition in your industry. We focus on delivering sustainable growth that aligns with your long-term goals.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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