MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Are your best channels starting to feel saturated, with rising CPL and fewer net new wins? Are you reaching the decision maker on LinkedIn, but missing the technical power users who shape what actually gets shortlisted? And when someone visits your site from search or social, do they disappear because your retargeting and follow up are not built to nurture technical buyers?
Tortoise and Hare helps B2B technology teams use Reddit as a late stage channel to reach technical influencers and convert existing demand. We manage targeting, creative, retargeting, and lead nurture so more of your hard won interest turns into qualified leads.
Reddit Ads management services are the end to end planning and execution of paid Reddit campaigns on your behalf. For B2B technology companies, it is most effective as a late stage channel that reinforces consideration and reaches technical power users who influence vendor shortlists.
If you have been tasked with evaluating Reddit but have not run it before, management services help you avoid wasted spend by pairing Reddit native creative with disciplined tracking, retargeting, and lead nurture.
Our Reddit Ads management services are for B2B technology companies that already run Google, LinkedIn, or Meta and want a late stage channel to reach technical power users who influence buying decisions.
If you have steady site traffic, clear conversion events, and a need to convert existing demand through retargeting and lead nurture, this is built for you.
We do not recommend running Reddit Ads without mastering Google, LinkedIn, and Meta first.
If you already run Google, LinkedIn, and Meta, the natural next question is what to add next. Not another broad channel, but a place where you can influence the people who help decide what gets evaluated and what gets ignored.
Reddit is where practitioners trade notes on tools, share what actually works, and ask for unfiltered recommendations. These technical power users may not own the budget, but they often shape the shortlist and steer internal opinion.
Used as a late stage channel, Reddit helps you stay present during evaluation, reinforce your story with specifics, and keep momentum as internal conversations happen, so you can close more deals.
Reddit is not a channel you “set and forget.” It rewards strong fundamentals, clear positioning, and disciplined execution, especially when you are using it late in the buying journey.
Tortoise and Hare brings deep B2B PPC experience to Reddit, so you get smart structure, thoughtful testing, and steady improvements without learning the hard lessons on your budget.
Technical power users can spot generic marketing fast, especially on Reddit. What works is simple: show up with specifics, respect the community, and communicate like a real practitioner would.
Because we spend time on Reddit and understand how the culture works, we build campaigns that feel native to the platform while staying aligned to your positioning and goals.
You should always know what is happening in your account and why. We keep communication simple, proactive, and easy to share with your team.
Alongside day to day management, we deliver custom reporting that highlights what we learned, what we changed, and what we are testing next, so you can stay aligned internally without living in dashboards.
Retargeting is the practice of showing ads to people who have already interacted with your brand. On Reddit, this typically includes recent website visitors and professionals who have engaged with your business page or content.
Because these audiences are already familiar with your brand, retargeting helps reinforce awareness, nurture trust, and keep your company top of mind as buying decisions develop.
Yes, especially when your product is evaluated by technical teams and you want to influence buyers during research and comparison. Reddit is full of practitioners who share opinions, validate claims, and steer internal consensus.
We see the best fit when Reddit is treated as a late stage channel that supports deals already in motion, rather than a pure top of funnel lead source.
For most B2B companies, Reddit Ads work best as part of the portion of your advertising budget dedicated to retargeting and paid social channels. A common guideline is allocating roughly 20 percent of your overall ad budget to these efforts.
Reddit is not always a high-intent lead channel on its own. Instead, it performs best when used intentionally to stay visible with warm audiences, reinforce credibility, and facilitate deal flow through indirect influence.
You can, but you need to be careful. Trying to shove promotional messages into organic posts is one of the fastest ways to get called out publicly, torch credibility, and create lasting brand damage in the exact communities you want to influence.
Reddit rewards real participation and useful contribution over time. If you want predictable reach without risking reputation, paid Reddit ads give you more control over targeting, timing, and messaging, while letting you keep organic activity thoughtful and community aligned.
Reddit audiences respond best to specificity, honesty, and relevance. We avoid generic marketing language and focus on clear value, clear proof, and messages that match how technical people actually talk about tools.
We also pay close attention to context, targeting, and placement so your ads appear in the right environments and do not feel out of place.
What works best is simple and direct: clear outcomes, real details, and language that respects the reader. Technical audiences want substance fast, not slogans.
We test multiple angles, then refine around what earns attention and drives meaningful engagement, using creative that feels native to the platform.
These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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