Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Green Bay Wisconsin with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Green Bay Wisconsin. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Green Bay Wisconsin and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Prophit is a Green Bay-based full-service marketing agency that appears especially focused on helping grocery, food, retail, manufacturing, and consumer-facing brands build stronger customer connections. The agency positions its work around relationships, execution, efficiency, and measurable results, serving clients locally and across the U.S. In addition to external marketing, Prophit also has experience with internal communication and employee engagement programs, suggesting a broader view of growth that includes both customers and company culture. For businesses comparing agencies in the Green Bay area, Prophit may be a fit for brands that want strategic marketing support from a team familiar with food, grocery, and community-driven markets.
“Builds strong relationships and focuses on powerful results through efficient execution.”
“Helps grocery and food brands turn marketing strategy into proven business outcomes.”
“Works with clients as a collaborative marketing partner, not just an outside vendor.”
Colony Brands is a Wisconsin-based, family-owned multichannel retail and business-solutions enterprise with roots dating back to 1926. Headquartered in Monroe, the company operates numerous catalog and ecommerce brands while also supporting affiliated businesses and outside clients through operational capabilities built from decades of direct marketing experience. For organizations researching partners near Green Bay, Colony Brands appears best suited to companies that value scale, data-informed customer engagement, fulfillment know-how, consumer credit experience, and long-running retail operations. Its broader value is helping brands and customers connect through practical commerce infrastructure, product access, credit options, and support services that can contribute to stronger customer reach, smoother operations, and sustained business growth.
“I enjoy my experience with Swiss Colony- Great People to deal with. Always pleasant, witty, and down to earth, not to mention professional.”
“I love shopping with Montgomery Ward!! Your products are wonderful, your employees are very friendly and courteous.”
“Wisconsin Cheeseman is awesome! I will be a lifetime customer!!! Great products and fantastic customer service!!!”
FifthColor is a full-service, independent omnichannel marketing agency based in Sheboygan Falls, Wisconsin, serving brands in Northeast Wisconsin, the Green Bay market, and nationwide. The agency appears best suited for mid-market and enterprise organizations that need strategy, creative, digital, production, and experiential execution from one integrated partner. Its work emphasizes making brands more memorable through data-informed strategy, emotionally resonant creative, immersive activations, and in-house print and fabrication. FifthColor highlights outcomes such as stronger product launches, improved visibility, measurable engagement, retail momentum, donor growth, and large-scale brand experiences for clients across food and beverage, sports, financial services, nonprofits, and consumer brands.
“Excellent graphic service on company vehicle. Looks outstanding and can tell they put time into it!”
“A huge thank you to our friends at FifthColor for their incredible generosity and partnership again during this year’s Fund Food for Thought campaign.”
“Their team has helped bring this campaign to life in meaningful ways.”
Granular is a Wisconsin-based digital marketing agency focused on paid media performance, measurement, and long-term business growth. Headquartered in Milwaukee, the agency can be a strong fit for Green Bay businesses that want senior-level PPC expertise without outsourcing or junior account teams. Granular appears to help clients improve lead generation, eCommerce revenue, enrollment marketing, and campaign efficiency through hands-on optimization and transparent reporting. Its team emphasizes measurable outcomes over vanity metrics, with experience managing large ad budgets across B2B, B2C, retail, education, healthcare, and eCommerce. For organizations that need a specialist rather than a generalist agency, Granular positions itself as a partner for scalable, data-driven customer acquisition.
“They are on top of everything and very responsive when needed.”
“They continue to prove their worth and reiterate the notion that you truly DO get what you pay for.”
“Their consistent results and collaborative approach have made them an invaluable resource.”
Lightburn is a Wisconsin digital customer experience agency that helps organizations make their online presence clearer, more useful, and more measurable. Based in Milwaukee and relevant for Green Bay-area businesses evaluating regional partners, the agency appears best suited for teams that need a long-term digital partner rather than a one-off vendor. Lightburn works with brands that want to improve how customers find, understand, buy from, and interact with them online. Its work emphasizes practical digital transformation, customer-centered design, technical execution, and ongoing marketing support, with outcomes such as stronger web performance, better user engagement, more efficient ecommerce experiences, and growth-focused digital campaigns.
“Our experience was very positive, and they even inspired us to make cultural changes within our company.”
“Lightburn’s designs match what we’re looking for, and they’ve brought our ideas to life.”
“Lightburn did a fantastic job of sticking to the escalated timeframe.”
Green Bay gives you more than football fame: it is a hardworking business hub with strengths in paper, packaging, food processing, healthcare, transportation, and tourism. The Port of Green Bay helps connect regional manufacturers to wider markets, while the city’s steady small-business scene creates opportunities for B2B services, trades, restaurants, and professional firms. You can stand out by using online marketing to reach local decision-makers who search before they call, compare vendors quickly, and value businesses that look credible, visible, and easy to contact.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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