Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Burlington Vermont with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Burlington Vermont. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Burlington Vermont and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Eternity is a Burlington, Vermont web design and digital marketing studio that emphasizes long-term client relationships as much as creative execution. Founded in 2000, the agency works with businesses, nonprofits, tourism and hospitality organizations, contractors, and professional services firms that need a stronger online presence. Its work appears focused on building websites and digital systems that help organizations earn trust, attract qualified visitors, convert leads, support donations or bookings, and stay visible as search and AI-driven discovery evolve. Eternity presents itself as a hands-on partner for organizations that want strategic guidance, polished creative, and measurable growth.
“Mike is professional and great to work with. Can work within timelines and budgets to meet your needs.”
“Eternity Web has built 2 websites for me. I cannot explain the professionalism and expertise these guys have! Hands down the best web developers in Vermont. Eternity Web rocks!!”
“Eternity Web is solid. The crew is collaborative, responsive and reliable. Good listeners, good people, good solutions.”
Page Two is a premium publishing partner for nonfiction authors, entrepreneurs, executives, speakers, consultants, and organizations that want a book to become a serious business asset. Rather than operating like a traditional marketing agency, Page Two helps experts turn ideas and manuscripts into professionally edited, designed, distributed, and promoted books while retaining creative control and intellectual property. Its work appears focused on expanding an author’s authority, audience reach, speaking and consulting opportunities, book sales, and long-term brand value through tailored publishing strategy, global distribution, and hands-on marketing support.
“When you work with Page Two, you get calm, clear, expert guidance. The team at Page Two held me to a high standard and helped me create the best book I could possibly create.”
“Page Two is simply the best. Everything was customized to meet my needs and I couldn’t be happier�or prouder�to partner with them.”
“They don’t just care about producing great books�they care about authors achieving maximum success with their works.”
FourthIdea is a Buffalo-based advertising and branding agency that appears especially experienced in travel, tourism, hospitality, museums, attractions, and destination marketing. Its work emphasizes the idea that every place or brand has a story worth telling, then turns that story into campaigns that help audiences notice, remember, and take action. For organizations competing for attention�such as destinations, cultural institutions, and consumer-facing brands�FourthIdea supports outcomes like stronger brand positioning, more engaging visitor campaigns, broader awareness, and measurable reach through strategic creative and media planning. The agency’s portfolio suggests a hands-on partner for brands that need both big-picture strategy and distinctive creative execution.
“They help destination brands turn overlooked stories into campaigns that move travelers to take notice.”
“Their work gives brands a refreshed identity that feels memorable, visit-worthy, and ready for launch.”
“FourthIdea brings together strategy, storytelling, and creative execution to help places stand out beyond their expected reputation.”
Methodikal is a Burlington, Vermont creative shop and branding studio that helps organizations turn ideas into more memorable, emotionally resonant communications. The agency appears especially well suited for clients that need a distinctive voice, stronger visual identity, and coordinated creative across print, packaging, web, advertising, and content. Its work for Vermont brands, nonprofits, colleges, tourism organizations, and consumer products suggests a focus on making brands feel clearer, more engaging, and more consistent wherever customers encounter them. Rather than applying a single house style, Methodikal emphasizes strategy, collaboration, storytelling, and smart execution to help clients stand out and build deeper relationships with their audiences.
“Seth and Mike are great to work with– smart, reasonable, inventive, responsive, flexible.”
“We hired you to design our packaging, but what you gave us was a story.”
“We are really excited about using local talent at Methodikal Inc. and Eternity Web to create a fully responsive design that is not only beautiful, but highly functional.”
Based in Burlington, Vermont, Union Street Media is a real estate-focused marketing and website company that helps brokerages, teams, and agents turn their online presence into a stronger growth engine. The agency appears to combine industry-specific technology, design, data, and hands-on strategy to help real estate brands attract more qualified buyers and sellers, showcase listings, improve search visibility, and manage leads more effectively. Its work is especially geared toward firms that want more than a brochure-style website: Union Street Media positions its platform and marketing programs around measurable performance, local authority, better user experiences, and long-term market share growth.
“Union Street Media has an amazing staff of professionals that have a great vision for your business needs and the design of the website. They’re quick to respond to any questions, look for ways to make the website current and interactive, and are always looking out for your best interest.”
“The new website perfectly captures who we are as a company�modern, professional, and customer-focused. It makes it easier than ever for our customers to search properties and explore the services we have to offer.”
“I don’t have to worry about anything. From my website to my marketing to making sure things work on the backend, Union Street Media just takes care of it.”
Burlington may be small, but its economy punches above its weight with tourism, higher education, healthcare, outdoor recreation, specialty food, and clean-energy businesses clustered around Lake Champlain. You’ll find a strong buy-local culture, startup energy from UVM and Champlain College, and plenty of independent retailers, restaurants, and professional services. Vermont’s permitting, taxes, and seasonal demand can challenge growth, so visibility matters. Online marketing helps you reach local decision-makers when they’re searching, compare your services, and build trust with Burlington businesses before the first conversation.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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