Marketing Analytics Advisory Services
If you've ever asked yourself any of these questions, chances are you could benefit from our marketing analytics advisory services.
- What should I be measuring?
- How can I capture that data?
- How are my marketing campaigns performing?
- Am I generating an ROI In These Marketing Channels?
- Where should I be investing future dollars?
Tortoise and Hare Software has helped technology companies like yours answer these questions and maybe a few you haven't asked yet, during marketing analytics consulting engagements. We can help you understand some of the available tools on the market, how they fit into a marketing technology stack, and how to extract the most value out of them within your marketing operations.
We can help you via a one off engagement or plug in as an ongoing asset to your team to assist you with reporting and analysis of marketing data.
Analytics & Tag Manager
Configuring common measurement tools like Google Analytics and Google Tag Manager can be an error prone time sink for companies without the skillsets in house. If installing conversion tracking, passing data to custom events, and configuring analytics platforms isn't your idea of a good time, then we can serve as the perfect partner to your advertising and measurement efforts. We work with:
- Google Analytics
- Google Tag Manager
- Google Ads
- Social Media Platforms
- Additional Tag Providers
Contact us today to discuss your implementation needs.
Monthly ROI Reporting
One of the best benefits we can offer is monthly reporting and analysis services. Companies that don't have the skillset in house to implement conversion tracking often don't understand how to analyze the reports, segment data, and glean the insights needed to make decisions that can drive their business forward. We plug in for a minimal monthly retainer that includes a monthly review of your analytics data to report on performance. We can also configure a one time setup of Google Data Studio reports on an automated email schedule for a more self serve feel.